Article placement: Top News

Toyota Celebrates its Hispanic Familia

Toyota launched the “More Than a Car” or “Más Que Un Auto” gratitude campaign, a program that pays tribute to vehicles’ role in the everyday lives of Toyota’s Hispanic consumers.

The help.

This week:  photographer Gio Alma.

By Gonzalo López Martí – LMMiami.com

  • In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas.
  • Namely film directors, photographers, web developers and so on.
  • Marketing execs, account execs, agency creatives, media planners, we spend hours in conference rooms or cubicles filling out timesheets, padding our expense reports and writing emails nobody will read, yet we seldom pay attention to the POVs of the people who turn our psychobabble & PowerPoint presentations into real, tangible executions.
  • We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked.
  • This article will humbly attempt to right this wrong.
  • Gio Alma is one of America’s busiest & most prestigious Hispanic photographers*. He’s done advertising, editorial, fashion and a lot of celebrity portraiture for all sorts of brands & publications (check out his Instragram feed @GioAlmaPics).
  • Needless to say, Mr. Alma has a keen eye and is in a privileged position to shed plenty light on the pop cultural trends coming our way in the Hispanic sphere.

Global Agency Media Deals: Trust Us Because We Are Big (And Thus Biased)

So what are the benefits of these deals for clients of the respective agency groups? Well, if you believe the glowing joint press releases, the agencies get access to bespoke research, unique data directly from the fire hose, new and exclusive ad formats and all sorts of other goodies only they will be able to pass on to their clients.

SHIFTING STRATEGY IN 2015: A Closer Look At U.S. Hispanic Market Power [INSIGHT & WHITE PAPER]

Alma’s Isaac Mizrahi considers focusing on purchase-ready target to increase marketing efficiencies

As Q4 begins, marketing executives are likely to be combing through their budgets and strategies to increase growth for the upcoming year. As Managing Director of Alma, the Multicultural agency leading the growing field of U.S. Hispanic market research, Isaac Mizrahi presents “Shifting Strategy in 2015: A closer look at U.S. Hispanic market power”.

U.S. Consumers plan to Increase Holiday Spending

Amid signs of increased optimism about their personal finances, one-quarter (25 percent) of U.S. consumers plans to spend more on holiday shopping this year compared to 20 percent in 2013, and spending on holiday gifts is expected to average $718, according to Accenture’s annual holiday shopping survey.

Consumer Goods Executives focused on transforming their Businesses

According to a similar KPMG survey, when asked where their companies are in the business transformation process, approximately 33 percent of consumer goods executives surveyed stated that they have started the implementation of a transformation initiative, 18 percent stated that they have completed at least one major transformation initiative, another 18 percent stated that they have completed several major transformation initiatives and 22 percent stated that they are planning a transformation initiative.

Gotay named Director of Multicultural Marketing at NASCAR

NASCAR announced that Edwin Gotay will join NASCAR as  Director of Multicultural Marketing, adding to the company’s roster of talented professionals focused on increasing NASCAR’s appeal with younger, more diverse audiences.  

YouTube, Speaking the Language of TV, Wins Big Brands Like Kia

Kia’s David Schoonover says that YouTube has changed its tune this year, a move that could grow the platform’s advertiser roster and earn more television dollars. The national manager of CRM and digital marketing for Kia Motors America spoke with eMarketer’s Danielle Drolet about YouTube’s recent paradigm shift and the implications for marketers’ video ad campaigns.

Mitsubishi Motors targets U.S. Hispanic Consumers

Mitsubishi Motors North America, Inc. (MMNA) launched a national advertising campaign aimed at U.S. Hispanics. The campaign, conceived by Grupo Gallegos, will target Hispanic consumers with advertising in TV, print and digital and will run through March 2015.

Media & Telecom Execs expect Transformational Change in their Businesses

Continued convergence within and between the media and telecommunications industries, and the impact of emerging technologies are just two of the several factors that will lead to transformational changes in core business over the next few years, according to KPMG’s 2014 Media & Telecommunications Industry Outlook Survey.

Will Measuring Mobile Ad ROI Ever Get Easier?

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide, according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite mastered this part yet.

Univision Deportes launches Premios Univision Deportes

Univision Communications Inc announced the launch of Premios Univision Deportes (Univision Sports Awards), a sports award show for U.S. Hispanics honoring top athletes and teams from the leagues and sports that Hispanics care about most. 

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