Cross-Channel Marketing: Hot, but Not Happening
As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms.
Article placement: Top News
New insights into Hispanic Network Radio Listening [REPORT]
The latest Nielsen Audio Today Report profiles the impact of Network Radio among Hispanics, and the nearly 30 million listeners that are reached by Network Radio each week in hundreds of markets around the country.
A Next Generation Approach to Brand Equity Tracking [INSIGHT]
Measuring and monitoring brand equity has become a required discipline for any global marketer. Brands are important and valuable assets to corporations, and there’s a business imperative to understand their position in the market and whether a brand is developing in line with the brand’s objectives.
Content Sharing on Social: Everyone’s Doing It
Social networking is a majority activity in the US: eMarketer expects 54.3% of the population, or 68.5% of internet users, to log on to a social site at least once per month in 2014.
Univision announces sponsors for “VA POR TI”
Univision Communications Inc. (UCI) announced the official sponsors for its highly anticipated singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision.
WAPA America announces contest to create station Jingle
Through the contest “Amo Mi Isla” (I Love My Island), WAPA TV is searching for a viewer-generated song that highlights the island’s positive qualities to be the station’s next official jingle.
Telemundo’s “NFL KICKOFF 2014”
Deportes Telemundo ushers the start of the new football season with its special “NFL Kickoff 2014 Presented By Xbox” from Seattle, Washington this Saturday, September 6 at 4:30 PM/3:30 C, featuring the stellar team of Karim Mendiburu, Ana Jurka, Leti Coo and Edgar Lopez.
Hispanic Agencies Leading Total Market Work [INSIGHT]
Total Market is defined as: “A marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. This is done from inception through the entire strategic process and execution, with the goal of enhancing value and growth effectiveness. In marketing communications, this could lead to either one fully integrated cross-cultural approach, individual segment approaches, or both in many cases, but always aligned under one overarching strategy.” By Bill Duggan, Group EVP, ANA
As Growth Stalls, Unauthorized Immigrant Population Becomes More Settled [REPORT]
The number of unauthorized immigrants living in the United States has stabilized since the end of the Great Recession and shows no sign of rising, according to new Pew Research Center estimates.
Millennial Force Speeds Ahead [INSIGHT & REPORT]
SSG’s economic series analyzes economic indicators from various sources, sharing growth insights that are vital signs of “new” economic opportunity in the Total Market.
Vice.
By Gonzalo López Martí @LopezMartiMiami
When I started out in this business back in the good ol’ 90s, it could take us weeks, even months to craft and get approval for a four word-long tagline.
Entire teams of senior admen and adwomen would sit down around a table to analyze inane lines of copy.
Clients would belabor for months over the meaning, subtext and anthropological connotations of a futile alliterated soundbite.
Of course, the soundbite under the magnifying glass was going to run on billboards, bus shelters, newspapers and magazines when billboards, bus shelters, newspapers and magazines reigned supreme in the marketing repertoire.
Today, I lead a team of dozens of fickle Millennials cranking out tweet-like musings by the truckload, destined to ephemeral social media lifespans.
Funny thing is, the dozens of fickle Millennials refuse to talk to me.
AHAA leads Marketing Coalition in Defining Total Market
Multicultural populations are driving 84 percent of the population growth, fueling 81 percent of U.S. job growth and accounting for 43 percent of buying power in top 10 markets – with statistics like these, marketing practices are evolving and, until now, have been lumped into the umbrella term “Total Market.[1]” For the last year, AHAA: The Voice of Hispanic Marketing, in collaboration with the Association of National Advertisers (ANA), and the Asian American Advertising Federation (3AF) assembled a broad coalition of clients, agencies and associations to define an integrated strategy for driving growth.
Tapping Into the Healthy Movement Through A Total Market Insights Approach [INSIGHT]
With a goal toward accessing Total Market strategies through the growing healthy-driven movement, SGG has launched SSG Wellness Spectrum™ powered by GfK MRI, an advanced analytics tool designed to incorporate wellness propensities & consumption insights to ground Total Market strategies across segments.
An Honest Understanding of Today’s Consumer Market Has Deep Strategic Implications [INSIGHT]
As business leaders, it can be a challenge to stay abreast of relevant industry trends and consumer dynamics. Often times, it is hard to assess the validity of the latest research publication and its relevance to your particular business. This is where a high caliber industry conference like Hispanic Retail 360(HR360) can come in handy. This conference covers the gamut between strategy and tactics in the retail space but, because it involves a variety of experts who are in the trenches with consumers daily, HR360 serves as a barometer for trends critical to any business dependent on today’s consumer. By Bessie Ramírez, Managing Partner, About Marketing Solutions, Inc.
“Healthy-minded Shoppers Across Cultural Segments Disagree on Healthy Brands Choices” [INSIGHT]
Despite commonly accepted notions of “healthy” among consumers, SSG’s recent analysis of “Healthy Breakfast Brands” revealed that there were no common brands among the top 2 “Healthiest Breakfast Brands” among various multicultural segments: Hispanics, Millennials, African Americans and White Non-Hispanics.
El Show de Piolin off SiriusXM
Eddie “Piolin” Sotelo, who hosted a daily show on SiriusXM for the past year, expressed his appreciation to SiriusXM for the opportunity to bring his Spanish-language show to subscription radio.
Media Fragmentation Means Ad World’s Future Based On Audience, Not Content
Content may be king, but the future of media buying in a digital world will be based on audience, not content.
Proof App Push Notifications Actually Matter
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up. Based on July 2014 research by Localytics, push notifications may be helping to drive higher app interaction and lower abandonment rates.
Telemundo announced social media summit #YoSoyelInfluencer
Telemundo announced its first-ever social media influencer summit, dubbed #YoSoyelInfluencer, as part of the reality series, “Yo Soy El Arista” (“I am the Artist”), premiering Sunday, September 14 at 8 pm/7c.
Acculturation Models: Death by Evolution?
One-way acculturation is dead, along with all the other models that don’t accurately represent the role of culture among Latinos. by Luis Garcia, President and Lead Strategist / Marketvision
