How To Measure True Sponsorship Value (A Framework) [INSIGHT]

“That was fantastic. Let’s do it again — but bigger!” says the marketer in an after-action review or post-buy meeting. I cringe when I hear those words, since those are two decisions made right there. Apparently we are going to do “it” again, and doing “it” bigger will beat the results from the previous time we did “it.”

Deliver Unprecedented Growth by Finding your Super Consumers [INSIGHT]

Finding ways to grow sales has never been tougher. Despite obstacles like robust competition, a fragmented media environment and growing piles of data, a handful of companies are still finding growth opportunities within their existing customer bases. In fact, by identifying a category’s ‘Super Consumers’ – those consumers that spend a lot and engage a lot, companies are tailoring their marketing and sales efforts to boost incremental sales—even when category sales are flat.

Uncommon Sense: Will There Be an Advertising Singularity? [INSIGHT]

In 1993, Vernor Vinge, a retired professor of mathematics, computer scientist and award-winning science fiction author, argued that the creation of superhuman artificial intelligence would mark the point at which “the human era will be ended.” This idea, associated in popular thinking with the futurist Ray Kurzweil of 2005’s The Singularity is Near, posits a moment when computing advances to the point that computers become self-directing, direct their activities to making themselves ever more intelligent, and surpass human comprehension or understanding.

Best Practices When Engaging Millennials Through Social Influencers

It is no secret that Millennials are, by and large, social media enthusiasts. With the expansion of the social networking landscape in recent history, Millennials are not just connecting online with friends; they are connecting online with thought leaders, experts, idols, and any other figures they are interested in but might not actually know in real life.

What Does All This Media Biz Consolidation Mean?

Mega-mergers have been the talk of the media industry for the past year. It started with the biggest video programming distributors in the U.S., Comcast and Time Warner Cable, then AT&T and DirecTV, and we’ve had lots of additional dancing among folks like Charter, Dish, Sprint and T-Mobile.

MundoFox premiers ‘El Mariachi’

MundoFox announced the premiere of ‘El Mariachi,’ the original television series about a young musician, who after being unjustly imprisoned, escapes to seek revenge, regain his honor and win back the woman he loves. Premiering July 22nd, the series will air exclusively on MundoFox Monday through Friday at 9PM/8c.

Driving Radio’s Value with U.S. Auto Buyers

For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

LeBron James is America’s New Favorite Sports Star

The battle for number one continues with a change on top. As many have asked the LeBron James versus Michael Jordan question, we may not know how they would compare on the basketball court, but this year, James overthrows Jordan and is America’s favorite sports star.

Programmatic + Immersive TV Experiences

As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take a slightly different approach.  Rather than talk about the ongoing marriage of digital video with TV, I wanted to address what a fully integrated digital TV experience is starting to look like, and how that will change over the next three to five years.

Extra! Extra! Read All About It (via Mobile)!

The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same.

Havas Conexiones launches

Havas PR North America formalizes Havas Conexiones, an agency within an agency that helps brands connect with Hispanics with offices in California, New York and Texas.

Exploring the Business Impact of Marketing Silos [REPORT]

Teradata Corp. and Forbes Insights released a new research study for CMOs and other senior marketing decision makers worldwide titled, “Breaking Down Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving Your Bottom Line.”

Connecting with Social Brand Ambassadors

When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. In the first four months of 2014, 17 million people sent 361 million tweets about TV. But tweets about TV are only part of the social TV story. The other half is tweets about brands that advertise on TV. In the same four-month period, 17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.

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