Bloody branding: the Italian anomaly
By Gonzalo López Martí @LopezMartiMiami
- Last week I pointed out a fact which, at least in my humble experience, is a self evident truth: our Latin Catholic inclination to do business with family and/or friends is a recipe for disgruntlement and, eventually, failure.
- Family companies are a mess.
- They always end up mired in bad blood and doom.
- As usual, I got a considerable amount of pushback from my beloved readers.
- Some hate mail too.
- I will concede though that there are exceptions to my theory.
With the continued melding of the Hispanic population with the U.S. culture at large, its led to a new buzzword for marketers to use when implementing their advertising strategies: ‘Total Market Approach.
Spanish Broadcasting System announced the appointment of Eric Garcia as Revenue Chief of our Radio division.
Consumer packaged goods (CPG) brands have all but perfected the art of gathering consumer data.
The Mobile Marketing Association (MMA) released a report titled, How Big is the Mobile Marketing Opportunity, which explores the mobile ad market opportunity for both marketers and mobile ad/media sellers.
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impreMedia launched ChicaFresh.com, its new digital platform for “Latinas with attitude.”
Gravity Media announced the release of a white paper discussing marketing and communications opportunities for healthcare providers in the wake of the Affordable Care Act reforms and the necessity that outreach methods be tailored to diverse audiences.
Playboy Enterprises, Inc. announced it has signed a license agreement with Arbol Publishing to edit, produce and distribute Playboy Latino in the United States. 
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The Hispanic Public Relations Association’s New York Chapter (HPRA-NY) executive board announced the winners of the HPRA-NY 2014 Scholarship Program.
