Big Data Primer report identifies Opportunities and Challenges for Advertising and Media Executives
The Council for Research Excellence (CRE) announced it has published the marketing and advertising industry’s first in-depth primer on Big Data. Titled “Big Data: A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry,” the report is intended to help orient advertising and media executives to the related opportunities and challenges that will arise as the industry goes from megabytes of data on PCs to petabytes of data in the cloud.
The importance of marketing technology will only get bigger in 2015, based on an August 2014 study by Econsultancy in association with Teradata. The research noted that the demand for technology was growing thanks to marketers’ continuing prioritization of personalization and customer centricity.
The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead. Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.
Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are being challenged to bring disciplined development and cross-functional harmonization to what is an ever more crowded, data-producing landscape.
When you’re only 19 years old or younger, it can be easy to get overlooked. Marketers should not make that mistake. Generation Z is already the biggest generational group in the US, making up over a quarter of the population – yes, bigger than Millennials – and estimates put non-Caucasians at 46%. And of course, they are the most technologically savvy generation yet – thus the moniker, ‘digital natives’. Read on to discover how Gen Z is changing the world, and how your brand can be part of the revolution.
Of the 65 million grandparents in the United States in 2012, 7 million, or 10 percent, lived with at least one grandchild, according to Coresident Grandparents and Their Grandchildren: 2012, a new report released by the U.S. Census Bureau.
By Pedro de Cordoba | Chief Strategy Officer – EVENTUS
Adobe and Nielsen announced a strategic alliance that is expected to deliver a cross-platform system for measuring online TV, video and other digital content across the Web and apps.
Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.
The Axis Agency announced the promotion of Wally Sabria to Executive Vice President of Digital and Social Media.
The Connected Shopper si based on research conducted in 12 countries across 4 continents, attempts to understand the role that digital plays at every point along what we call the shopper’s Purchase Decision Journey, and to identify both drivers and barriers to purchase that brand marketers and retailers can affect in order to increase sale.
LatinWorks has been selected to create a campaign introducing Montejo, Anheuser-Busch’s first Mexican beer to the U.S. market.
MGSCOMM won the 2014 PR News’ PR Agency Elite Award in the category of “Integrated Communications” for the agency’s work on behalf of the Hispanic Milk Protein campaign, The Breakfast Project’s El Super Desayuno. 
Dallas-based agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.
By Gonzalo López Marti / LMMiami.com
Mobile marketing, as in marketing via smartphones, is one of the hottest topics in the U.S. marketing industry right now. We can all relate, I am sure. We Tweet, visit Facebook, enjoy music, watch videos, check the weather, watch TV shows, watch movies, and oh, yes, we even manage to make some phone calls with these ingenious and ever more sophisticated devices. By Elisa Cogo / Director of National Sales and Marketing at Cardenas Marketing Network
In today’s US Hispanic focused radio industry, many of the names of the pioneers that help develop, create and establish the US Hispanic Radio Industry are almost all forgotten, but not to a few.
How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.
