The country’s fastest-growing ethnic segment also may be its most misunderstood, particularly by design and construction brands. “The Arrival of Hispanic-American Homeowners” white paper details buying power and purchasing habits of this emergent demographic for home and building product manufacturers.
The Hispanic market reminds me of the stock market. Both are filled with loud noise from its participants that make it very hard to understand clearly how to best capitalize on it. By Arturo Nava, founder, Logra Tu Dream
The problem with brand value is really simple: no one agrees on it. By Randall Beard, Global Head, Advertiser Solutions – Nielsen
But where will those dollars come from over the next year? Print, television and digital display are the chosen ones.
Horowitz Associates, Inc., Market and Multicultural Research has rebranded as Horowitz Research. In addition to the more streamlined name, the firm has unveiled a new visual identity and tagline: “Research. Insight. Innovation.”
The Federal Trade Commission has charged Gerber Products Co., also doing business as Nestlé Nutrition, with deceptively advertising that feeding its Good Start Gentle formula to infants with a family history of allergies prevents or reduces the risk that they will develop allergies.
General Mills Inc. announced its exclusive U.S. partnership with GRAMMY Award-winning group Camila for the company’s 2014-2015 Musica y Sabor campaign focused on connecting with Hispanic consumers through one of their biggest passion points: music.
The Cleveland Cavaliers have reached an agreement with Murray Hill Broadcasting’s 87.7 FM La Mega to broadcast all 2014-15 regular season and post-season games in Spanish. It is the first time in club history that Cavs games will be broadcast in a second language on Cleveland’s first Spanish radio station.
Digital place-based (DPB) media is establishing a spot in media plans. In July 2014 polling by the Digital Place Based Advertising Association (DPAA), nearly 90% of US agency planners said they had included DPB media in their executed plans, and the majority of that group (48.5% of respondents overall) used the tactic in 20% or more of their approved and executed plans—up from 45.4% who did so in 2013. Meanwhile, the percentage of agency planners who didn’t include DPB media in their plans fell from 13.1% to 10.9% year over year.
Optimism about the economy is kindling holiday cheer as shoppers plan to spend more this year and tech-savvy shoppers have even higher spending expectations, according to Deloitte’s 29th annual holiday survey.
The Federal Trade Commission filed a federal court complaint against AT&T Mobility, LLC, charging that the company has misled millions of its smartphone customers by charging them for “unlimited” data plans while reducing their data speeds, in some cases by nearly 90 percent.
Chester Cheetah, the official Cheetos brand spokes-cheetah, announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most mischievous brand. Los Cheetahs will embark on a nationwide tour beginning with an event on November 8 in Long Beach, Calif. To add to the magnitude of this news, global fútbol legend, Jorge Campos, is on the roster as one of Los Cheetahs’ goalies.
Marketing leaders at consumer packaged goods (CPG) firms are facing fundamental shifts in the global commercial environment. To meet these challenges, they have an opportunity to accelerate their adoption of digital—and rethink both their marketing models and their routes to consumer engagement.
I know there are books written on the definition of strategy, but I tend to think most books are too long (even my own book). Simply put, strategy is a plan, which enables you to be proactive. Strategy ensures you’re not forced to react to everything thrown in your direction at the same level of intensity. Strategy creates priorities, gives you an end goal to shoot at, and a means of achieving those goals.
Marketing technology adoption will continue to grow next year, and thanks to the massive amount of data marketers now have, tools focused on making sense of all the figures are of particular interest.
NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language Home of the FIFA World Cup™ in the U.S. across all video platforms following the unveiling of the FIFA World Cup Russia 2018™ emblem in Moscow. The company also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties.
In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value. By Wendy Salomon, VP, Reputation Management
Major League Soccer Commissioner Don Garber announced a new strategy for the Los Angeles market. Effective immediately, Chivas USA will cease operations. On Thursday, Oct. 30, the League will announce a new MLS Los Angeles club and ownership group. The new club will begin play in 2017.
A new national survey exploring how African Americans and Hispanics get their news reveals that the predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the digital future anticipated. The survey findings suggest a divide based on content, not technology.
Mobile has now eclipsed desktop as a research tool with consumers spending more time on their mobile devices than ever. In fact, mobile devices account for up to 64 percent of time spent online and 42 percent of mobile users consider mobile the most important resource in their purchase process. While more than one-third of mobile shoppers turn to mobile exclusively, offline activity plays a big role in consumers’ purchase process as more than half (52 percent) reported visiting a physical store and 64 percent completed their purchase offline.
