This month’s MarketPulse is exploring how Hispanics choose to communicate and engage. If you consider the facts, outlined in the graphic below, you’ll see that not only are Hispanics more likely to own smartphones instead of landlines, but they’re more likely to browse and stream on their phones as well. These numbers represent a new generation of the U.S. Hispanic market, who embrace technology and use it frequently.
Colin Helms, senior vice president of connected content at MTV Networks, says that while mobile video viewing of the network’s programming continues to grow, tablet users are more engaged, with streams per user 80% higher compared with smartphone viewers. Helms spoke with eMarketer’s Rimma Kats about how viewers of MTV’s programming are consuming video content across a variety of platforms and device
Eight major breakfast brands received top honors when the 2014 Wellness Brand Awards were announced today at the Hispanic Retail 360 Summit in San Antonio hosted by Stagnito. The winners were chosen from among 240 CPG brands competing for a “share of stomach” in various breakfast sub-categories.
In the United States, it is not beyond the realm of possibility that futbol will be the new football in a couple dozen years. Maybe just a dozen. Or fewer. Maybe next week. After all, we are talking about a sport that leads the popularity list among Hispanic and immigrant populations of all stripes; and it is also becoming the sport of the next generation, thanks to organized youth soccer, and because it is cheaper to play, and less hazardous, generally.
Telemundo announced the much anticipated list of finalists for the third annual Premios Tu Mundo (Your World Awards).
Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there are a lot of them) vs. the amount of Hispanic representation in movies (there isn’t). by Stephen Palacios / Added Value
If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities so challenged in the marketplace? The answer is surprisingly simple, as was recently stated very clearly by a colleague of mine, Jeff Frantz. Mobile is a “meta-channel,” as he puts it — exactly the right phrase and one I sincerely wish I had thought of first.
If it says “mom,” is it a turnoff? Have we gotten to the point where marketing to “mom” works against us? Does “moms love this!” fall on deaf ears? Have we saturated the market with mom messages to the point moms no longer hear them? Are we too myopic in our focus on mothers?
mun2 kicks off the highly anticipated 2014/2015 season of the Barclays Premier League with three exciting matches
Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand?
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.
Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society
Telemundo San Antonio announced that Audrey Savage has been named Vice President of Sales. Savage and she will be responsible for developing and implementing all local, national and digital sales strategies for Telemundo San Antonio.
The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.
Puerto Ricans have left the financially troubled island for the U.S. mainland this decade in their largest numbers since the Great Migration after World War II, citing job-related reasons above all others.
Hispanic investors have a strong appetite for financial education and more sophisticated investment knowledge, according to a recent Wells Fargo survey.
Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.
Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to.
Much has been made of the NYT op-ed by Pamela Druckerman entitled ‘Miami grows up. A little.’ The author’s perspective is that of a tourist masquerading as a 3rd generation Miamian. After reading her piece, I am going to accept as a compliment what she clearly meant as an insult. Yes, as far as cities go Miami is a millennial. By Saif Ishoof
There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70 percent in the U.S. And the ramp-up has happened almost overnight, as the average American now spends seven more hours each month with their phones than they did in 2013.
