Article placement: Top News

Five Predictions for Hispanic Online Marketing in 2015

This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.  by Lee Vann / Captura Group

Nearly 8 in 10 Americans Have Access to High-Speed Internet

An estimated 78.1 percent of people in U.S. households had a high-speed Internet connection last year, according to a new report released today from the U.S. Census Bureau. However, digital divides exist among the nation’s metropolitan areas and demographic groups.

How Many Agencies Does It Take To Screw In A Lightbulb? [INSIGHT]

While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn’t point to such an outcome. The actual outcome, to date, has been the proliferation of agencies. As digital democratized publishing has opened unlimited new channels, the marketing environment has, in turn, become much more complex, with CMOs hiring a broad phalanx of best of breed channel-specialist agencies. Indeed, “integrated marketing” — or the orchestration of this “stable of agencies” — has become the issue of greatest importance for CMOs, (according to a Forbes study), sadly surpassing even “effective advertising.”

6-in-10 Americans Believe Social Media is an Effective Form of Activism [REPORT]

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online. Moreover, Americans see their online activities as a positive way to make an impact on the issues they care about, as six-in-10 believe tweeting or posting information online is an effective form of advocacy or support.

What Motivates Online Behaviors? [REPORT]

A.T. Kearney released the results of the study “Connected Consumers Are Not Created Equal: A Global Perspective,” that is focused on better understanding today’s connected consumers – Who are they? What motivates them? How do they move from connectivity to consumption and what are the implications for global brands and retailers? Based on the findings the study provides recommendations for retailers and brands.

Hispanics Continue to Overindex on Tablet Usage

eMarketer forecasts that more than 147 million people in the US will use a tablet in 2014, up 11.2% from 2013 levels. The US tablet audience will account for 58.5% of internet users and 46.1% of the US population this year and is on track to include more than half of all people in the US by 2016.

ANA announces Winners of its 2014 Multicultural Excellence Awards

Procter & Gamble’s Duracell brand and its agency Saatchi and Saatchi received top honors, last night, winning the first ever, Best in Show award in the Multicultural Excellence Awards competition for “Trust Your Power”. The ad portrays the resilient story of Derrick Coleman, the first legally deaf player to be part of an NFL offense and a fullback with the Seattle Seahawks. The story line: Coleman, like Duracell, is driven by power.

Mr. Spock Goes to the ANA

Introducing Logic into the Quest for a Total Market Approach Definition

Cantinflas and Mr. Spock walk into a bar. That’s how I wanted to start this note, but it wasn’t working, Cantinflas is too distracting. So I’ll leave him for now and hang out with Mr. Spock of Star Trek fame, a staunch purveyor of unadulterated logic.  By Pedro de Cordoba / Eventus

The help. This week: Hernán Menéndez, editor, storyteller.

Hernán Menéndez, founder & principal of The Cut Club!*, is one of the busiest and most experienced editors working in the US Hispanic ad industry today. He has 20+ years of experience “cutting commercials” (as we like to say in our racket) under his belt. He has his points of view too.   By Gonzalo López Martí – LMMiami.com

Marketers Caught Between A Rock (TV) And A Hard Place (Digital)

If you think about it, marketers today simply can’t win when making a smart decision about where to place their ad budgets.

TV used to be the steady rock in the marketer’s relationship with advertising: sizeable, trusted and to a degree predictable. But the once-steady rock today has many real and a few perceived flaws chipping away at its role in the media mix. Enough with the rock metaphors; allow me to explain.

1 in 5 U.S. Residents speaks a Foreign Language at Home [REPORT]

The Census Bureau recently released data from the 2013 American Community Survey (ACS), including languages spoken for those five years of age and older. The new data show that the number of people who speak a language other than English at home reached an all-time high of 61.8 million, up 2.2 million since 2010. The largest increases from 2010 to 2013 were for speakers of Spanish, Chinese, and Arabic. One in five U.S. residents now speaks a foreign language at home.  By Steven A. Camarota is the Director of Research and Karen Zeigler is a demographer at the Center for Immigration Studies.

Millennial Mothers More Apt Than Other Mothers to Filter Out Advertising, Social Media Noise

The amount of pressure mothers tend to put on themselves can lead to high levels of stress, especially when images of other mothers who seem to be doing everything right are so readily available on social media and advertising. Christine Wilson, founder of MtoM Consulting, spoke with eMarketer’s Stephanie Wharton about how millennial mothers are better equipped to filter out the unauthentic noise.

Skip to content