SLOW Ad Recovery in 5th Year

GroupM issued its biannual This Year, Next Year futures report, forecasting global advertising investments will reach $534 billion in 2014, a 4.5% increase over 2013. The company predicts investments in 2015 rising an additional 5.0% to $560 billion – finally exceeding the pre-crisis peak of 2007/2008 in real terms.

My Two Cents On Advertiser Versus Agency Debate

I want to thank Nancy Hill of the 4A’s and Bob Liodice of the ANA for examining the critical issues of talent, compensation and the media and advertising industry’s slowness to change in back-to-back columns in The Wall Street Journal’s “CMO Today” earlier this week.  Each courageously went out on a limb, and our industry will be better for it.

Marketers Are Still Not Investing Enough in Hispanic Digital Media

Every year around this time I am excited to analyze the Advertising Age Hispanic Fact Pack from a digital perspective. Every year I am optimistic that marketers will finally realize that U.S. Hispanics spend most of their time consuming digital media and allocate their marketing budgets accordingly.  By Lee Vahn / Captura Group

How do Hispanics choose to communicate and engage? [INFOGRAPHIC]

This month’s MarketPulse is exploring how Hispanics choose to communicate and engage. If you consider the facts, outlined in the graphic below, you’ll see that not only are Hispanics more likely to own smartphones instead of landlines, but they’re more likely to browse and stream on their phones as well. These numbers represent a new generation of the U.S. Hispanic market, who embrace technology and use it frequently.

Reaching MTV’s Multidevice Viewers

Colin Helms, senior vice president of connected content at MTV Networks, says that while mobile video viewing of the network’s programming continues to grow, tablet users are more engaged, with streams per user 80% higher compared with smartphone viewers. Helms spoke with eMarketer’s Rimma Kats about how viewers of MTV’s programming are consuming video content across a variety of platforms and device

Futbol, Empanadas, Apple Strudel And Chevrolet

In the United States, it is not beyond the realm of possibility that futbol will be the new football in a couple dozen years. Maybe just a dozen. Or fewer. Maybe next week. After all, we are talking about a sport that leads the popularity list among Hispanic and immigrant populations of all stripes; and it is also becoming the sport of the next generation, thanks to organized youth soccer, and because it is cheaper to play, and less hazardous, generally.

Hispanics Seeking Hispanics at the Movies?

Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there are a lot of them) vs. the amount of Hispanic representation in movies (there isn’t).  by Stephen Palacios / Added Value    

Mobile Is A Meta-Channel — That’s Why It Will Solve Attribution Challenge

If everyone has a mobile device, why is mobile marketing so difficult for marketers?  Why are the companies tasked to deliver mobile marketing opportunities so challenged in the marketplace?  The answer is surprisingly simple, as was recently stated very clearly by a colleague of mine, Jeff Frantz.  Mobile is a “meta-channel,” as he puts it — exactly the right phrase and one I sincerely wish I had thought of first.

Maybe It’s Time To Market To The Family?

If it says “mom,” is it a turnoff? Have we gotten to the point where marketing to “mom” works against us? Does “moms love this!” fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?

People Are Pretty Much Glued to Technology 24/7

Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand?

Omar Chaparro begins Southwest Tour to Bring Fans Atrevete with Redd’s

Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.

Listen Up: Music and the Multicultural Consumer

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society

Savage named VP Sales at Telemundo San Antonio

Telemundo San Antonio announced that Audrey Savage has been named Vice President of Sales. Savage and she will be responsible for developing and implementing all local, national and digital sales strategies for Telemundo San Antonio.

Skip to content