Hernán Menéndez, founder & principal of The Cut Club!*, is one of the busiest and most experienced editors working in the US Hispanic ad industry today. He has 20+ years of experience “cutting commercials” (as we like to say in our racket) under his belt. He has his points of view too. By Gonzalo López Martí – LMMiami.com
If you think about it, marketers today simply can’t win when making a smart decision about where to place their ad budgets.
TV used to be the steady rock in the marketer’s relationship with advertising: sizeable, trusted and to a degree predictable. But the once-steady rock today has many real and a few perceived flaws chipping away at its role in the media mix. Enough with the rock metaphors; allow me to explain.
HispanicAd.com is proud to announce the publication of our Thought Leadership platform, Hispanic CMO.
Publication available for download for FREE click on image.
The Census Bureau recently released data from the 2013 American Community Survey (ACS), including languages spoken for those five years of age and older. The new data show that the number of people who speak a language other than English at home reached an all-time high of 61.8 million, up 2.2 million since 2010. The largest increases from 2010 to 2013 were for speakers of Spanish, Chinese, and Arabic. One in five U.S. residents now speaks a foreign language at home. By Steven A. Camarota is the Director of Research and Karen Zeigler is a demographer at the Center for Immigration Studies.
With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship marketing strategies that go well beyond simple app and mobile advertising delivery.
The amount of pressure mothers tend to put on themselves can lead to high levels of stress, especially when images of other mothers who seem to be doing everything right are so readily available on social media and advertising. Christine Wilson, founder of MtoM Consulting, spoke with eMarketer’s Stephanie Wharton about how millennial mothers are better equipped to filter out the unauthentic noise.
The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for Spanish-dominant Hispanics.” By Captura Group
I would define owned media as content created by the brand that’s distributed to an audience developed by the brand via a closed platform controlled by the brand. It’s that last portion about the distribution platform that’s key, because social media, SMS/MMS, and email marketing don’t occur on such platforms. We need new language to discuss these media.
Nielsen unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.
When the Harris Poll asked American adults to consider the top three people they admire enough to call a hero, of those who answered, three out of ten listed a family member (32%), with 26% specifically referencing parents. Apart from family members, Americans are most likely to consider members of the military (21%); religious figures (including deities) (19%); medical & emergency services personnel (18%); U. S. Presidents (17%); activists/humanitarians (12%); and celebrities (11%) to be their heroes.
The US affluent population is growing. At the same time, digital device usage by this demographic to access media is increasing, and they own these devices at a higher rate than the general population, according to a new eMarketer report, “US Affluents’ Media and Device Usage: Avidly Accessing Media, High Digital Device Ownership Drives Usage Higher.”
Hispanic parents are more likely to agree that “TV helps me be a better parent” than Caucasian parents, and they are much more likely to be watching TV with their children than families in the general population. These are among the key findings from a recent study conducted by Penn Schoen Berland (PSB) on behalf of the ANA’s (Association of National Advertisers) Alliance for Family Entertainment (AFE).
Pablo Buffagni announced the launch of his new shop, BBQ Agency Inc. The services will include traditional and non-traditional advertising, social media, media integrations and content.
Nearly half of US internet users—48%—have never used their mobile device to make a purchase, according to a September 2014 survey by cloud commerce provider Avangate. And for 40% of those who have yet to adopt mobile commerce, the barrier lies in safety concerns.
Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices.
MediaMath released a study of unprecedented scale that examines how marketers from around the world view the role of data in their marketing and advertising practices – from how data is used to how it impacts performance.
Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services. Garcia will report to Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable and be responsible for directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products.
Before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not.
Cell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how voters get political information and follow election news, according to a new national survey by the Pew Research Center.
SSI has built a new digital survey panel with Univision called Que Crees? (What do you think?) to be the premier platform for market researchers to gain broad access to the opinions, beliefs and attitudes of Hispanic Americans.
