Article placement: Top News

NYLON Espanol launches

NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.

Richards/Lerma launches The Social Cup

In a joint effort, Richards/Lerma and digital agency Digiworks introduce The Social Cup; a dynamic dashboard where users can see which country garnered the most mentions, the ultimate Dream Team, how many “friendly” messages the referees have received and more.

Orcí reveals new creative for 2015 Honda Fit

Orcí, Honda’s agency of record for the U.S. Hispanic market, announced the launch of its integrated advertising campaign #UnBuenFit (A Good Fit) for the all-new 2015 Honda Fit with TV spots starring comedian Felipe Esparza.

Training That Works: Delivering for Clients, Developing our People [INSIGHT]

In a fast changing world with high expectations and top performers; learning can’t be about sitting in a class room nodding off at PowerPoint presentations. It’s got to be actionable in the long term. It’s got to produce impactful outcomes for clients as well as your own business. And it’s got to be fun.

Hispanic Businesses Profit With Mobile Technology [REPORT]

A new report released, “Hispanic Business Growth and the Mobile Future” details how mobile connectivity is fueling the thriving and dynamic Hispanic small business community. The report points to mobile technology’s fundamental role in the management, productivity and growth of Hispanic-owned firms. Hispanic entrepreneurs own more than 3.2 million businesses that together contributed over $468 billion to the American economy last year.

What Jobs Hispanic Millennials Admire Most (and Least) [INSIGHT]

What professions do Hispanic Millennials really respect? And which hold little appeal for them?  We’ve shown a lot in this blog about what Hispanic Millennials are doing for jobs, and what they would like to be doing in their own careers. Here, we’re going to take a step back and show how they feel about different types of work in general.  

Marginal Latino Presence Across U.S. Mainstream Media [REPORT]

The new study, The Latino Media Gap: The State of Latinos in U.S. Media, was released by Columbia University’s Center for the Study of Ethnicity and Race. The study was created in collaboration with the National Hispanic Foundation for the Arts (NHFA), the National Association of Latino Independent Producers (NALIP) and the National Latino Arts, Education and Media Institute (NLAEMI).

Chindia vs LatAm

By Gonzalo López Martí@LopezMartiMiami

Amazon came out with a cell-phone.
The Amazon Fire.
Who’s next?
Wanna know who’s next?
Can you handle the truth?

The Bilingual Brain [INSIGHT & REPORT]

Hispanics and Millennials are two of the fastest growing and increasingly important consumer groups in the U.S. So it’s no surprise that marketers are eager to understand how to connect with these populations. But to engage with those who fall in both groups, Hispanic Millennials, it is imperative to understand the impact of language in order to optimize messaging for this demographic that increasingly identifies as bilingual.

Conducting Hispanic Research via the Web [INSIGHT]

A number of research studies – from Pew and others – have confirmed that the incidence of use and frequency of use of the Web among U.S. Latinos rivals – and sometimes even surpasses – the levels of other Americans.  Yet survey research data collection via the Web continues to pose challenges when the target is Hispanics.  Especially if the survey target includes Spanish-dominant and/or less-acculturated Hispanics, building adequate samples has historically been problematic.  By Peter Roslow – President, Roslow Research Group / Adjunct Asst. Professor, Hofstra University

Is Univision Communications Inc. worth $20 Billion?

Over the last couple of weeks, we have received calls from industry professionals and media trade outlets alike asking us if Univision Communications Inc. is worth the $20 Billion price tag.  By Gene Bryan / CEO – HIspanicAd.com

Social Media doesn’t affect Most Users’ Purchase Decisions [INSIGHT]

A clear majority (62%) of American consumers who use social media says it has “no influence at all” on their purchase decisions, according to a new poll of over 18,000 U.S. adults conducted by Gallup. That compares to 30% who said it has “some influence,” and just 5% who said it has a “great deal of influence.”

World Cup Fever: How Advertisers Beat Sports Fans Into Submission — Or Unconsciousness

Week two of the global FIFA World Cup party. So far the event is delivering great entertainment, except when you are Brazil. Brazil’s team is struggling to live up to its unrealistic lofty fan expectations, and there are still daily protests in Brazil against the enormous expense at which this festival comes. The Brazilians love football, but hate FIFA and their own government.

9 Public Relations and Marketing Myths

The study exposes the changes in both marketing and PR professionals’ worlds. In PR, it reveals a move towards digital and social media. In marketing, a struggle to grasp digital media technologies emerging in their space. Along with these notable shifts, it also shines light onto common myths upheld within the industries.

CMOs Who Awaken To Big Data’s Power Think Inside [INSIGHT]

The Big Data (Internet) of Things movement can help clarify the measurement to help everyone make money and build programmatic for brand building and buying. Measurement needs to keep up with the needs of the cross-platform world, and programmatic needs to advance with big data beyond bidding based on price, publisher-perceived quality and viewablity.  

Skip to content