Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come. Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money. By Adam R Jacobson
A poll released today by the National Council of La Raza and Latino Decisions uncovers that Latino voters are still facing considerable economic challenges. By Matt Barreto / Latino Decisions
Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.
Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.
Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.
According to Accenture, the U.S. standard of living is in danger of declining by 9 percent by 20301 – back to the level it was in 2000 – due to three major economic threats: an aging population, lower workforce participation and a flat or declining labor productivity growth rate.
Many marketers covet Millennials, conducting extensive research on what makes these consumers tick and to better understand their personas. CivicScience recently took a different approach in researching this demographic group, to drum up some fresh insights about our beloved 18-34 year olds. We wanted to see if there are any regional differences that are noteworthy, so we mined our InsightStore for anything that bubbled up.
What defines luxury to a man 2015? Is it a Rolex and a private jet, or the ability to travel the world and gain life experiences?
SSG decoded key differences between long standing insured and new ACA Exchange consumer, which could improve relationships and retention with current new ACA enrollees.
Blue Moon’s Cinnamon Horchata Ale was created by Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. Villa sought inspiration from his Mexican heritage to create the unfiltered ale that delivers a clean cinnamon flavor.
Virtually all large American publishers (98%) are now pursuing programmatic marketing strategies at home, but fewer—72 percent—have moved to deploy the same in support of their audience development efforts abroad. Despite this current discrepancy, international publishers active in this burgeoning market trend intend to neutralize the deployment gap over the next two years, according to a recent survey and whitepaper from the Interactive Advertising Bureau (IAB) and Winterberry Group released, “Going Global: Programmatic Audience Development Around the World.”
Digital marketers better like change, because it’s coming. According to an April 2014 study by Altimeter Group, digital transformation is now a significant movement. The research found that definitions of “digital transformation” varied greatly among industry professionals, and in the end defined it as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”
Two art directors swap lives for four weeks in Dallas and Buenos Aires.
This summer Coca Cola replaced its logo with 250 popular names, and America suddenly became really thirsty. No product improvement. No big grand prize. Just a touch of personalization, and people couldn’t dig through the convenience store cooler fast enough.
If you are like many mom marketers, you are probably spending this week recovering from BlogHer, the annual blogging conference that just celebrated its 10th anniversary in San Jose. You might be, as blogger Janie Emaus calls it, “BlogHerized”— a mind-boggling state of sorting through the Who, Where, Why and When of What you experienced at the conference. You met some amazing bloggers, but how do you begin finding those blogs that will be the best partners for your brand?
The premise of the internet of things (IoT)—that everything can and will be connected—is by turns enticing and intimidating. Who wouldn’t want the ability to cool a room before returning home or have the oven start to cook the evening meal remotely? What business wouldn’t want to keep closer, more up-to-the-minute tabs on inventory thanks to stock items that can communicate levels and whereabouts?
By Gonzalo López Martí@LopezMartiMiami
Many people are eagerly awaiting the A day (A as in algorithm).
They are hoping a time will come when algorithms will replace humans in the various functions of the marketing pipeline.
For instance: the Canadian chat app Kik, wildly popular among teens both in Canada and the US, is launching a service that will allow its users to converse with “brand bots”.
This is, software that impersonates a brand.
Line, the Japanese chat service globally known for its “stickers” interface, is also tinkering with bot-driven branded efforts to engage its users.
But don’t let the headlines fool you.
Traditional journalism has been significantly impacted by the growing number of Americans who turn to social media to source, share and engage with news.
Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event, 1 according to Kelley Blue Book. The greatest traffic surge occurred the week the U.S. Men’s National Soccer team competed against Portugal and Germany, as many Americans tuned in to the high-profile games.
