Building Relationships with Content Marketing
My last post introduced the concept of Responsive Relationship Marketing: the practice of listening first and communicating subsequently, allowing segmentation and tailoring to emerge dynamically.
Article placement: Top News
Cautious Consumers trim Holiday Gift Giving Budgets
Faced with continued economic uncertainty and used to doing more with less, consumers will take a conservative approach to spending this holiday season.
Not All Attempts To Do Good Do Well
It’s that time of the year when all the marketing world is awash in its usual sea of pink, it seems like a good time to ask why so much cause-related branding has so little emotional clout. No matter how well planned, breast-cancer pink (not to mention save-the-environment green or prostate-protecting blue) has often become invisible to cause-bombarded consumers.
Valls named EVP of Ad Sales of Hemisphere Media Group
Hemisphere Media Group, Inc. announced the appointment of 26-year television sales veteran Nicolas J. Valls, former SVP of Network Sales at Univision Network, as EVP of Advertising Sales.
impreMedia adds to Team
impreMedia confirmed the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division. Juan Varela also has been tapped as the new Content Director. All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.
Grasping The Mindset Of The Next Generation
The Labor Department released its delayed Jobs Report on Monday, announcing that American employers added 148,000 jobs in September, well below the forecast of 180,000. For the youth of America, transitioning into adulthood has become more delayed and harder to reach – a reality that will result in a lasting impact on the country’s society and economy, and play into the “lost generation” that many economists have identified for millennials.
For B2C Marketers, Social Media tops Content Marketing Efforts
Will the marketers of the future look back and decide that 2013 was the year of content marketing?
ESPN Deportes Dream Job: El Reportero Kicks Off Nationwide Search
ESPN Deportes announced the return of Dream Job: El Reportero, the nationwide search to find the final member joining the network’s team of soccer experts in Brazil to report from the world’s biggest soccer stage, World Cup 2014.
Marca lands media planning & buying responsibilities for Payless Shoes Source
According to industry insiders and media sellers, Coconut Grove based Marca Advertising has been assigned the media planning and buying responsibilities for Payless Shoes Source.
Customer Experience: “Satisfied is Not Enough”
Talk about connectivity! Nowadays, consumers are able to touch brands in all manners of ways. Whether it’s through a Website, smart phone, tablet, call center or retail location, the times, places and manners in which brands can make an impression – satisfactory, neutral or unsatisfactory – are infinitesimal and ever-evolving.
Focus Groups: In Search of Cultural Meaning [INSIGHT]
A focus group is not a question and answer session. For that you can simply interview people individually in person or on the phone. The focus group is a focused discussion to understand how people think and feel about ideas. By Felipe Korzenny, Ph.D.
State of the Economy is Impacting Holiday Shopping Plans
Two thirds (66%) of consumers report that the state of the economy will have some impact on their holiday shopping this year, including four in ten (41%) who say that it will motivate them to seek out bargains and coupons this holiday season, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com.
When The Future Arrives, Will You Be Ready?
We talk all the time about what the future will look like, and this past week I heard some fascinating conjecture about the future of smart devices and the “Internet of things” during a jaunt across the pond to London for an IAB UK event. That kind of discussion is what fuels most of us in this business because we feed on the promise and excitement of what’s coming. But the question remains whether or not each of us will be ready for it when it arrives. To embrace the future requires a change in behavior, and that’s not always easy.
The Measurement Problem
It is a paradox that measurement, a discipline so predicated on objectivity, can sometimes be so subjective.
NGL Media Latino Digital Video Summit announces Line-Up
The Latino Digital Video Summit will be unlike any event ever assembled with an exclusive focus on how Latinos are influencing the Digital video space from a media, marketing and entertainment perspective.
Cordero departing Fox Deportes heading to HBO LatAm.
Vincent Cordero EVP and GM of FOX Deportes has announced his resignation and will be heading to Miami to be COO of Time Warner’s HBO Latin America
Millennials and Hispanics Fuel Private Label Growth [INSIGHT]
In our July 25th e-newsletter, we talked about how the lingering effects of the Great Recession have opened a new era in U.S. society we call Societal Reset, as consumers adjust their behaviors to meet more realistic economic expectations. One marker in many food categories is the growing appeal of Private Label brands (i.e., store brands) across several demographic segments.
Hispanics and the Four Dads you need to Know Now [INSIGHT]
Tr3s’s study recognized that Hispanic dads are behaving differently from their own fathers – and another recent study also focuses on the changing role of fathers.
3/4 of Hispanics say their Community needs a Leader [REPORT]
Most Hispanics Unable to Name A Hispanic Leader…But Most Say It Is Important for the Community to Have One
Do Cross-Platform Campaigns Yield Results?
It’s easy to think of advertising campaigns on mass media channels like television as a completely different animal than ones designed specifically for digital channels. But research shows that the two can work in tandem to yield good results.
