Understanding the Shopping Habits of Mobile Searchers [REPORT]
41% of consumers conduct more searches on mobile devices than their PCs. Thenew study shares insights that can help marketers better understand and engage mobile searchers.
Article placement: Top News
Affluent Population Expands in Size, Spending Power & Marketplace Importance
The 2014 Ipsos Affluent Survey USA projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). The Affluent population is found to be diverse, not only in its shopping habits, but in its generational and cultural composition as well.
Alma’s New Digital Business iCard
As a multicultural advertising agency, Cococnut Grove based Alma feels that the digital business card puts the agency at the forefront of new and innovative ways of doing business.
Briabe Mobile launches Mobile-Social Platform ‘Latina Glam’
Briabe Mobile announced the launch of ‘Latina Glam” a mobile-social platform targeting Latina women, designed to connect brands and influencers with consumers in the digital space.
The Social Star
As teens are changing their media habits, moving away from traditional TV viewing to spending more time with other entertainment formats—namely YouTube, Instagram, and Tumblr—their interest in traditional celebrities has waned.
The WHO WHAT WHEN of Future Intenders [INFOGRAPHIC]
These future intenders are key audiences for mobile operators, device manufacturers, developers and advertisers as they are already interested in connected technology.
Farinas joins Animal Music as Creative Producer
Miami-based music production company, Animal Music, has picked up award-winning Alberto Farinas to join them as Creative Producer.
Innovation that Excites: How Nissan’s Customers Drive Development
“Innovation that excites.” You hear it in our commercials, you see it in our ads and it sits at the top of NissanUSA.com. It’s even posted in every Nissan office building and manufacturing facility around the world. To consumers, it’s a tagline that calls attention to our vehicles’ “cool factor.” But for us, it’s a reminder of our commitment to focus the customer in everything that we do. by Fred Diaz, Senior Vice President, Nissan Sales & Marketing and Operations, U.S.
Sensis to help rebrand NSHMBA
Sensis announced that it has been retained by the National Society of Hispanic MBAs (NSHMBA) to launch a comprehensive rebranding initiative that will include a new name, logo and identity to be rolled out by the end of Q1 2015. In addition, the contract includes social media and public relations support to help launch the organization’s new identity.
Sustainability And The CMO
As Gardiner Morse wrote in a recent Harvard Business Review article, “a marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role.” Morse was specifically referring to Unilever’s CMO, Keith Weed, who notably now oversees both marketing and communications and sustainable business. It is a shift from the model that exists at the majority of companies, namely that sustainability exists in a separate division.
Journey From The Unknown To The Known
Marketers are not scientists or magicians, but they are quickly spearheading the journey from the unknown into the known. Let me explain…
Dieste to handle Hispanic responsibilties for Miller Lite
Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles and the US Hispanic Markets portion has been assigned to Dallas based Dieste.
85% of Political Agencies plan to use Programmatic Buying to Execute Political Ad Buys
Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings.
U.S. Advertising Expenditures Increased 0.7% in Q2 2014
Total advertising expenditures increased 0.7 percent in the second quarter of 2014 to $35.6 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2014 ad spending grew 3.1 percent.
Industrial Internet of Things Offers Significant Opportunity for Growth of Digital Services
The Industrial Internet of Things represents a tremendous opportunity for innovative companies looking to unlock new revenue sources by packaging their products with new digital services, says Accenture in its new report, “Driving Unconventional Growth through the Industrial Internet of Things.”
CEOs To Step Up Customer Focus In Next Three Years [Report]
CEOs cite interacting and connecting more with customers as their top priority; Concerns that products and services will quickly lose relevancy.
In a recent study by KPMG LLP, the U.S. audit, tax and advisory firm, chief executives indicated their companies will be significantly more customer-focused over the next three years to more effectively deliver value and advance their brands.
Apple vs oranges
By Gonzalo López Martí@LopezMartiMiami
- Apple launched the Apple Watch with big fanfare last week.
- In the meantime it is still wiping off the egg on its face after some media outlet recently reported about its dismal diversity track record.
- It just so happens that the kingdom of the late Steve Jobs rarely hired individuals who are not male and white for its managerial ranks.
- Apparently a few Asian males had managed to percolate into the upper middle echelons of its payroll but that’s about it.
- Tim Cook, CEO of the Cupertino giant, had to apologize publicly for his employer’s human resources inclinations.
- Ipso facto, the company put its HR & PR machinery in overdrive and announced a string of multicultural, gender unbiased recruitments.
Boza named SVP, Strategic Planning Director at FCB Chicago
FCB Chicago announces international advertising executive and FCB veteran Walter Boza has joined the agency as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.
Apple’s New Marketing Hire – Costa Rican, Female Marketer Previously at GAP
This is historical on so many levels for Latin American and US-based Hispanic agencies alike. It reaffirms the benefit of being a little fish in a big pond, driving global depth through cultural empathy. By Gabriela Alcantara-Diaz, Founder, President of G ADMarketing Communication, Inc.
Marketers Struggle to find Single Source of Customer Truth [REPORT]
Marketers believe that their organizations are customer-centric and that their customers would agree. Unfortunately, marketers also reveal that this might be wishful thinking as lackluster ratings in organizations’ ability to listen, respond and effectively engage with customers in an agile, personalized manner fall well below average.
