Kia’s David Schoonover says that YouTube has changed its tune this year, a move that could grow the platform’s advertiser roster and earn more television dollars. The national manager of CRM and digital marketing for Kia Motors America spoke with eMarketer’s Danielle Drolet about YouTube’s recent paradigm shift and the implications for marketers’ video ad campaigns.
The Broadcasting & Cable Hall of Fame named Emilio Azcarraga, President, CEO and Chairman, Grupo Televisa as one of twelve honorees to its class of 2014.
Mitsubishi Motors North America, Inc. (MMNA) launched a national advertising campaign aimed at U.S. Hispanics. The campaign, conceived by Grupo Gallegos, will target Hispanic consumers with advertising in TV, print and digital and will run through March 2015.
Ladies Week will be hosted by four of the network’s top female sports anchors: Adriana Monsalve, Carolina Guillen, Kary Correa and Carolina Padron. The shows will also feature the participation of ESPN’s Karin Ontiveros, Claudia Trejos and Nelly Simón.
Through education, public awareness and grants to organizations nationwide, Sports 4 Life seeks to effect sustainable improvement to the overall health and development of girls in these communities.
Rentrak has agreed to acquire the U.S. television measurement business of WPP’s Kantar business unit for $98 million in Rentrak common stock.
Continued convergence within and between the media and telecommunications industries, and the impact of emerging technologies are just two of the several factors that will lead to transformational changes in core business over the next few years, according to KPMG’s 2014 Media & Telecommunications Industry Outlook Survey.
Marketing tools are rapidly evolving and marketers are spending more money on technology than ever before.
Last week, many publications predicted that the “holy grail” of digital advertising would soon be within reach. The truth is, the pursuit of advertising’s holy grail is only just beginning.
Nearly all marketers increased their mobile ad budget in 2014—93% worldwide, according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite mastered this part yet.
Casanova Pendrill will be part of the organization and judging panel in the fourth edition of “La Noche de los Cortos” which will take place in Los Angeles, California starting November first.
Univision Communications Inc announced the launch of Premios Univision Deportes (Univision Sports Awards), a sports award show for U.S. Hispanics honoring top athletes and teams from the leagues and sports that Hispanics care about most.
The October report highlights the employment situation for U.S. Hispanics and offers practical advice to help organizations bolster the effectiveness of diversity and inclusion initiatives.
Casanova Pendrill (CP) announced the promotion of Alejandro Ortiz to Vice President, Creative Director. Mr. Ortiz manages all creative developed by the New York office. In addition, Jonathan Jauregui was promoted to associate Creative Director, reporting to Mr. Ortiz.
DirecToHispanic (DTH) announced that former Galavision and Univision.com President, Javier Saralegui, has joined DTH as a strategic advisor.
DishLATINO has secured Mexican actor and director Eugenio Derbez to star in its new multifaceted advertising creative, part of the brand’s overall “Me Conviene” campaign.
The campaign, entitled “Together,” includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Creative Alliance.
In 2010, eBay embarked on a journey to bring more women into its top ranks. It found that commitment, measurement, and culture outweigh a business case and HR policies.
An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that in just 2 years, shoppers using mobile devices to make purchases has increased by 10 percent (from 25 percent in 2012). Increased mobile purchasing by Hispanics (+11 percent YOY), Asian-Americans (+10 percent YOY), and the 15–34 and 35–49 age brackets (+10 percent and +12 percent YOY, respectively) were largely responsible for this increase.
Aflac announced that it launched its first original Spanish-language television commercial. The commercial, called “Heights,” will air nationally on major Spanish-language networks through late November.
