Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings.
Total advertising expenditures increased 0.7 percent in the second quarter of 2014 to $35.6 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2014 ad spending grew 3.1 percent.
The Industrial Internet of Things represents a tremendous opportunity for innovative companies looking to unlock new revenue sources by packaging their products with new digital services, says Accenture in its new report, “Driving Unconventional Growth through the Industrial Internet of Things.”
CEOs cite interacting and connecting more with customers as their top priority; Concerns that products and services will quickly lose relevancy.
In a recent study by KPMG LLP, the U.S. audit, tax and advisory firm, chief executives indicated their companies will be significantly more customer-focused over the next three years to more effectively deliver value and advance their brands.
By Gonzalo López Martí@LopezMartiMiami
FCB Chicago announces international advertising executive and FCB veteran Walter Boza has joined the agency as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.
This is historical on so many levels for Latin American and US-based Hispanic agencies alike. It reaffirms the benefit of being a little fish in a big pond, driving global depth through cultural empathy. By Gabriela Alcantara-Diaz, Founder, President of G ADMarketing Communication, Inc.
Marketers believe that their organizations are customer-centric and that their customers would agree. Unfortunately, marketers also reveal that this might be wishful thinking as lackluster ratings in organizations’ ability to listen, respond and effectively engage with customers in an agile, personalized manner fall well below average.
An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just over four in 10 who said they would be spending more on demand generation.
Spanish-language broadcast network MundoFox announced that it is now available to Time Warner Cable digital subscribers in the New York metro area.
The project is a move to transform La Opinión into a multimedia brand that will serve the Hispanic community of California through all platforms – from print to mobile – with new and revamped content offerings, an improved look and a greatly enhanced reader experience for this iconic brand.
Tiesto, Skrillex, Calvin Harris, David Guetta, Afrojack and Avicii are not household names to anyone 35 years old and over. Skrillex and Afrojack may sound like appliance names or an over the counter hair gel to older folks. But to Millennials (generally defined as Americans born between 1982 and sometime in the early 2000′s), these Electronic Dance Music (EDM) DJs are celebrities producing music that is defining and giving an identity to their generation.
Marketing itself hasn’t changed, but the world around it has. Great marketing will always be great marketing because it is borne of an insight, has a strong idea inside it, a clear sense of who it’s for and a pathway to creating demand and commercializing it effectively.
Heading into the 2014 elections, much of the conventional wisdom suggests that Latino voters are unlikely to affect outcomes. Most notably, except for Colorado, there are no competitive U.S. Senate races where Latino voters are positioned to be influential. By David Damore / Latino Decisions
Warc has revealed the top brands and advertisers – brand owners – from the Warc 100 database, which tracks performance in effectiveness and strategy competitions.
With increased demand from existing and new clients for Hispanic programming, Alison Brod has brought Adriana Lopez on board as Director of Multicultural Relations.
US millennial women make up a huge group that is almost impossible to characterize. For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before, according to a new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits and Personal Finances Add Up.”
Carat published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts.
Results showed US Hispanic device ownership skews higher than the non-Hispanic US audience on a full range of connected devices, including smartphone, tablet, OTT, laptop, and smart TV, while leading the market in multi-tasking and mobile content consumption.
Comcast and Univision Communications Inc. announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers who subscribe to its Digital Preferred or XFINITY Latino levels of service.
