Using marketing analytics to drive superior growth [INSIGHT]
There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower. Yet while advanced analytics provide the ability to increase growth and marketing return on investment (MROI), organizations seem almost paralyzed by the choices on offer. As a result, business leaders tend to rely on just one planning and performance-management approach. They quickly find that even the most advanced single methodology has limits.
For the first time in nearly two decades, immigrants do not account for the majority of Hispanic workers in the United States. Meanwhile, most of the job gains made by Hispanics during the economic recovery from the Great Recession of 2007-09 have gone to U.S.-born workers, according to a new Pew Research Center analysis of government data.
Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.
JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? What can multinational marketers learn from this reimagined map, especially as they look to expand into new markets and strengthen their presence in others? And with which country does your personality most align?
Targeting older adults has been relegated to “niche” status. Niche markets are assumed to be smaller and extremely well defined. The Senior consumer market, comprised of more than 23 million seniors and another 81 million baby boomers, is more than 100 million strong. It is diverse, in terms of ethnicity and lifestage.
According to RBR, an LA Superior Court awarded more than $100K in attorneys’ fees to six former Univision Radio employees against Spanish-language radio personality Eduardo “Piolín” Sotelo for defending an extortion claim against the defendants and their attorneys at Taylor & Ring, an LA-based trial law firm. The award will be paid by Sotelo himself, rather than his attorneys.
The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion minutes of World Cup ads on YouTube, about four times more than Super Bowl ads this year.
Terra announces J BALVIN in the next “Terra Live Music in Studio” concert, presented by Sprint, featuring hit singles from his multi-platinum album “La Familia”.
Saatchi & Saatchi and Conill announced the appointment of Javier Campopiano as Chief Creative Officer, Latin America and Multicultural USA.
As content marketing has increasingly become a go-to tactic for many marketers, it’s important to understand the nuances of creating compelling content marketing for a particular audience. In the case of Millennials, expectations are high when it comes to content marketing. This study, presented by Yahoo, Tumblr, Razorfish and Digitas, provides you with a deep understanding of the Millennial mindset, and provides the strategic principles and creative tactics for developing content marketing for this demographic.
Live entertainment seekers—defined in a recent study as mobile phone users who plan to see a live performance within the next three months—are turning to their phones to help plan for such events.
Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).
Americans have the highest job satisfaction levels since the beginning of the Great Recession, according to a report released today by The Conference Board. The majority, however, continue to be unhappy at work.
By Gonzalo López Martí @LopezMartiMiami
Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more likely to have one TV set in the household that they sat down to watch together. With content now available on computers, tablets, and smartphones offers more options, how have their viewing habits changed?
78% of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to a new global survey by Accenture. However, a similar number of respondents (79 percent) believe their company will not be a fully operationalized digital business in the same amount of time.
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, the FIFA World Cup will boost global adspend by an estimated US$1.5bn this year. The event will deliver large television audiences and high interest in news media and sport websites, at a time of year when – in the northern hemisphere at least – people normally spend less time consuming media. We expect TV to benefit the most, but World Cup advertisers will spend more of their budgets on internet advertising, with advertisers more active on social media than during any previous sporting event.
In its latest study of global media owner advertising revenues, covering 73 individual countries, MAGNA GLOBAL forecasts that revenues will grow by +6.4% in 2014 to $516 billion. This is in line with our previous forecast (+6.5% published in December 2013) and represents a significant acceleration from 2013 (+4.2%). Globally, the advertising market is now a half-trillion market.
I don’t have much time, because the World Cup is on and my home country, The Netherlands, has gotten off to a pretty amazing start. But I also follow England, Belgium, Team USA, Brazil, Japan and Germany (the last one I want to see losing, just like any other Dutchman, only to probably see them win the whole tournament). OK, I will admit I watch the whole thing beginning to end.
Casanova Pendrill (CP) announced the addition of several new creatives to its department and the promotion of Rodrigo Lino to VP Creative Director.
