Article placement: Top News

U.S. Mobile App Report [INSIGHT & REPORT]

comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.

Hispanic Millennials and Healthcare [REPORT]

The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare).

Univision launches “Semana de la Salud”

Univision Communications Inc. announced its second annual “Semana de la Salud” (Health Week), a weeklong multiplatform event under the health umbrella of the Company’s Univision Contigo empowerment initiative.

Vallejo named SVP of Ad Sales at Fox Hispanic Media

Fox Hispanic Media (FHM) executive Juan Vallejo has been promoted to Senior Vice President of Advertising Sales, effective immediately.  Vallejo has risen through the ranks at FHM, originally joining the team as an Account Executive and most recently having served as Vice President – a position he held since 2011.  

If You Are Against This, You Are Probably One Of The People Killing Advertising

I have a very simple proposal: Let’s rate the impression.

Wait, I know what you’re about to say. “But impressions are rated now, thanks to the MRC ratings that were announced earlier this year!” Okay, those were baby steps. But they aren’t really “ratings.” It was a great start and I appreciate it, but we still aren’t assessing our “impressions” nearly enough.

CMOs Should Be Responsible For Revenue, Too

The most effective, and valuable CMOs of the future will also be responsible for revenue, including direct sales and channel sales. I challenge any CMO in the industry to defy that prediction.

Goodby Silverstein & Partners and Grupo Gallegos help got milk?

The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign  highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk.

Your Next Big Opportunity: The U.S. Hispanic Market the rundown

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing? To see what’s working (and what’s not), Vice President of Americas Marketing at Google, Lisa Gevelber, looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons she learned.

2014 State of the Internet of Things

Consumer adoption of network connected technology is on the rise, with 69 percent of consumers planning to buy an in-home device in the next five years, according to the 2014 State of the Internet of Things Study. By the end of next year, a total of about 13 percent of consumers will own an in-home IoT device such as a thermostat or in-home security camera. Currently, only about 4 percent of those surveyed own such a device.

August 22, 2014 – “TIPPING POINT” for U.S. Population

Population experts will join EthniFacts’ Guy Garcia and NPR’s Maria Hinojosa to mark the date of the “Multicultural Tipping Point,” when the United States will officially become a nation comprised of primarily interethnic individuals, on Friday, August 22 at 10 – 11 a.m. at Father Duffy Plaza in Times Square, between 46th and 47th Streets.  The EthniFacts CulturEdge Countdown Clock will appear on the Clear Channel digital billboard to the west of Father Duffy Square during the press conference.

Dept. of Ed. projects public schools will be ‘majority-minority’ this fall

A milestone is expected to be reached this fall when minorities outnumber whites among the nation’s public school students for the first time, U.S. Department of Education projections show. This is due largely to fast growth in the number of Hispanic and Asian school-age children born in the U.S., according to a Pew Research Center analysis of Census Bureau data.

Skip to content