People Are Pretty Much Glued to Technology 24/7
Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand?
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Omar Chaparro begins Southwest Tour to Bring Fans Atrevete with Redd’s
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.
Listen Up: Music and the Multicultural Consumer
Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society
Savage named VP Sales at Telemundo San Antonio
Telemundo San Antonio announced that Audrey Savage has been named Vice President of Sales. Savage and she will be responsible for developing and implementing all local, national and digital sales strategies for Telemundo San Antonio.
Piaggio named VP of Multicultural Insights at U.S. Yankelovich MONITOR
The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.
Puerto Rican Population Declines on Island – – Grows on U.S. Mainland [REPORT]
Puerto Ricans have left the financially troubled island for the U.S. mainland this decade in their largest numbers since the Great Migration after World War II, citing job-related reasons above all others.
Hispanic Investors Hungry for More Investment Knowledge and Education
Hispanic investors have a strong appetite for financial education and more sophisticated investment knowledge, according to a recent Wells Fargo survey.
Alma revamps production department with new leadership and hires
Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.
The Inevitability Of Generational Leadership [INSIGHT]
Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to.
“Miami Grows Up. A little.” – Miami is a millennial [INSIGHT]
Much has been made of the NYT op-ed by Pamela Druckerman entitled ‘Miami grows up. A little.’ The author’s perspective is that of a tourist masquerading as a 3rd generation Miamian. After reading her piece, I am going to accept as a compliment what she clearly meant as an insult. Yes, as far as cities go Miami is a millennial. By Saif Ishoof
Emerging Trends in Mobile and What They Mean For Your Business Mobile [INSIGHT]
There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70 percent in the U.S. And the ramp-up has happened almost overnight, as the average American now spends seven more hours each month with their phones than they did in 2013.
Two Models for Two Hispanic Markets
Two of the hottest topics in Hispanic marketing in 2014 have been the “Total Market Approach” and Hispanic Millennials. The emergence of the Total Market Approach in the last couple of years has kicked off a heated debate in the marketing industry around which marketing model makes the most sense. by Jose Villa / SENSIS
CMO One-to-One: MapQuest on Providing Directions and Directing Ads to Consumers [INSIGHT]
As part of eMarketer’s CMO One-to-One interview series, Brad Maglinger, CMO of MapQuest, talks about the ubiquity of maps on mobile and about their effectiveness as a marketing tool.
Cantor, Mendiola & Zenkel discuss Future of Olimpics & FIFA World Cup at Hispanic TV Summit
Andres Cantor, the iconic sports anchor and analyst at Telemundo, Rubén Mendiola. President of mun2, and Gary Zenkel, President of NBC Olympics and President of Operations & Strategy, NBC Sports Group, will take part in a keynote discussion- “Going for the Next Goal”- on how future telecasts of the Olympic Games and FIFA World Cup will impact Hispanic viewers at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis
Gallegos on 4A’s Board
The 4A’s announced its 2014-2015 Board of Directors and Board Officers, following its Board of Directors’ meeting in New York. The officers, directors-at-large and regional representatives make up a 27-member Board that represents agencies of varying sizes throughout the United States.
Travel Habits of U.S. Hispanics Unveiled [INSIGHT]
A new survey on the travel habits of U.S. Hispanics conducted by Best Western International revealed mobile is a critical tool for Hispanic travelers on the go, with more than a quarter of respondents reporting they have booked travel reservations via mobile phones in the past year.
Mayweather Promotions retains Pinta for cross-cultural marketing
Mayweather Promotions announced that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community.
Oscar Mayer’s Lola, the “totally transparent” Abuela
Lola will assist Oscar Mayer in supporting the Spanish-language Deli Fresh Oven Roasted Turkey Breast campaign, which is the brand’s largest Hispanic integrated marketing campaign of the year.
Cuddihy and Rodriguez promoted at Univision
Univision Communications Inc. (UCI) announced two key appointments to its executive team. Kevin Cuddihy has been named president of Local Media and Jessica Rodriguez was appointed chief marketing officer, effective immediately. Both Cuddihy and Rodriguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI.
LatinVision in a heap of legal trouble
According to The National Law Review, the Supreme Court has issue a Summary Judgement against the US Hispanic Market focused conference company LatinVision headed by Carlos Vassallo corporate officer and principal shareholder of LatinVision, Inc. The Summary Judgement allows plaintiffs to pierce the corporate veil of his company due to “a failure to adhere to corporate formalities, inadequate capitalization, commingling of assets, use of corporate funds for personal use,” an “overlap in ownership and directorship,” and “common use of office space and equipment.”
