The Help. This week: Ed Rivero, film producer.
Few film producers have a resumé as impressive as Ed Rivero’s. He’s as crossover as it gets. He worked years with the most powerful players in Hollywood (Ridley & Tony Scott ring a bell? Quentin f*****g Tarantino?) yet he saw a business opportunity in the Hispanic market and jumped in with both feet. These days he runs one of the coolest production companies in our industry, LA-based Cortez Brothers. His roster of directors reads like the wet dream of a creative with Cannes ambitions. By Gonzalo López Martí – LMMIAMI.COM
The Telemundo Station Group announced the launch of TeleXitos, a new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish.
While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing.
For a very long time, marketers developed strategies to achieve marketing objectives like awareness, perception and efficiency. The pendulum shifted recently, with marketers now starting to take a more significant seat at the C-level table, realizing that marketing metrics are not necessarily as important as standard business metrics — though marketing measures do provide a bridge to meet standard ones. And now the ultimate accountability for marketing is revenue and sales. Today’s marketers understand addressability and accountability, and if they don’t then they’re destined to be replaced.
For over 50 years, there was only a single “app” for TV viewers. It was an entertainment app whose sole function was to stream premium video content. Over the years, new versions of the app were released, including more channels, an interactive programming guide, higher definition displays, and the ability to record and playback programs. Viewers could customize their version of the app to some extent by negotiating with their app developer – that is, their cable or satellite company. By Chris Louie, VP Product Leadership / Nielsen
Do you know Twitter’s character limit? Or which is bigger: a megabyte or a kilobyte? Take our quiz to see how your knowledge of the web and digital technology stacks up against the online Americans in our survey.
As with many seemingly overnight sensations, the Internet of Things (IoT) — the digitization of everyday objects — has been a long time coming. More than three decades ago, thirsty students at Carnegie Mellon University famously connected a Coke machine to the Internet, in order to see whether it had drinks in stock, making it one of the first popular examples of the IoT in action.
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It would be a stretch to say “The Gift of New Traditions” doesn’t look like the commercial it is, but the new offering from JCPenney, working with AOL’s BeOn division, shows how branded content can sell without appearing to try.
As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they interact with you via email, websites, social networks, mobile apps and customer support.
This holiday season Hispanic shoppers will make the difference between a ‘Feliz’ (happy) and ‘Feria’ (fair) ‘Navidad’ for retailers, according to 2,417 Hispanic consumers who participated in the Brand Keys 20th annual Holiday Shopping Survey.
Once the last piece of pumpkin pie is eaten, Thanksgiving thoughts that used to turn to naptimes now switch to navigating mall traffic. After all, this year some retailers are planning to open so early, they’ll never really shut down on Turkey Day in the first place. And many shoppers are looking forward to two of the biggest shopping days of the year—Black Friday and Cyber Monday—eager for deals in-store and online.
Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.
Alberto Slezynger doesn’t need much of an introduction, his and his company’s name, Personal Music, are top-of-mind in our industry. He sold millions of records and filled stadiums with his band Daiquiri back in the day. We’ve certainly heard his tunes. A lot. But have we heard his life’s story and his opinions? Voilá. By Gonzalo López Martí – LMMIAMI.COM
Televisa Publishing + Digital announced its shift in management at their Miami-based corporate office. Sergio Carrera, General Manager of the U.S. Hispanic market, has been replaced by Televisa Publishing’s own Christian Rojas, effective immediately.
Over the last several years the Festival Iberoamericano de la Publicidad (FIAP) has encountered a shrinking fan base and competition from other more important and targeted creative awards programs in Latin America and the US Hispanic Market. 
Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising, according to a new report released by the Yale Rudd Center for Food Policy & Obesity. The report, Sugary Drink FACTS 2014, highlights some progress regarding beverage marketing to young people, but also shows that companies still have a long way to go to improve their marketing practices and the nutritional quality of their products to support young people’s health.
As many of you know, we have given considerable coverage to the issue of Total Market through our platform HispanicAd.com and our new platform Hispanic CMO. We have let the voices of our industry, including those of decent; enjoy a platform for their views. We have attended or worked closely with organizations and conference that have made an attempt at defining and understanding the need for a term like Total Market. The more I read, listen and think, the more I am against the term Total Market. By Gene Bryan / HispanicAd.com/HispanicCMO.com
It may seem a bit like piling on, but I think that it’s finally time for the TV industry to change the way audience and ads are measured, bought and sold. Its measurement is broken and needs to be fixed. Just this past week, quite uncharacteristically, even Nielsen made a case for fixing things.
