Is Content Native? Is Native Content? Questions We’re All Asking…
Over the past year, the term “native advertising” has evolved from a simple industry buzzword into a complex, frequently debated advertising strategy being heralded as the future of digital. At the same time, content is considered the number one marketing priority this year, according to eMarketer. The two are often mentioned concurrently. So the question often proposed to me is if there is a difference between native advertising and content marketing. I always reply with the same answer: There is no fundamental difference.