The advertising agency business has often been under-estimated, including by many of its practitioners. My experience in the industry has shown that its human elements – especially the need to develop and socialize ideas which help marketers solve problems that are either subjective at their core or which require specialist skills – allow it to … Read more
By Bill Duggan Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. To read more, CLICK HERE. Courtesy of Association of National Advertisers … Read more
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit’s head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track. Trends once meant meaningful social change: an emerging and defining collective thought, behaviour, value, or attitude. A shift in society. But … Read more
EstrellaTV won two 2023 Bronze Telly Awards for its award-winning entertainment talent competition series, Tengo Talento, Mucho Talento (Season 26) in the categories of Television Series, Reality, and Television Series, Cultural. The Telly Awards are the world’s largest honor for video and television across all screens. “We are thrilled to be honored by the television … Read more
Telemundo announced the return of one of the most beloved characters on Hispanic television with a new airing of Betty en NY beginning this coming Monday, June 5th at 9pm/8c. Starring breakthrough actress Elyfer Torres, the dramedy reimagines one of the most influential stories in global broadcast history, “Yo Soy Betty, la fea,” for a … Read more
When we last looked at inflation’s impact on consumer spending in July 2022, the growth rate of consumer discretionary purchases was slowing. Forced to spend more on non-discretionary purchases such as food, gas and utilities, consumers were trading down and buying less. In this report, which measures inflation’s impact on consumer spending through February 2023, … Read more
Advertising investment is forecast to grow by 3.3% globally in 2023, according to the latest dentsu Global Ad Spend Forecasts report. Overall, an anticipated US$727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report. The adjusted dentsu Global Ad Spend Forecasts for 2023 points … Read more
By Brittany Rico, Paul Jacobs and Alli Coritz The nation’s Multiracial population was the youngest of any race group, according to recently released 2020 Census demographic data. Among those who reported Two or More Races (referred to in this story as Multiracial) 32.5% were under age 18 in 2020 (Figure 1). Other populations with large … Read more
By Chris Warren As chief marketing and communications officer at ANA member Mastercard, Raja Rajamannar is responsible for assessing and investing in emerging technologies. The menu of technologies to understand is long, of course, and includes artificial intelligence, the metaverse, and non-fungible tokens (NFTs). To read more, CLICK HERE. Courtesy of Association off National Advertisers … Read more
Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA … Read more
By Derrick Raphael Pacheco – Department of Educational Leadership and Policy Studies, Florida State University As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify … Read more
Effectv released the results of new research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a … Read more
When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts targeting niche audiences that can really pay off for the right advertiser. If, for instance, one is … Read more
Diane Kniowski is retiring from her role as President of U.S. Local Media at TelevisaUnivision, with Jesus Lara placed in a key leadership role for both radio and television stations in the U.S. as a promotion at the company. Now, it is known that the company’s Regional President for the eastern region, Antonio Roman has … Read more
While younger than the non-Hispanic population, the Hispanic or Latino population has aged faster over the past decade, according to 2020 Census data. Despite that, children of Hispanic or Latino origin in 2020 made up a quarter of all children under age 18 in the United States. And in states where their numbers increased the … Read more
By Carolyn Dewar, Scott Keller, Vikram Malhotra, and Kurt Strovink Most people know the fable The Tortoise and the Hare. In the story, the two animals challenge one another to a race to prove who is faster. The hare starts strong and is soon out of sight. Midrace, the hare lies down to rest, feeling … Read more
The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across different industries, company sizes and revenue, with the vast majority of respondents reporting annual revenue of over $1 billion. Gartner experts presented the … Read more
By Larisa Bedgood CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today. To read more, … Read more
EstrellaTV kicks off its summer weekend programming with the debut of two Sunday movie series, Cine EstrellaTV starting this Sunday, May 28 at 9 p.m./8 p.m. CT, and Cine de Familia, on Sunday, June 4 at 9 p.m./8 p.m. CT. The series will continue on Sundays throughout the summer, with Cine de Familia on the … Read more
Open – Marketing and Communications Studio – announces the appointment of Millie Vergara as Managing Director to lead the operations in the United States and actively collaborate on client campaigns worldwide. “We warmly welcome Millie, a talented and experienced professional who joins Open to help consolidate and expand our business in the US. Millie’s expertise, … Read more
