Mind The Gap: Why Marketing To Millennials Is A Mistake [INSIGHT]
Today, as the CEO of an advertising agency, I understand the obsession with Millennial consumers but I am baffled by the marketing world’s tendency to look at this entire generation of people as one group with similar traits and tastes. Millennials, also known as Generation Y, were born between the early 1980s and the early 2000s. Most agree that people born between 1992 and 2001 make up the key part of this group. This means that a Millennial may be 18 years old or 33 years old.
When millennials see interesting content, they’re more likely than the general population to share it with their social networks.
The Coca-Cola Company announced that after more than seven years of distinguished leadership and service as the Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the end of February 2015.
The Council for Research Excellence (CRE) announced it has published the marketing and advertising industry’s first in-depth primer on Big Data. Titled “Big Data: A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry,” the report is intended to help orient advertising and media executives to the related opportunities and challenges that will arise as the industry goes from megabytes of data on PCs to petabytes of data in the cloud.
The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead. Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.
Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are being challenged to bring disciplined development and cross-functional harmonization to what is an ever more crowded, data-producing landscape.
When you’re only 19 years old or younger, it can be easy to get overlooked. Marketers should not make that mistake. Generation Z is already the biggest generational group in the US, making up over a quarter of the population – yes, bigger than Millennials – and estimates put non-Caucasians at 46%. And of course, they are the most technologically savvy generation yet – thus the moniker, ‘digital natives’. Read on to discover how Gen Z is changing the world, and how your brand can be part of the revolution.
Of the 65 million grandparents in the United States in 2012, 7 million, or 10 percent, lived with at least one grandchild, according to Coresident Grandparents and Their Grandchildren: 2012, a new report released by the U.S. Census Bureau.
By Pedro de Cordoba | Chief Strategy Officer – EVENTUS
Adobe and Nielsen announced a strategic alliance that is expected to deliver a cross-platform system for measuring online TV, video and other digital content across the Web and apps.
Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.
The Axis Agency announced the promotion of Wally Sabria to Executive Vice President of Digital and Social Media.
The Connected Shopper si based on research conducted in 12 countries across 4 continents, attempts to understand the role that digital plays at every point along what we call the shopper’s Purchase Decision Journey, and to identify both drivers and barriers to purchase that brand marketers and retailers can affect in order to increase sale.
LatinWorks has been selected to create a campaign introducing Montejo, Anheuser-Busch’s first Mexican beer to the U.S. market.
MGSCOMM won the 2014 PR News’ PR Agency Elite Award in the category of “Integrated Communications” for the agency’s work on behalf of the Hispanic Milk Protein campaign, The Breakfast Project’s El Super Desayuno. 
Dallas-based agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.
