Univision Communications Inc. announced its second annual “Semana de la Salud” (Health Week), a weeklong multiplatform event under the health umbrella of the Company’s Univision Contigo empowerment initiative.
Fox Hispanic Media (FHM) executive Juan Vallejo has been promoted to Senior Vice President of Advertising Sales, effective immediately. Vallejo has risen through the ranks at FHM, originally joining the team as an Account Executive and most recently having served as Vice President – a position he held since 2011.
I have a very simple proposal: Let’s rate the impression.
Wait, I know what you’re about to say. “But impressions are rated now, thanks to the MRC ratings that were announced earlier this year!” Okay, those were baby steps. But they aren’t really “ratings.” It was a great start and I appreciate it, but we still aren’t assessing our “impressions” nearly enough.
Grupo Gallegos announced the hiring of creative leader Marty Orzio as Chief Creative Officer.
Las Vegas based Quillin Advertising, Public Relations & Social Media announced the addition of Marilyn Valenzuela.
The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).
The most effective, and valuable CMOs of the future will also be responsible for revenue, including direct sales and channel sales. I challenge any CMO in the industry to defy that prediction.
Cardenas Marketing Network leverages multicultural authenticity to connect with U.S. Latino audiences via experiential marketing, live events marketing and digital marketing platforms including organizing premier Latin music concerts and soccer matches.
The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk.
If given the choice between making a big purchase and paying off loans, millennials would rather do the latter—at least if they had the money.
U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing? To see what’s working (and what’s not), Vice President of Americas Marketing at Google, Lisa Gevelber, looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons she learned.
Consumer adoption of network connected technology is on the rise, with 69 percent of consumers planning to buy an in-home device in the next five years, according to the 2014 State of the Internet of Things Study. By the end of next year, a total of about 13 percent of consumers will own an in-home IoT device such as a thermostat or in-home security camera. Currently, only about 4 percent of those surveyed own such a device.
Population experts will join EthniFacts’ Guy Garcia and NPR’s Maria Hinojosa to mark the date of the “Multicultural Tipping Point,” when the United States will officially become a nation comprised of primarily interethnic individuals, on Friday, August 22 at 10 – 11 a.m. at Father Duffy Plaza in Times Square, between 46th and 47th Streets. The EthniFacts CulturEdge Countdown Clock will appear on the Clear Channel digital billboard to the west of Father Duffy Square during the press conference.
A milestone is expected to be reached this fall when minorities outnumber whites among the nation’s public school students for the first time, U.S. Department of Education projections show. This is due largely to fast growth in the number of Hispanic and Asian school-age children born in the U.S., according to a Pew Research Center analysis of Census Bureau data.
Have corporate marketers figured out social media measurement?
Univision Communications Inc. (UCI) announced the new season 2014-15 programming line-ups for its Univision Network and UniMás broadcast and Galavisión cable networks.
Not to worry, the global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council’s eighth “State of Marketing” report, which was released today. And more importantly, chief marketers are confident that they can meet management’s revenue and market share goals for the coming year.
The Hispanic Retail 360 (HR360) Summit, presented by Pepsico, is the only industry event with the power to congregate an impressive group of over 500 executives in retail, consumer products and marketing across the nation to address America’s most prolific shopper segment, Hispanics. Inspire by San Antonio’s rich Spanish and Mexican culture, where Hispanics make up 63% of the population, this year’s event made history with record breaking attendance, active digital engagement and a line-up of speakers that are reshaping the conversation. By Lili Gil Valletta, Co-Founder XL Alliance & Media Contributor
Last week, Nancy Hill, of the 4A’s, wrote an op-ed on Wall Street Journal’s CMO Today blog explaining why agencies are not in a position to attract and afford the kind of talent Wall Street and Silicon Valley can. She noted that the average annual starting salary in an advertising or media agency is between $25,000 and $28,000, while Google, Microsoft or management consulting firms pay between $70,000 and $90,000.
By Gonzalo López Martí @LopezMartiMiami
Your beloved columnist spent the last two weeks wheeling, dealing, wining & dining down in Mi México Lindo y Querido.
Some highlights of what I saw, heard, imbibed and inhaled during my stay.
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Just another service provided by your friendly neighborhood rant-man.
