Article placement: Top News

Buffagni launches BBQ Agency

Pablo Buffagni announced the launch of his new shop, BBQ Agency Inc. The services will include traditional and non-traditional advertising, social media, media integrations and content.

US Hispanic Mobile Buyers More Inclined to Buy, Research on Device

Nearly half of US internet users—48%—have never used their mobile device to make a purchase, according to a September 2014 survey by cloud commerce provider Avangate. And for 40% of those who have yet to adopt mobile commerce, the barrier lies in safety concerns.

Garcia named VP & GM of Multicultural Services at Comcast

Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services. Garcia will report to Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable and be responsible for directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products.

The Party of Nonvoters [INSIGHT & REPORT]

Before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not.

Cell Phones, Social Media and Campaign 2014 [REPORT]

Cell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how voters get political information and follow election news, according to a new national survey by the Pew Research Center.

NBCUniversal makes major investment in Telemundo stations

NBCUniversal announced a series of enhancements at its 17 Telemundo stations as a result of a major investment made by the company to better serve Spanish-language viewers in the markets it serves. The investment supports local news expansions, bolsters newsgathering efforts and ensures that each news team has the resources it needs to compete.

(add)ventures expands Miami Office

Multidisciplinary brand culture and communications firm (add)ventures  is expanding its Miami office with the addition of Sue Tremblay as vice president of insights/analytics and Joel Velez as director of strategy/creative.

mun2 to re-launch as NBC UNIVERSO

NBCUniversal’s Hispanic cable network mun2 announcedthe next major step in its evolution, as mun2 will rebrand to become NBC UNIVERSO on Sun., Feb. 1, 2015, the day it becomes the home of the exclusive Spanish-language telecast of Super Bowl XLIX in the U.S.

Advertisers and Consumers plan to Spend More this Holiday Season for Key Gift Categories

Consumers aren’t the only ones who get wrapped up in the spirit of spending around the holidays. At a time when consumers are at their most generous, advertisers are upping their games and spending big to engage with consumers looking for the perfect gift and to share good tidings. Whether through images of cute polar bears sipping soft drinks or wise-cracking chocolate-covered candy, advertisers spent nearly $2.5 billion across the tech, clothing, gaming, book, kitchen, sporting goods and jewelry segments last year, up from $2 billion five years ago.

The Value For CPG Brands As Cultural Entertainers

In a largely commoditized category, producing the best product is not enough to differentiate from the competition. Brands need to look at what they can authentically contribute to culture and how they can inspire their audience to build affinity. Few CPG brands are doing this well or being bold enough to do it.

The help. This week: Mari Tato, film producer.

Mari Tato is currently executive producer at Miami-based In&Out Productions*, one of the leading film production houses catering to the US Hispanic market today.  By Gonzalo López Martí – LMMiami.com

The Arrival of Hispanic-American Homeowners [REPORT]

The country’s fastest-growing ethnic segment also may be its most misunderstood, particularly by design and construction brands. “The Arrival of Hispanic-American Homeowners” white paper details buying power and purchasing habits of this emergent demographic for home and building product manufacturers.

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