Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s (Association of National Advertisers) 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.
impreMedia launched ChicaFresh.com, its new digital platform for “Latinas with attitude.”
In 2014, North America will remain the largest single contributor to the global ad economy and represent 35.6% of the worldwide total, eMarketer estimates, as regional spending reaches $193.86 billion. Though faster-growing markets—notably Asia-Pacific and Latin America—are gradually gaining share, between now and 2018 those increases will come chiefly at the cost of Western Europe, while North America’s share will be essentially constant.
Gravity Media announced the release of a white paper discussing marketing and communications opportunities for healthcare providers in the wake of the Affordable Care Act reforms and the necessity that outreach methods be tailored to diverse audiences.
Playboy Enterprises, Inc. announced it has signed a license agreement with Arbol Publishing to edit, produce and distribute Playboy Latino in the United States.
In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including radio.
The Hispanic Public Relations Association’s New York Chapter (HPRA-NY) executive board announced the winners of the HPRA-NY 2014 Scholarship Program.
America Reimagined spotlighted that in order to win in today’s America, marketers and media companies need to resonate with the “New Mainstream” which is 53% of the U.S. population. The “New Mainstream” is defined by combining multiculturals and Whites married to or living in heavily multicultural DMAs. Leading this population growth is the Hispanic market.
Hispanics are the only major racial or ethnic group to see a statistically significant decline in its poverty rate, according to 2013 Census Bureau figures released this week. The drop in the poverty rate among Hispanics – from 25.6% in 2012 to 23.5% in 2013 – contributed to the first decline in the nation’s overall poverty rate since 2006.
Marketing itself hasn’t changed, but the world around it has. Great marketing will always be great marketing because it is borne of an insight, has a strong idea inside it, a clear sense of who it’s for and a pathway to creating demand and commercializing it effectively.
Millennials are a unique generation, digital natives who have come of age in an era bookmarked by the 9/11 terrorist attacks and the prolonged economic malaise that followed the financial crisis and the housing crash. By Louise Keely, President, The Demand Institute and Senior Vice President, Nielsen, and Jeremy
If there’s one thing I’ve learned in my years on the Internet, it’s that if two people are disagreeing online, the most productive course of action is to wade right in with your own overblown opinion. So here I am.
The average lead time for researching retail products via mobile among smartphone and tablet users varied by cost, with research for items priced at $1,000 or more starting 45 days in advance of buying, on average. Even for the lowest price range though, $1 to $49, research typically began about 10 days before the purchase was completed.
By Gonzalo López Martí @LopezMartiMiami
Hispanics in the U.S. have a current spending power of about $1.4 trillion, but getting to know this diverse group can be challenging without the right insight. That’s because the aggregate Hispanic population comprises several sub-groups, and the various characteristics of these sub-groups are affecting consumer behavior and engagement opportunities. By Eva Gonzalez, Executive Director, Diverse Consumer Insights, and Maria Monistere, Senior Manager, Hispanic Market
Today, there’s no bigger trend for retailers than the evolving path to purchase. And with that as a backdrop, the onus is on them to know how consumers are shopping and where. If they don’t, consumers may shop elsewhere, find another vendor’s products more easily or decide to make a purchase because one option is easier than another.
For food manufacturers and retailers (and just about everyone else), bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials. But the upside multiplies exponentially when looking at the intersection of these two groups: Hispanic Millennials. With 21% of U.S. Millennials identifying as Hispanic, this group is certainly worthy of attention. These young, diverse consumers are shaking up shopping baskets across the U.S. as they straddle diverse tradition and American mainstream.
Millennials are indeed highly social, with huge implications for brands. But, there remains confusion about where their social activity takes place and how best to activate it. As a result some marketers may be misconstruing how best to engage with them.
As of December 2013, 94 percent of the most popular and critically acclaimed films were legally available in the U.S. through online video-on-demand (VOD) services, according to KPMG’s Film and TV Title Availability in the Digital Age study. The report also finds that 85 percent of the most popular and critically acclaimed television titles were available in the U.S. through online video services.
The Great Recession of 2007 caused the once-prolific American shopper to go into a prolonged scrimp mode. Now, some seven years later – and more than 5 years after the recession officially ended — the tide has turned, according to Consumer Reports study.
