Marketing itself hasn’t changed, but the world around it has. Great marketing will always be great marketing because it is borne of an insight, has a strong idea inside it, a clear sense of who it’s for and a pathway to creating demand and commercializing it effectively.
Millennials are a unique generation, digital natives who have come of age in an era bookmarked by the 9/11 terrorist attacks and the prolonged economic malaise that followed the financial crisis and the housing crash. By Louise Keely, President, The Demand Institute and Senior Vice President, Nielsen, and Jeremy
If there’s one thing I’ve learned in my years on the Internet, it’s that if two people are disagreeing online, the most productive course of action is to wade right in with your own overblown opinion. So here I am.
The average lead time for researching retail products via mobile among smartphone and tablet users varied by cost, with research for items priced at $1,000 or more starting 45 days in advance of buying, on average. Even for the lowest price range though, $1 to $49, research typically began about 10 days before the purchase was completed.
By Gonzalo López Martí @LopezMartiMiami
Hispanics in the U.S. have a current spending power of about $1.4 trillion, but getting to know this diverse group can be challenging without the right insight. That’s because the aggregate Hispanic population comprises several sub-groups, and the various characteristics of these sub-groups are affecting consumer behavior and engagement opportunities. By Eva Gonzalez, Executive Director, Diverse Consumer Insights, and Maria Monistere, Senior Manager, Hispanic Market
Today, there’s no bigger trend for retailers than the evolving path to purchase. And with that as a backdrop, the onus is on them to know how consumers are shopping and where. If they don’t, consumers may shop elsewhere, find another vendor’s products more easily or decide to make a purchase because one option is easier than another.
For food manufacturers and retailers (and just about everyone else), bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials. But the upside multiplies exponentially when looking at the intersection of these two groups: Hispanic Millennials. With 21% of U.S. Millennials identifying as Hispanic, this group is certainly worthy of attention. These young, diverse consumers are shaking up shopping baskets across the U.S. as they straddle diverse tradition and American mainstream.
Millennials are indeed highly social, with huge implications for brands. But, there remains confusion about where their social activity takes place and how best to activate it. As a result some marketers may be misconstruing how best to engage with them.
As of December 2013, 94 percent of the most popular and critically acclaimed films were legally available in the U.S. through online video-on-demand (VOD) services, according to KPMG’s Film and TV Title Availability in the Digital Age study. The report also finds that 85 percent of the most popular and critically acclaimed television titles were available in the U.S. through online video services.
The Great Recession of 2007 caused the once-prolific American shopper to go into a prolonged scrimp mode. Now, some seven years later – and more than 5 years after the recession officially ended — the tide has turned, according to Consumer Reports study.
Middle-market CPG manufacturers and emerging brands represent a large and growing portion of consumer dollars spent on grocery – tens of billions in the U.S. alone. While the majority of actual purchase activity still takes place at brick-and-mortar retail locations, digital marketing represents an important new area of investment for middle-market manufacturers and emerging brands.
It’s no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can even be a daunting roadblock when it comes time to close a deal. That’s why, in my opinion, education is one of the single most important tools that a salesperson should have in his or her toolkit.
For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
Combined Insurance and an ACE Group company, announced tthe launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.
Millward Brown Digital released the Getting Mobile Right report, identifying the optimal approach for marketers to drive brand growth through effective mobile marketing strategies.
Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.
Rising Share of Never-Married Adults, Growing Gender GapAfter decades of declining marriage rates and changes in family structure, the share of American adults who have never been married is at an historic high.
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years, staying at 5.3% in 2015 and rising to 5.9% in 2016.
Who cares? I cannot for the life of me recall an occasion where a tweet or Facebook status update from a CMO has pushed me to buy or try a product or service. Can you? Can any of your co-workers or family members? Anyone who is in line at Starbucks right now, as you read this? Go on, I dare you to ask if they even know the name of the Starbucks CMO. Or if they even know what a CMO is. Or does.
