Anheuser-Busch introduces Montejo
The launch of Montejo marks the first import from Mexico to the United States by Anheuser-Busch.
Article placement: Top News
The Mobile Marketing Playbook to Drive Global Marketing Efforts [REPORT]
The Mobile Marketing Association (MMA) in partnership with adidas announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
Measuring Mobile Engagement To Create Performance Metrics For Terrestrial Radio
When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.
If You’re Map-Happy and You Know It Tap Your Screen
US and global consumers spend a large amount of time with digital maps, but marketers have precious few opportunities to advertise to them in the current digital ecosystem.
Maximize Online Advertising ROI – – FREE WEBINAR
Reaching a narrow audience online is no easy feat. With a tight budget and an even tighter intended audience, the United States Marine Corps (USMC) needed to maximize digital campaign efficiency and make the most of every dollar spent.
This isn’t your father’s pop up ad: Social media brands engage to the tune of $11 billion in ad spend by 2017
When it comes to social networking landscape, advertising is merely one piece of the social media puzzle, but it’s a big one.
Entravision Communications Corporation announces EVP Promotions
Entravision Communications Corporation announced the promotions of two executives to the position of Executive Vice President, effective immediately.
Unleashing The Mobile Shopper
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make the environment ultra-shoppable?
Millennial Parents: Everything Old Is New Again [INSIGHT]
Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.
Connecters Vs. Influencers [INSIGHT]
What’s the difference between a social connecter and a social influencer?
AIRE Radio Networks to launch the radio show “Por el Placer de Vivir con Cesar Lozano”
AIRE Radio Networks announced an agreement to syndicate the radio show “Por el Placer de Vivir con Cesar Lozano” (The Joy of Living with Cesar Lozano) commencing on August 11th.
MundoFox premieres ‘Familia en Venta’
MundoFox announced the premiere of ‘Familia en Venta,’ an original television comedy series starring Roselyn Sanchez and Carlos Espejel.
Why Big Marketing Data Does Not Help Marketing
One thing is clear: My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: “As the amount of marketing data increases, the marketer’s understanding of all available data decreases at an equal rate.”
Film Diversity Stays Stable [REPORT]
The Media, Diversity, & Social Change Initiative at USC Annenberg released a study demonstrating that diversity on screen falls far below that of the U.S. population. The study found that individuals from underrepresented racial and ethnic groups comprise just over a quarter (26%) of all speaking characters.
What’s In Store for Stores? [REPORT]
Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come. Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.
Understanding The ‘Bi-llenial’: Spanglish Spots Not The Solution [INSIGHT]
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money. By Adam R Jacobson
Latinos still feeling effects of recession [INSIGHT & REPORT]
A poll released today by the National Council of La Raza and Latino Decisions uncovers that Latino voters are still facing considerable economic challenges. By Matt Barreto / Latino Decisions
The Basics of Programmatic Ad Buying [INSIGHT]
Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.
How Consumers Search for Products on Desktop, Tablet and on Smartphones
Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.
Strong Demand for NextRadio
Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.
