Last year I wrote about the Brooklyn Nets and the master class in branding they put on display in their new arena. But if you want to be truly schooled on how to manage a brand, visit Disneyland and see how longtime professionals do it.
Starting this year, Nielsen will increase the sample size in 15 Local People Meter markets. Five previously announced markets – Dallas, Washington, D.C., Houston, Miami, and Denver – will see an increase of 200 homes this year. The two largest markets, New York and Los Angeles, will have their sample sizes increased by 300 homes next year. In addition, the following eight markets will each have their sample size increased by 200 homes in 2015: Charlotte, St. Louis, Chicago, Philadelphia, San Francisco, Boston, Atlanta, and Phoenix. These sample increases represent on average a +30% increase in sample size.
The Mirren-RSW/US 2014 New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business.
Seventy percent of media professionals are interested in learning more about cross-device advertising, according to a research study released by Conversant, the leader in personalized digital marketing. The study, which was conducted by independent research company Bovitz, Inc., solicited insight into the planning and buying processes for digital media.
From all that’s been written about the importance of radio creative lately, it’s clear that many recognize that poor creative continues to suck the ROI out of radio advertising. What’s not as readily apparent is that poor creative negatively impacts radio’s performance in econometric/Media Mix Modeling modeling, which so often plays a critical role in media selection.
Millennial Media released Cross-Screen Consumer Behavior Decoded, a report that explores how demographics, content, and time of day influence cross-screen consumer behavior. The acceleration of multiple device ownership with faster network access around the globe has fueled the ability to reach consumers as they move from screen to screen.
Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal.
More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging New Health Economy focused on delivering consumer-centered care, according to “Hispanics: A growing force in the New Health Economy” a new report from PwC’s Health Research Institute (HRI).
The South and West dominated the list of fastest-growing municipalities between 2012 and 2013, claiming all of the top 15, seven of which were in Texas. Frisco and McKinney (near Dallas), Odessa (in West Texas) and Pearland (near Houston) were the other Texas cities on the list.
Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer. A key driver behind the projected increases is the heavy use of video and rich media ads, the two fastest-growing ad formats, by marketers of news media, movies, TV shows, games and music.
Social TV has turned watching TV into an interactive experience—an experience that connects viewers in the moment with friends, content creators, stars, and likeminded—or not so likeminded—fans.
Top 15 states with highest percentage of immigrants, California, New Mexico, New York. A sharp rise in the number of immigrants living in the U.S. in recent decades serves as a backdrop for the debate in Congress over the nation’s immigration policies. In 1990, the U.S. had 19.8 million immigrants. That number rose to a record 40.7 million immigrants in 2012, among them 11.7 million unauthorized immigrants.
The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014.
MARCA Miami announced that Henry Gomez has been hired as its Senior Director of Strategic Planning.
AHAA: The Voice of Hispanic Marketing announced its Annual “Thinking Under the Influence” Conference will return to the Eden Roc Renaissance Hotel in Miami on April 25 to 27, 2015. With its high-level speakers and breaking new research, AHAA will continue its dialogue on the extraordinary evolution of the American landscape and the power of multicultural apparent not only in the marketing industry-at large but also across consumer trends, purchasing behavior, pop culture and entertainment.
Univision and Eventus announced the dates and lineup of the artists who will headline the 2014 “Premios Juventud” VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest Latin music stars, including past and present “Premios Juventud” nominees and winners.
Cristy Verdeja Zaldívar has been promoted to Account Manager at the Miami headquarters of Pinta. She previously worked as a Senior Account Executive coordinating a variety of public relations and marketing campaigns for clients including T-Mobile, Nat Geo Mundo and Terra.
Consumers are increasingly “going mobile,” but U.S.-based Hispanics in particular have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of mobile device activities, according to a new PwC US report titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.”
Digital has become a key driver of business decisions across industries, with a significant number of those choices falling under the marketing function. Digital and its possibilities continue to impact the role of the CMO, but is there a danger that by placing so much emphasis on analytical skills, marketing leaders may be overlooking other vital skills? What skills will the CMO of the not-so-distant future need to be successful? To help answer these questions, Spencer Stuart surveyed more than 160 senior marketing leaders in advance of our annual CMO Summit, spanning the consumer, financial services, technology, life sciences, industrial, media and advertising, and nonprofit sectors. By Arthur S. Brown, Grant Duncan, Thomas Seclow, Greg Welch
America’s milk companies launch Milk Life campaign in Spanish, the new multi-million dollar, cross-platform campaign designed to reinforce how milk’s many nutritional benefits – including high-quality protein – can help power the everyday potential of Latino families.
