Hispanics and Millennials are two of the fastest growing and increasingly important consumer groups in the U.S. So it’s no surprise that marketers are eager to understand how to connect with these populations. But to engage with those who fall in both groups, Hispanic Millennials, it is imperative to understand the impact of language in order to optimize messaging for this demographic that increasingly identifies as bilingual.
Total advertising expenditures increased 5.7 percent in the first quarter of 2014 to $34.9 billion, according to data released by Kantar Media.
A number of research studies – from Pew and others – have confirmed that the incidence of use and frequency of use of the Web among U.S. Latinos rivals – and sometimes even surpasses – the levels of other Americans. Yet survey research data collection via the Web continues to pose challenges when the target is Hispanics. Especially if the survey target includes Spanish-dominant and/or less-acculturated Hispanics, building adequate samples has historically been problematic. By Peter Roslow – President, Roslow Research Group / Adjunct Asst. Professor, Hofstra University
Over the last couple of weeks, we have received calls from industry professionals and media trade outlets alike asking us if Univision Communications Inc. is worth the $20 Billion price tag. By Gene Bryan / CEO – HIspanicAd.com
A clear majority (62%) of American consumers who use social media says it has “no influence at all” on their purchase decisions, according to a new poll of over 18,000 U.S. adults conducted by Gallup. That compares to 30% who said it has “some influence,” and just 5% who said it has a “great deal of influence.”
Week two of the global FIFA World Cup party. So far the event is delivering great entertainment, except when you are Brazil. Brazil’s team is struggling to live up to its unrealistic lofty fan expectations, and there are still daily protests in Brazil against the enormous expense at which this festival comes. The Brazilians love football, but hate FIFA and their own government.
LATCOM announced that they have named Arthur Rockwell as Executive Vice President, US effective June 30, 2014
The study exposes the changes in both marketing and PR professionals’ worlds. In PR, it reveals a move towards digital and social media. In marketing, a struggle to grasp digital media technologies emerging in their space. Along with these notable shifts, it also shines light onto common myths upheld within the industries.
The Big Data (Internet) of Things movement can help clarify the measurement to help everyone make money and build programmatic for brand building and buying. Measurement needs to keep up with the needs of the cross-platform world, and programmatic needs to advance with big data beyond bidding based on price, publisher-perceived quality and viewablity.
There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower. Yet while advanced analytics provide the ability to increase growth and marketing return on investment (MROI), organizations seem almost paralyzed by the choices on offer. As a result, business leaders tend to rely on just one planning and performance-management approach. They quickly find that even the most advanced single methodology has limits.
For the first time in nearly two decades, immigrants do not account for the majority of Hispanic workers in the United States. Meanwhile, most of the job gains made by Hispanics during the economic recovery from the Great Recession of 2007-09 have gone to U.S.-born workers, according to a new Pew Research Center analysis of government data.
Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.
JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? What can multinational marketers learn from this reimagined map, especially as they look to expand into new markets and strengthen their presence in others? And with which country does your personality most align?
Targeting older adults has been relegated to “niche” status. Niche markets are assumed to be smaller and extremely well defined. The Senior consumer market, comprised of more than 23 million seniors and another 81 million baby boomers, is more than 100 million strong. It is diverse, in terms of ethnicity and lifestage.
According to RBR, an LA Superior Court awarded more than $100K in attorneys’ fees to six former Univision Radio employees against Spanish-language radio personality Eduardo “Piolín” Sotelo for defending an extortion claim against the defendants and their attorneys at Taylor & Ring, an LA-based trial law firm. The award will be paid by Sotelo himself, rather than his attorneys.
The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion minutes of World Cup ads on YouTube, about four times more than Super Bowl ads this year.
Terra announces J BALVIN in the next “Terra Live Music in Studio” concert, presented by Sprint, featuring hit singles from his multi-platinum album “La Familia”.
Saatchi & Saatchi and Conill announced the appointment of Javier Campopiano as Chief Creative Officer, Latin America and Multicultural USA.
As content marketing has increasingly become a go-to tactic for many marketers, it’s important to understand the nuances of creating compelling content marketing for a particular audience. In the case of Millennials, expectations are high when it comes to content marketing. This study, presented by Yahoo, Tumblr, Razorfish and Digitas, provides you with a deep understanding of the Millennial mindset, and provides the strategic principles and creative tactics for developing content marketing for this demographic.
Live entertainment seekers—defined in a recent study as mobile phone users who plan to see a live performance within the next three months—are turning to their phones to help plan for such events.
