Millennials’ Social Shares Don’t Stop with the Post
When millennials see interesting content, they’re more likely than the general population to share it with their social networks.
Article placement: Top News
Real-Time Marketing Requires Patience and Listening [INSIGHT]
The definition of real-time marketing continues to evolve, leaving marketers unsure just how swiftly they should be hooking into major cultural moments. Joe McCaffrey, planning director and head of social for digital agency Huge, spoke with eMarketer’s Danielle Drolet about keeping up with real-time events in an authentic way, and more.
De Quinto namedChief Marketing Officer at Coca Cola
The Coca-Cola Company announced that after more than seven years of distinguished leadership and service as the Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the end of February 2015.
Big Data Primer report identifies Opportunities and Challenges for Advertising and Media Executives
The Council for Research Excellence (CRE) announced it has published the marketing and advertising industry’s first in-depth primer on Big Data. Titled “Big Data: A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry,” the report is intended to help orient advertising and media executives to the related opportunities and challenges that will arise as the industry goes from megabytes of data on PCs to petabytes of data in the cloud.
Why Marketing Tech Investments Will Change in 2015
The importance of marketing technology will only get bigger in 2015, based on an August 2014 study by Econsultancy in association with Teradata. The research noted that the demand for technology was growing thanks to marketers’ continuing prioritization of personalization and customer centricity.
NBA launches “Todos Arriba”
The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead. Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.
Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness [INSIGHT]
Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are being challenged to bring disciplined development and cross-functional harmonization to what is an ever more crowded, data-producing landscape.
Meet Generation Z [INSIGHT]
When you’re only 19 years old or younger, it can be easy to get overlooked. Marketers should not make that mistake. Generation Z is already the biggest generational group in the US, making up over a quarter of the population – yes, bigger than Millennials – and estimates put non-Caucasians at 46%. And of course, they are the most technologically savvy generation yet – thus the moniker, ‘digital natives’. Read on to discover how Gen Z is changing the world, and how your brand can be part of the revolution.
The Content Is Out, but Where’s the ROI?
What metrics are most common for evaluating content marketing success?
10% of Grandparents Live With a Grandchild [REPORT]
Of the 65 million grandparents in the United States in 2012, 7 million, or 10 percent, lived with at least one grandchild, according to Coresident Grandparents and Their Grandchildren: 2012, a new report released by the U.S. Census Bureau.
The Total Market approach definition would have made Cantinflas proud [INSIGHT]
By Pedro de Cordoba | Chief Strategy Officer – EVENTUS
It’s been bugging me for a while now. I just couldn’t let it go. When the brain trust of our Industry decided to unveil their collective definition of what a total market approach really means, I had to go back and re-read the press release on the ANA’s website more times than I care to admit. (AHAA Leads Marketing Coalition in Defining Total Market, September 2, 2014). I strained to understand it. Was it about a new way of doing things, or simply about the money?
Nielsen launches new measurement platform for Digital Content
Adobe and Nielsen announced a strategic alliance that is expected to deliver a cross-platform system for measuring online TV, video and other digital content across the Web and apps.
Digital Ad Revenues hit $23.1 Billion [REPORT]
Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.
Where Can Digital Video Ads Have Consumers’ Attention? Smartphones
Digital video advertisers that want to grab viewers’ attention, take note: The device on which a consumer views video ads matters far more than mood or location—or even the content genre.
Sabria named EVP at The Axis Agency
The Axis Agency announced the promotion of Wally Sabria to Executive Vice President of Digital and Social Media.
The Connected Shopper [Report]
The Connected Shopper si based on research conducted in 12 countries across 4 continents, attempts to understand the role that digital plays at every point along what we call the shopper’s Purchase Decision Journey, and to identify both drivers and barriers to purchase that brand marketers and retailers can affect in order to increase sale.
LatinWorks tapped for work on Montejo Beer
LatinWorks has been selected to create a campaign introducing Montejo, Anheuser-Busch’s first Mexican beer to the U.S. market.
MGSCOMM now Commonground/MGS wins 2014 PR News’ PR Agency Elite Award in the category of “Integrated Communications”
MGSCOMM won the 2014 PR News’ PR Agency Elite Award in the category of “Integrated Communications” for the agency’s work on behalf of the Hispanic Milk Protein campaign, The Breakfast Project’s El Super Desayuno.
Gil joins Richards/Lerma as Head of Brand Planning
Dallas-based agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.
The help. This week: Marcelo Páez, film director & producer.
By Gonzalo López Marti / LMMiami.com
In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.
