Second Generation Hispanics: Fueling Growth in the Youth Market (and Beyond) [INSIGHT]
It’s no secret that Hispanics are driving US population growth. But in recent years, the dynamics of that growth have changed. Ten to twenty years ago, young adults entering the US to look for work caused the Hispanic population to rise. Today, immigration has slowed due to the economy – but owing to high birth rates, the Hispanic population has continued its ascent.