It’s no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can even be a daunting roadblock when it comes time to close a deal. That’s why, in my opinion, education is one of the single most important tools that a salesperson should have in his or her toolkit.
For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
Combined Insurance and an ACE Group company, announced tthe launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.
Millward Brown Digital released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies.
Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.
Rising Share of Never-Married Adults, Growing Gender GapAfter decades of declining marriage rates and changes in family structure, the share of American adults who have never been married is at an historic high.
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years, staying at 5.3% in 2015 and rising to 5.9% in 2016.
Who cares? I cannot for the life of me recall an occasion where a tweet or Facebook status update from a CMO has pushed me to buy or try a product or service. Can you? Can any of your co-workers or family members? Anyone who is in line at Starbucks right now, as you read this? Go on, I dare you to ask if they even know the name of the Starbucks CMO. Or if they even know what a CMO is. Or does.
Women continue to earn more than men in Puerto Rico, where a wage-gap reversal has put the island in a unique position in the U.S., according to U.S. Census Bureau data.
Entravision Communications Corporation announced the launch of a new morning show called LA’s Mañanitas.
Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos.
The Hispanics in Business 2014 study details the impact of Hispanic businesses ownership, entrepreneurship and wealth. It contains data sourced from Geoscape, the U.S. Census, Nielsen Scarborough, the U.S. Department of Commerce and the Kauffman Index of Entrepreneurial Activity.
An overwhelming majority of moms currently have a smartphone (88%) and tablet (83%) by their side. This may represent a plateau for mobile-device adoption by mothers, but the survey reveals that moms’ firm embrace of mobile usage is growing.
There are plenty of things I’ve never understood about CMOs — like why they’d take a job that seldom lasts that long– but chief among those things I just don’t get is their often-willful ignorance about how people are actually using media.
By Gonzalo López Martí @LopezMartiMiami
The match has begun. With production of the new action-packed series, “Lucha Underground,” underway in Los Angeles, El Rey Network and Emmy Award-winning producer Mark Burnett’s One Three Media announced new members of the character-driven, riveting, freestyle wrestling series. “Lucha Underground” will kick off with a special two-hour episode on Wednesday, October 29th at 8:00 pm ET/PT.
Media Rating Council (MRC) announced that its Board of Directors voted to remove MRC accreditation for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study.
Hispanics are fairly optimistic about their futures, believing they have the power to make their dreams a reality and that everyone has an equal opportunity to succeed.
As we travel across the country consulting with client and agencies, we don’t typically get why Hispanic questions such as “why should I spend resources on Hispanic marketing? Why is this important to my business?” Marketers know Hispanics are essential to their growth. What we do get often is the how questions. How do we best connect with bicultural, bilingual Hispanics? How do we message in a way that’s relevant? By Roberto Ruiz – Univision Communications Inc.
National Hispanic Heritage Month began this week to celebrate Latinos and their culture and history. Started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, it was expanded to a month by President Ronald Reagan and enacted into law in 1988. Guatemala, Honduras, El Salvador, Nicaragua, and Costa Rica celebrated their independence days Monday followed by Mexico today and Chile on Thursday.
