Tr3s recently developed a new report, “The Latinization of America … A ‘Next Normal’ Exploration.” This analysis highlights the latest research on Hispanic Millennials’ contribution to the changing demographics of the United States, what life is like for the fast growing second-generation population, and new meanings of acculturation.
As World Cup fever grips soccer fans across the globe, Coca-Cola is giving young players the opportunity of a lifetime: the chance to win a trip to the Copa Coca-Cola Soccer Camp in Brazil during the 2014 FIFA World Cup.
In a widely rumored move, Miami-based Hispanic media company SBS on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish Contemporary format under the moniker “I-95” – pronounced “E-Noventa-y-Cinco.” BY ADAM JACOBSON
Estrella TV announced it will have its annual upfront dinner on Monday, May 12, 2014 from 7:00-10:00PM in New york City.
It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise more: spending a few hours cleaning out your e-mail inbox. If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.
Orci announced the release of the latest Hispanic effort for the new 2014 Honda Civic Coupe. The campaign, which focuses on the Coupe’s fun, youthful and stylish attributes, airs on national Spanish network and cable TV, and also includes online, mobile and video executions.
On Dec. 5, 2013, Mark Bradbury wrote Still Relevant: Top 5 Predictions For 2014 in this space. His points were well made. However, you won’t find the driver of improved sales to Baby Boomers (born before 1964) in a company’s planning department, or marketing/advertisement departments.
While investments are unquestionably rising across the board, each industry is adopting digital at its own pace as it rises to meet its own unique challenges and opportunities. Some industries—such as retail and financial services—are early adopters in their use of digital tactics as part of integrated, multichannel campaigns. Others—such as healthcare and pharma—are further behind on the adoption curve.
The new model of contextual marketing depends on accessibility and anticipation. Accessibility refers to the technology our customers use to engage with brands (apps, mobile sites, campaign microsites, etc.) and our permission to engage back (subscribes, likes, follows, etc.). It is anticipation, though, that separates the wildly successful marketing campaigns from the mediocre. Anticipating the customer need indicated by a specific social status update, a local cold snap or use of an app at a certain time and place gives you, the marketer, the opportunity to wow consumers through brilliant contextual marketing. Seems great in theory, but can brilliant contextual marketing be achieved at scale? You bet it can.
Influencer marketing is often defined as reaching out to popular bloggers and YouTube celebrities, vying for shout-outs in their latest posts. If this describes your influencer strategy, then you are missing out. Just as digital media doesn’t apply to banner ads alone, influencer marketing is not confined to a one-size-fits-all approach.
The 2014 State of Marketing survey asked marketers about their budgets, priorities, channels, metrics, and strategies for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing.
To commemorate this milestone, ESPN Deportes will celebrate along with fans with a special production of more than 12 hours of live programming and content across all platforms live from Miami Beach, Fla. Tuesday, January 7.
Th
is is Ad Age’s 2014 Marketing Fact Pack, our annual guide to marketers, media and agencies. We’ll show you the biggest players, who’s rising and who’s falling, drawing on the Ad Age DataCenter’s rankings and analysis from the past year.
The National Center for Families Learning (NCFL) and the Center on Media and Human Development at Northwestern University release brand new data related
to reading and electronic media use in Hispanic households with young children.
Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.
Magid Generational Strategiesreleased new research that identifies unique traits and characteristics of the generation of Americans born after the Millennial Generation.
A majority of small businesses say they grew in the past year, according to research, but even more expect to do better in 2014 than they did in 2013. Not only that, but four in 10 plan to make marketing a top priority.
What goals and challenges are top-of-mind for marketers as they’re planning for 2014? Mobile marketing and measuring ROI are two big ones, according to this week’s infographic.
Many of our Things to Watch are technology-centric, including the advent of beacons, Internet safety nets, robots for kids and even techno-paranoia. The list also includes new foods and beverages to watch (savory yogurt, soju), new markets opening up (related to marijuana, privacy and Google Glass), new behaviors (contemplative computing, digital grieving) and ideas with the potential to ladder up to bigger trends.
The NBCUniversal Owned Television Stations announced it has completed the acquisition of KTLM-TV, the Telemundo affiliate licensed to Rio Grande City, Texas, serving the Harlingen-Weslaco-Brownsville area.
