Article placement: Top News

Cross-Device and Measurement are Top of Mind for Media Buyers [REPORT]

Seventy percent of media professionals are interested in learning more about cross-device advertising, according to a research study released by Conversant, the leader in personalized digital marketing. The study, which was conducted by independent research company Bovitz, Inc., solicited insight into the planning and buying processes for digital media.

Creative Fundamentals that Generate Results

From all that’s been written about the importance of radio creative lately, it’s clear that many recognize that poor creative continues to suck the ROI out of radio advertising. What’s not as readily apparent is that poor creative negatively impacts radio’s performance in econometric/Media Mix Modeling modeling, which so often plays a critical role in media selection.

Healthcare Companies have Significant Opportunity to Gain Customer Loyalty of Hispanics [REPORT]

More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging New Health Economy focused on delivering consumer-centered care, according to “Hispanics: A growing force in the New Health Economy” a new report from PwC’s Health Research Institute (HRI).

South, West Have Fastest-Growing Cities

The South and West dominated the list of fastest-growing municipalities between 2012 and 2013, claiming all of the top 15, seven of which were in Texas. Frisco and McKinney (near Dallas), Odessa (in West Texas) and Pearland (near Houston) were the other Texas cities on the list.

Digital Ad Spend to Rise Fastest in US Media and Entertainment Industry

Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer. A key driver behind the projected increases is the heavy use of video and rich media ads, the two fastest-growing ad formats, by marketers of news media, movies, TV shows, games and music.

Who’s Tweeting About TV?

Social TV has turned watching TV into an interactive experience—an experience that connects viewers in the moment with friends, content creators, stars, and likeminded—or not so likeminded—fans.

15 states with the highest share of immigrants in their population

Top 15 states with highest percentage of immigrants, California, New Mexico, New York.  A sharp rise in the number of immigrants living in the U.S. in recent decades serves as a backdrop for the debate in Congress over the nation’s immigration policies. In 1990, the U.S. had 19.8 million immigrants. That number rose to a record 40.7 million immigrants in 2012, among them 11.7 million unauthorized immigrants.

Annual “Thinking Under the Influence Conference” returns to Miami April 25-27, 2015

AHAA: The Voice of Hispanic Marketing announced its Annual “Thinking Under the Influence” Conference will return to the Eden Roc Renaissance Hotel in Miami on April 25 to 27, 2015. With its high-level speakers and breaking new research, AHAA will continue its dialogue on the extraordinary evolution of the American landscape and the power of multicultural apparent not only in the marketing industry-at large but also across consumer trends, purchasing behavior, pop culture and entertainment.

Univision & Eventus launch 2014 “Premios Juventud” VIP Tour

Univision and Eventus announced the dates and lineup of the artists who will headline the 2014 “Premios Juventud” VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest Latin music stars, including past and present “Premios Juventud” nominees and winners.

Verdeja Zaldívar named Account Manager at Pinta

Cristy Verdeja Zaldívar has been promoted to Account Manager at the Miami headquarters of Pinta. She previously worked as a Senior Account Executive coordinating a variety of public relations and marketing campaigns for clients including T-Mobile, Nat Geo Mundo and Terra.

U.S. Hispanic Consumers are Embracing Mobile Technology [REPORT]

Consumers are increasingly “going mobile,” but U.S.-based Hispanics in particular have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of mobile device activities, according to a new PwC US report titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.”

Tomorrow’s CMO: Chief Magic or Logic Officer? [REPORT]

Digital has become a key driver of business decisions across industries, with a significant number of those choices falling under the marketing function. Digital and its possibilities continue to impact the role of the CMO, but is there a danger that by placing so much emphasis on analytical skills, marketing leaders may be overlooking other vital skills? What skills will the CMO of the not-so-distant future need to be successful? To help answer these questions, Spencer Stuart surveyed more than 160 senior marketing leaders in advance of our annual CMO Summit, spanning the consumer, financial services, technology, life sciences, industrial, media and advertising, and nonprofit sectors.  By Arthur S. Brown, Grant Duncan, Thomas Seclow, Greg Welch

Branding-Focused Ads Remain No. 1 for US CPG Industry

The US consumer packaged goods (CPG) and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014 and steadily increase to $7.04 billion by 2018, according to a new eMarketer report, “The US CPG and Consumer Products Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”

Lifestyle Brands: How to Grow in a Post-Growth Era [INSIGHT]

Culture is moving at an ever increasing rate. Consumers are cynical, tired of being sold to. The marketplace isn’t getting bigger yet competitors continue to flood the market. Meaningful differentiation and true innovation is increasingly hard to unlock.

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