Article placement: Top News

Retail Holiday Sales to Increase 4% to 4.5%

Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.

Record Share of Americans have Never Married [REPORT]

Rising Share of Never-Married Adults, Growing Gender GapAfter decades of declining marriage rates and changes in family structure, the share of American adults who have never been married is at an historic high.

CMOs Just Aren’t That Social — And Who Cares?

Who cares? I cannot for the life of me recall an occasion where a tweet or Facebook status update from a CMO has pushed me to buy or try a product or service. Can you? Can any of your co-workers or family members? Anyone who is in line at Starbucks right now, as you read this? Go on, I dare you to ask if they even know the name of the Starbucks CMO. Or if they even know what a CMO is. Or does.

PR women out-earn men, again

Women continue to earn more than men in Puerto Rico, where a wage-gap reversal has put the island in a unique position in the U.S., according to U.S. Census Bureau data.

Nat Geo Mundo premieres LimoMasters

Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos.

U.S. Mobile Mom 2014 [Report]

An overwhelming majority of moms currently have a smartphone (88%) and tablet (83%) by their side. This may represent a plateau for mobile-device adoption by mothers, but the survey reveals that moms’ firm embrace of mobile usage is growing.

CMOs Just Aren’t That Social. Question Is, Why?

There are plenty of things I’ve never understood about CMOs — like why they’d take a job that seldom lasts that long– but chief among those things I just don’t get is their often-willful ignorance about how people are actually using media.

How to get paid.

By Gonzalo López Martí @LopezMartiMiami

  • Anyone who’s read a business magazine in America in the last 15 years has seen it.
  • He’s been running direct response ads for decades now.
  • Gary Karrass, the art of negotiation.
  • Or something like it.
  • You’ve bumped into his his neatly combed over coif & his smirky mug looking at you from the page.
  • Dude is a lecturer or some such.
  • He sells courses on-line and on tape about the aforementioned art.
  • His headline slash call2action slash clincher is simply great:
  • “In business as in life you don’t get what you deserve. You get what you negotiate.”

El Rey Network to premiere “Lucha Underground”

The match has begun.  With production of the new action-packed series, “Lucha Underground,” underway in Los Angeles, El Rey Network and Emmy Award-winning producer Mark Burnett’s One Three Media announced new members of the character-driven, riveting, freestyle wrestling series.  “Lucha Underground” will kick off with a special two-hour episode on Wednesday, October 29th at 8:00 pm ET/PT.

Hispanics Optimistic about Their Futures

Hispanics are fairly optimistic about their futures, believing they have the power to make their dreams a reality and that everyone has an equal opportunity to succeed.

Culture: As Important as Ever with Hispanics

As we travel across the country consulting with client and agencies, we don’t typically get why Hispanic questions such as “why should I spend resources on Hispanic marketing?  Why is this important to my business?” Marketers know Hispanics are essential to their growth.  What we do get often is the how questions.  How do we best connect with bicultural, bilingual Hispanics? How do we message in a way that’s relevant?  By Roberto Ruiz –  Univision Communications Inc.

11 facts for National Hispanic Heritage Month

National Hispanic Heritage Month began this week to celebrate Latinos and their culture and history. Started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, it was expanded to a month by President Ronald Reagan and enacted into law in 1988. Guatemala, Honduras, El Salvador, Nicaragua, and Costa Rica celebrated their independence days Monday followed by Mexico today and Chile on Thursday.

Affluent Population Expands in Size, Spending Power & Marketplace Importance

The 2014 Ipsos Affluent Survey USA projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). The Affluent population is found to be diverse, not only in its shopping habits, but in its generational and cultural composition as well.

Alma’s New Digital Business iCard

As a multicultural advertising agency, Cococnut Grove based Alma feels that the digital business card puts the agency at the forefront of new and innovative ways of doing business.

Skip to content