Top issue for Hispanics? Hint: It’s not immigration [INSIGHT]
A broad overhaul of the nation’s immigration laws has been debated and discussed among policy makers for a dozen years, but Congress has yet to pass a bill. Last month, several Hispanic advocacy leaders criticized the president for policies that have contributed to the more than three million immigrants deported since 2004. Yet now, some Latino leaders are wondering if immigration reform is perhaps “crowding out other issues facing the Latino community.”Immigration is not top priority for Hispanics
The new mobile medium represents an appealing opportunity for brand marketers—enabling them to reach a pool of consumers that is growing by the day anytime and anywhere. Because of mobile’s relative youth, however, there is still confusion over how best to engage in mobile advertising. Differences in technology mean that marketers can’t always employ the same best practices in mobile that they use for television or online advertising.
Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years, according to a new eMarketer report, “50 Best Practices for Digital Video: Do’s and Don’ts for More Effective Advertising.”
Meredith Hispanic Media (MHM), publisher of Siempre Mujer and Ser Padres magazines, released findings from its Pharmaceutical Trend Report detailing the healthcare spending habits and attitudes of the modern Latina.
This report explores how CMOs from around the world are rising to the challenge of ‘going global.’ We invited 45 CMOs and senior marketing executives responsible for many of the world’s leading brands to reflect on the issues they have faced leading brand internationalization projects.
Querying sports enthusiasts from 11 markets – Australia, Brazil, China, Colombia, France, Ireland, Italy, Japan, Mexico and the United Kingdom, as well as the United States – who have smartphones and plan to follow the tournament, the survey reveals that 48 percent overall plan to use their phones to follow the World Cup, second only to TV (63%) when it comes to media channels for keeping up with the game.
Generation X has a gripe with pulse takers, zeitgeist keepers and population counters. We keep squeezing them out of the frame.
Women tend to be more likely than men to celebrate the dads in their family, particularly when it comes to sending cards (44% of women vs. 23% of men), taking the dads out for brunch/lunch/dinner (32% vs. 25%), calling (31% vs. 22%) or giving them some other type of gift (29% vs. 10%) for Father’s Day.
PepsiCo’s Global Snacks Group is launching its biggest worldwide, integrated marketing campaign ever. The campaign will feature international football superstar, Leo Messi, on millions of Lay’s packages, including 50 million bags in India, as part of a multi-dimensional effort that includes television advertising, and out-of-home, digital, in-store and point-of-sale executions.
Our findings in the, like other studies on Hispanic Millennials, are captivating marketers to focus on this key demographic today. The present focus of most companies is on how to better market to Hispanic Millennials to get them to buy their products and services. However, after having pored through the detailed data underpinning the project, I realized there is more to this research than some supporting data points on the how to better market to Hispanic Millennials today. Hidden in the data is a fascinating glimpse into a future marketplace where organizations have to fundamentally change their approach to the Hispanic market. By Jose Villa / Sensis
From the pre-tournament build up, through the final whistle, the LISTERINE Brand will react to the news of the day, recap the biggest matches and connect with sports and brand enthusiasts through its social channels and the hashtag #PowertoYourMouth. 
As the world suits up for the largest sporting event this year, Hyundai kicks off the 2014 FIFA World Cup with a complete 360˚ integrated marketing platform that celebrates fan passion.
Univision Television Group announced the appointment of Karl Alonso Meyer as regional vice president of National Sales. Karl will be responsible for leading the West & South West National Sales Operations. Karl will report to Antonio Roman, senior vice president, National Sales, Univision Television Group.
Many of the executives we speak with in banking, retail, and other sectors are still struggling to devise the perfect cross-channel experiences for their customers—experiences that take advantage of digitization to provide customers with targeted, just-in-time product or service information in an effective and seamless way.
As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC’s annual Global Entertainment and Media Outlook 2014-2018 – an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content – released today. Attracting, retaining, and monetizing the digital consumer remains challenging and requires businesses to apply a ‘digital mindset’ to build the right behaviors to move from a digital strategy to a business strategy fit.
Adobe released its Q1 2014 Video Benchmark Report, which analyzes online TV (TV Everywhere) and non-authenticated online video trends. Key findings of the Adobe Digital Index report show that online TV consumption across all devices grew at 246 percent year-over-year (YoY) with March 2014 setting a new record in total authentications. Game consoles and Over-the-top (OTT) devices saw the strongest market share growth with a 539 percent increase. For the first time iOS apps surpassed browsers as the most popular access point for TV Everywhere content achieving a 43 percent market share. Browsers fell behind with a 36 percent share compared to 47 percent a year ago.
Hispanics are the fastest growing population in the United States. With ever increasing purchasing power and economic influence, Hispanics have grabbed marketers’ attention. Brands are shifting into a “total market” strategy, recognizing Hispanics’ integral role in brand strategy and marketing communication planning.
