Hispanics are the fastest growing population in the United States. With ever increasing purchasing power and economic influence, Hispanics have grabbed marketers’ attention. Brands are shifting into a “total market” strategy, recognizing Hispanics’ integral role in brand strategy and marketing communication planning.
As their job functions continue to require them to interact more, the majority of CMOs and CFOs have realized that getting along with one another is important, at least according to March 2014 polling conducted by Market Measurement for Active International, which found that more than three-quarters of US CMOs and CFOs felt the importance level of aligning together on major company decisions was high or extremely high.
Many of our recent blog posts have shown that Hispanic young adults are working toward getting to where they want to be in their careers-but they’re not there yet. They’re living in a world of economic turmoil that they hadn’t really bargained for. To guard against this uncertainty, many are living with their parents well into adulthood or moving in with romantic partners. (When it comes to marriage, however, they’re in no rush.)
UniWorld Group announced its rebranding. This transition includes a name change — from UniWorld Group to UWG — a website overhaul and the introduction of Culture Labs, an initiative to deeply understand evolving cultural trends that will keep UWG in the forefront of the ever-changing cultural landscape. The rebrand comes on the second anniversary of the leadership of new Chairman and CEO, Monique L. Nelson, who has transformed UWG into an “insight-driven, storytelling agency” for its clients.
Rosemary Kimani joins Sensis as strategic planning director. Kimani brings experience uncovering insights using innovative tools to build strong brand relationships. She will lead the agency’s Strategy and Social Media practices.
Círculo Creativo is pleased to announce the winners for this year’s Young Creatives Contest and Not So Young Creatives Contest. The brief entailed ideating a TV or Cyber piece for La Cocina VA, a non-profit organization that generates job opportunities for the unemployed through job training in the hospitality and food service industries. The judges panel this year was, as always, comprised of a panel of creatives from outside the U.S. Hispanic market.
New wellness and prevention benefits under the Affordable Care Act (ACA) are offering insurers and hospitals a prime opportunity to engage newly enrolled Hispanic and multicultural consumers into their health care circle. ACA made obesity screening and counseling one of several “preventative services benefit,” which can be utilized as a potential entry point to bring these groups onboard and bond them in a relevant way with insurers and hospital brands. By Santiago Solutions Group
MarketPulse is new idea from Geoscape and its purpose is to keep you informed with key data points regarding the New Mainstream of American consumers. We will be publishing MarketPulse on a monthly basis with key facts around a different theme each month. We’ll explore themes that range from home ownership, spending patterns, media usage, business growth, education, sports and entertainment. We’ll bring you salient facts that illustrate the power of the New Mainstream consumer market and open your eyes to potential opportunities across multiple industries.
By Gonzalo López Martí @LopezMartiMiami
Dear Mr. Marcelo Claure.
You are a long-time Miami resident.
An accomplished entrepreneur.
It’d be fair to say you are the most successful Hispanic businessman living in the US today.
You amassed one bulky personal fortune and built a global corporate juggernaut from scratch.
Not in real estate like all those big shots driving flashy, second-hand Maseratis around town: you made your money in the highly competitive field of mobile telecommunications.
You employ hundreds of people locally and thousands more across the world.
This community owes you a lot.
You are an example for this town and for Latinos all over the planet.
Question: what’s your exact share & role in the bid to start an MLS franchise in Miami?
The ANA (Association of National Advertisers) s now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising campaigns.
Where US immigrants come from, state by state today and a century agoWith more than 40 million immigrants, the United States is the top destination in the world for those moving from one country to another. Mexico, which shares a nearly 2,000-mile border with the U.S., is the source of the largest wave of immigration in history from a single country to the United States.
Not surprisingly, advertisers believe the integration of campaigns across multiple screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Our analysis of 45 campaigns measured by Nielsen Cross-Platform Campaign Ratings found that the vast majority of advertisers’ “integrated” TV and online campaigns did not achieve better results than if the TV and online advertising had been planned separately.
This year the drama of the World Cup is expected to dominate 60% of the Twitter conversation for a month, making it the most connected World Cup yet. So, how can brands make sure they’re heard through the social media noise during the tournament and beyond?
From family feuds to office backstabbings to actual stabbings in the back, American viewers love to watch the drama unfold on their TVs. According to Nielsen’s latest Advertising and Audiences report, there are more dramas on primetime TV this season than any other genre—accounting for 37 percent of all programming across broadcast and cable. Meanwhile, the sports genre was a close second, making up nearly a third (31%) of all primetime programming.
ImpreMedia announced that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc.
República announced that it won a 2014 Appy Award in the best Mapping/Navigation category for the Miami Trolley app.
ESPN Deportes will provide 24/7 multiplatform Spanish-language news and information coverage of the 2014 FIFA World Cup from Brazil June 12 – July 13 available across television, radio, online and mobile.
Uniting all its media platforms and properties around the global sporting event that generates the most intense passion in Hispanic fans –the FIFA World Cup–, Univision Communications Inc. (UCI) is poised to provide millions of soccer lovers with unparalleled access to the highly awaited tournament this summer through its sports division, Univision Deportes. The FIFA World Cup Brazil 2014™ takes place between June 12 and July 13, 2014.
Telemundo announced it will premiere “Miss Latina Universo,” the first-ever reality show in television history to send its winner to the world’s most prestigious beauty pageant, Miss Universe®, on Sunday, June 15 at 8PM/7C.
Hispanic On Demand, a U.S. Hispanic digital media company, has launched a unique cutting-edge online advertising multiplatform designed to provide optimized planning, purchasing, management and targeting for U.S. Hispanic digital ad campaigns.
