Continued convergence within and between the media and telecommunications industries, and the impact of emerging technologies are just two of the several factors that will lead to transformational changes in core business over the next few years, according to KPMG’s 2014 Media & Telecommunications Industry Outlook Survey.
Marketing tools are rapidly evolving and marketers are spending more money on technology than ever before.
Last week, many publications predicted that the “holy grail” of digital advertising would soon be within reach. The truth is, the pursuit of advertising’s holy grail is only just beginning.
Nearly all marketers increased their mobile ad budget in 2014—93% worldwide, according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite mastered this part yet.
Casanova Pendrill will be part of the organization and judging panel in the fourth edition of “La Noche de los Cortos” which will take place in Los Angeles, California starting November first.
Univision Communications Inc announced the launch of Premios Univision Deportes (Univision Sports Awards), a sports award show for U.S. Hispanics honoring top athletes and teams from the leagues and sports that Hispanics care about most.
The October report highlights the employment situation for U.S. Hispanics and offers practical advice to help organizations bolster the effectiveness of diversity and inclusion initiatives.
Casanova Pendrill (CP) announced the promotion of Alejandro Ortiz to Vice President, Creative Director. Mr. Ortiz manages all creative developed by the New York office. In addition, Jonathan Jauregui was promoted to associate Creative Director, reporting to Mr. Ortiz.
DirecToHispanic (DTH) announced that former Galavision and Univision.com President, Javier Saralegui, has joined DTH as a strategic advisor.
DishLATINO has secured Mexican actor and director Eugenio Derbez to star in its new multifaceted advertising creative, part of the brand’s overall “Me Conviene” campaign.
The campaign, entitled “Together,” includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Creative Alliance.
In 2010, eBay embarked on a journey to bring more women into its top ranks. It found that commitment, measurement, and culture outweigh a business case and HR policies.
An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that in just 2 years, shoppers using mobile devices to make purchases has increased by 10 percent (from 25 percent in 2012). Increased mobile purchasing by Hispanics (+11 percent YOY), Asian-Americans (+10 percent YOY), and the 15–34 and 35–49 age brackets (+10 percent and +12 percent YOY, respectively) were largely responsible for this increase.
Aflac announced that it launched its first original Spanish-language television commercial. The commercial, called “Heights,” will air nationally on major Spanish-language networks through late November.
As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones.
The one hundred top PR companies have been named by toppragencies.com for the month of October 2014.
Is the end of the pop-up ad near? A September 2014 study conducted by Harris Interactive for Goo Technologies found that 29% of US internet users thought the ad type wouldn’t survive the next 10 years—the highest percentage out of all formats studied. Banners were the second most likely to vanish, according to respondents, cited by 19%.
By Gonzalo López Martí @LopezMartiMiami
With the continued melding of the Hispanic population with the U.S. culture at large, its led to a new buzzword for marketers to use when implementing their advertising strategies: ‘Total Market Approach.
Programmatic technology and precise digital metrics will change the way multicultural marketing dollars are spent, expert says.
