Pinta selected by FlipBoard for outreach to U.S. Hispanics
Flipboard has retained Pinta as its Hispanic agency of record. The selection of Pinta is part of its efforts to begin a dialogue with the Latin community.
Article placement: Top News
Gravity Media awarded Comcast’s Xfinity Multicultural Account
Comcast chose Gravity Media as its multicultural agency for its XFINITY brand, focusing on the Asian, Arabic and Brazilian U.S. markets as well as other targeted ethnic markets throughout the country.
Accents, hesitation put Hispanics at a disadvantage when questioned
Non-native English-speaking Hispanics may be viewed as lying more often when being questioned than native-speakers, according to a study by Florida International University psychologist Jacqueline R. Evans.
Millward Brown acquires EffectiveBrands
Millward Brown announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), a global marketing strategy consulting firm.
NYLON Espanol launches
NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.
República invites Nonprofits to Apply for its 3rd Annual ‘Repúblicares’ Pro Bono Initiative
República is now accepting submissions for the third annual edition of Repúblicares, the agency’s corporate social responsibility initiative, created to award pro bono services to a nonprofit organization within the U.S. and Puerto Rico.
Richards/Lerma launches The Social Cup
In a joint effort, Richards/Lerma and digital agency Digiworks introduce The Social Cup; a dynamic dashboard where users can see which country garnered the most mentions, the ultimate Dream Team, how many “friendly” messages the referees have received and more.
Orcí reveals new creative for 2015 Honda Fit
Orcí, Honda’s agency of record for the U.S. Hispanic market, announced the launch of its integrated advertising campaign #UnBuenFit (A Good Fit) for the all-new 2015 Honda Fit with TV spots starring comedian Felipe Esparza.
Training That Works: Delivering for Clients, Developing our People [INSIGHT]
In a fast changing world with high expectations and top performers; learning can’t be about sitting in a class room nodding off at PowerPoint presentations. It’s got to be actionable in the long term. It’s got to produce impactful outcomes for clients as well as your own business. And it’s got to be fun.
Lopez Negrete Communications launches new creative for Dodge Dart
Impress is a highly visible spot, currently airing during World Cup broadcasts in Los Angeles.Lopez Negrete Communications worked with Camilo Lara from the Instituto Mexicano del Sonido (Mexican Institute of Sound) on original music for the ad.
Hispanic Businesses Profit With Mobile Technology [REPORT]
A new report released, “Hispanic Business Growth and the Mobile Future” details how mobile connectivity is fueling the thriving and dynamic Hispanic small business community. The report points to mobile technology’s fundamental role in the management, productivity and growth of Hispanic-owned firms. Hispanic entrepreneurs own more than 3.2 million businesses that together contributed over $468 billion to the American economy last year.
What Jobs Hispanic Millennials Admire Most (and Least) [INSIGHT]
What professions do Hispanic Millennials really respect? And which hold little appeal for them? We’ve shown a lot in this blog about what Hispanic Millennials are doing for jobs, and what they would like to be doing in their own careers. Here, we’re going to take a step back and show how they feel about different types of work in general.
MasterCard Finds World Cup Sponsorship Isn’t So Priceless: It And Other Brands Misidentified As Official Sponsors
The World Cup is one of the best, real-time and global brand sponsorship opportunities, but it seems a brand doesn’t need to shell out hefty sponsorship fees to FIFA to get the benefit of it. More than a third of consumers identified MasterCard as a sponsor of the 2014 futbol games, even though MasterCard has not been an official sponsor since 2006.
Marginal Latino Presence Across U.S. Mainstream Media [REPORT]
The new study, The Latino Media Gap: The State of Latinos in U.S. Media, was released by Columbia University’s Center for the Study of Ethnicity and Race. The study was created in collaboration with the National Hispanic Foundation for the Arts (NHFA), the National Association of Latino Independent Producers (NALIP) and the National Latino Arts, Education and Media Institute (NLAEMI).
Chindia vs LatAm
By Gonzalo López Martí@LopezMartiMiami
Amazon came out with a cell-phone.
The Amazon Fire.
Who’s next?
Wanna know who’s next?
Can you handle the truth?
The Bilingual Brain [INSIGHT & REPORT]
Hispanics and Millennials are two of the fastest growing and increasingly important consumer groups in the U.S. So it’s no surprise that marketers are eager to understand how to connect with these populations. But to engage with those who fall in both groups, Hispanic Millennials, it is imperative to understand the impact of language in order to optimize messaging for this demographic that increasingly identifies as bilingual.
U.S. Advertising Expenditures Increased 5.7 % in Q1 2014
Total advertising expenditures increased 5.7 percent in the first quarter of 2014 to $34.9 billion, according to data released by Kantar Media.
Conducting Hispanic Research via the Web [INSIGHT]
A number of research studies – from Pew and others – have confirmed that the incidence of use and frequency of use of the Web among U.S. Latinos rivals – and sometimes even surpasses – the levels of other Americans. Yet survey research data collection via the Web continues to pose challenges when the target is Hispanics. Especially if the survey target includes Spanish-dominant and/or less-acculturated Hispanics, building adequate samples has historically been problematic. By Peter Roslow – President, Roslow Research Group / Adjunct Asst. Professor, Hofstra University
Is Univision Communications Inc. worth $20 Billion?
Over the last couple of weeks, we have received calls from industry professionals and media trade outlets alike asking us if Univision Communications Inc. is worth the $20 Billion price tag. By Gene Bryan / CEO – HIspanicAd.com
Social Media doesn’t affect Most Users’ Purchase Decisions [INSIGHT]
A clear majority (62%) of American consumers who use social media says it has “no influence at all” on their purchase decisions, according to a new poll of over 18,000 U.S. adults conducted by Gallup. That compares to 30% who said it has “some influence,” and just 5% who said it has a “great deal of influence.”
