Rentrak acquires Kantar Media’s U.S.-Based Television Measurement Assets
Rentrak has agreed to acquire the U.S. television measurement business of WPP’s Kantar business unit for $98 million in Rentrak common stock.
Article placement: Top News
Media & Telecom Execs expect Transformational Change in their Businesses
Continued convergence within and between the media and telecommunications industries, and the impact of emerging technologies are just two of the several factors that will lead to transformational changes in core business over the next few years, according to KPMG’s 2014 Media & Telecommunications Industry Outlook Survey.
Marketers struggle to leverage Ad Tech to Deliver a Great Mobile & Web Experience
Marketing tools are rapidly evolving and marketers are spending more money on technology than ever before.
What Facebook’s new ‘People-Based Marketing’ really means for Advertising’s Future
Last week, many publications predicted that the “holy grail” of digital advertising would soon be within reach. The truth is, the pursuit of advertising’s holy grail is only just beginning.
Will Measuring Mobile Ad ROI Ever Get Easier?
Nearly all marketers increased their mobile ad budget in 2014—93% worldwide, according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite mastered this part yet.
Casanova joins “La 4a. Noche de los Cortos” to Inspire New Talent
Casanova Pendrill will be part of the organization and judging panel in the fourth edition of “La Noche de los Cortos” which will take place in Los Angeles, California starting November first.
Univision Deportes launches Premios Univision Deportes
Univision Communications Inc announced the launch of Premios Univision Deportes (Univision Sports Awards), a sports award show for U.S. Hispanics honoring top athletes and teams from the leagues and sports that Hispanics care about most.
U.S. Hispanics Making Strides in Employment [REPORT]
The October report highlights the employment situation for U.S. Hispanics and offers practical advice to help organizations bolster the effectiveness of diversity and inclusion initiatives.
Ortiz named VP Creative Director at Casanova Pendrill
Casanova Pendrill (CP) announced the promotion of Alejandro Ortiz to Vice President, Creative Director. Mr. Ortiz manages all creative developed by the New York office. In addition, Jonathan Jauregui was promoted to associate Creative Director, reporting to Mr. Ortiz.
Saralegui named Strategic Advisor at DirecToHispanic
DirecToHispanic (DTH) announced that former Galavision and Univision.com President, Javier Saralegui, has joined DTH as a strategic advisor.
DishLATINO partners with Eugenio Derbez on “Me Conviene” Campaign
DishLATINO has secured Mexican actor and director Eugenio Derbez to star in its new multifaceted advertising creative, part of the brand’s overall “Me Conviene” campaign.
KFC brings cultures “Together”
The campaign, entitled “Together,” includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Creative Alliance.
Realizing the power of talented women [INSIGHT]
In 2010, eBay embarked on a journey to bring more women into its top ranks. It found that commitment, measurement, and culture outweigh a business case and HR policies.
35% of Shoppers make Purchases on their Mobile Devices
An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that in just 2 years, shoppers using mobile devices to make purchases has increased by 10 percent (from 25 percent in 2012). Increased mobile purchasing by Hispanics (+11 percent YOY), Asian-Americans (+10 percent YOY), and the 15–34 and 35–49 age brackets (+10 percent and +12 percent YOY, respectively) were largely responsible for this increase.
Aflac soars to new heights in Spanish-language Commercial
Aflac announced that it launched its first original Spanish-language television commercial. The commercial, called “Heights,” will air nationally on major Spanish-language networks through late November.
Second Screening During TV Time—It’s Not What You Think
As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones.
Top Public Relations Agencies
The one hundred top PR companies have been named by toppragencies.com for the month of October 2014.
Being Digital Can’t Save Every Ad
Is the end of the pop-up ad near? A September 2014 study conducted by Harris Interactive for Goo Technologies found that 29% of US internet users thought the ad type wouldn’t survive the next 10 years—the highest percentage out of all formats studied. Banners were the second most likely to vanish, according to respondents, cited by 19%.
Bloody branding: the Italian anomaly
By Gonzalo López Martí @LopezMartiMiami
- Last week I pointed out a fact which, at least in my humble experience, is a self evident truth: our Latin Catholic inclination to do business with family and/or friends is a recipe for disgruntlement and, eventually, failure.
- Family companies are a mess.
- They always end up mired in bad blood and doom.
- As usual, I got a considerable amount of pushback from my beloved readers.
- Some hate mail too.
- I will concede though that there are exceptions to my theory.
Ad Panel: ‘Total Market’ a Hard-to-Define Term #HispanicTV
With the continued melding of the Hispanic population with the U.S. culture at large, its led to a new buzzword for marketers to use when implementing their advertising strategies: ‘Total Market Approach.
