The help. This week: Mari Tato, film producer.
Mari Tato is currently executive producer at Miami-based In&Out Productions*, one of the leading film production houses catering to the US Hispanic market today. By Gonzalo López Martí – LMMiami.com
Article placement: Top News
La Comunidad was Sapient and now Publicis
Publicis will acquire digital agency Sapiente for an estimated $3.7 billion, thus will also get La Comunidad as well to add to its roster.
The Arrival of Hispanic-American Homeowners [REPORT]
The country’s fastest-growing ethnic segment also may be its most misunderstood, particularly by design and construction brands. “The Arrival of Hispanic-American Homeowners” white paper details buying power and purchasing habits of this emergent demographic for home and building product manufacturers.
The Loud Noise Scaring Away CMOs From The Hispanic Market [Really????]
The Hispanic market reminds me of the stock market. Both are filled with loud noise from its participants that make it very hard to understand clearly how to best capitalize on it. By Arturo Nava, founder, Logra Tu Dream
The Problem With Your Brand Value and What You Should Do About It
The problem with brand value is really simple: no one agrees on it. By Randall Beard, Global Head, Advertiser Solutions – Nielsen
Where’s the Mobile Ad Money Coming From Next Year?
But where will those dollars come from over the next year? Print, television and digital display are the chosen ones.
Horowitz Associates Market and Multicultural Research rebrands as Horowitz Research
Horowitz Associates, Inc., Market and Multicultural Research has rebranded as Horowitz Research. In addition to the more streamlined name, the firm has unveiled a new visual identity and tagline: “Research. Insight. Innovation.”
FTC charges Gerber with falsely advertising its Good Start Gentle Formula
The Federal Trade Commission has charged Gerber Products Co., also doing business as Nestlé Nutrition, with deceptively advertising that feeding its Good Start Gentle formula to infants with a family history of allergies prevents or reduces the risk that they will develop allergies.
General Mills partners with Group Camila For Musica y Sabor campaign
General Mills Inc. announced its exclusive U.S. partnership with GRAMMY Award-winning group Camila for the company’s 2014-2015 Musica y Sabor campaign focused on connecting with Hispanic consumers through one of their biggest passion points: music.
Cavs games to be broadcast in Spanish
The Cleveland Cavaliers have reached an agreement with Murray Hill Broadcasting’s 87.7 FM La Mega to broadcast all 2014-15 regular season and post-season games in Spanish. It is the first time in club history that Cavs games will be broadcast in a second language on Cleveland’s first Spanish radio station.
Agency Planners Find Room for Digital Place-Based Media
Digital place-based (DPB) media is establishing a spot in media plans. In July 2014 polling by the Digital Place Based Advertising Association (DPAA), nearly 90% of US agency planners said they had included DPB media in their executed plans, and the majority of that group (48.5% of respondents overall) used the tactic in 20% or more of their approved and executed plans—up from 45.4% who did so in 2013. Meanwhile, the percentage of agency planners who didn’t include DPB media in their plans fell from 13.1% to 10.9% year over year.
Economic Optimism Warms Holiday Shoppers [REPORT]
Optimism about the economy is kindling holiday cheer as shoppers plan to spend more this year and tech-savvy shoppers have even higher spending expectations, according to Deloitte’s 29th annual holiday survey.
FTC says AT&T Has Misled Millions of Consumers with ‘Unlimited’ Data Promises
The Federal Trade Commission filed a federal court complaint against AT&T Mobility, LLC, charging that the company has misled millions of its smartphone customers by charging them for “unlimited” data plans while reducing their data speeds, in some cases by nearly 90 percent.
Cheetos Brand launch Los Cheetahs Futbol Club
Chester Cheetah, the official Cheetos brand spokes-cheetah, announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most mischievous brand. Los Cheetahs will embark on a nationwide tour beginning with an event on November 8 in Long Beach, Calif. To add to the magnitude of this news, global fútbol legend, Jorge Campos, is on the roster as one of Los Cheetahs’ goalies.
Digital Disruption: Rethinking The Marketing Model And Routes To Consumer Engagement
Marketing leaders at consumer packaged goods (CPG) firms are facing fundamental shifts in the global commercial environment. To meet these challenges, they have an opportunity to accelerate their adoption of digital—and rethink both their marketing models and their routes to consumer engagement.
What Makes A Strategy (And A Strategist)?
I know there are books written on the definition of strategy, but I tend to think most books are too long (even my own book). Simply put, strategy is a plan, which enables you to be proactive. Strategy ensures you’re not forced to react to everything thrown in your direction at the same level of intensity. Strategy creates priorities, gives you an end goal to shoot at, and a means of achieving those goals.
Next Up for Marketing Technology: Measuring Its ROI
Marketing technology adoption will continue to grow next year, and thanks to the massive amount of data marketers now have, tools focused on making sense of all the figures are of particular interest.
Telemundo & mun2 take over as Official Spanish-Language Broadcasters of FIFA World Cup in the U.S.
NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language Home of the FIFA World Cup™ in the U.S. across all video platforms following the unveiling of the FIFA World Cup Russia 2018™ emblem in Moscow. The company also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties.
How Do You Measure Reputation?
In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value. By Wendy Salomon, VP, Reputation Management
Chivas USA gone ………
Major League Soccer Commissioner Don Garber announced a new strategy for the Los Angeles market. Effective immediately, Chivas USA will cease operations. On Thursday, Oct. 30, the League will announce a new MLS Los Angeles club and ownership group. The new club will begin play in 2017.
