Consumer viewing of TV programming and movies over the Internet is growing, according to a new survey released today by Accenture. The demand for more devices and more online content, as well as consumers’ willingness to pay for better access to content, is reshaping the media and entertainment landscape.
The report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.
As Millennials gain buying power, earning their trust will be crucial for brands. To better understand Millennials and what makes them tick, SDL conducted a study in February 2014 with a 300-person sample from its North American Millennial community. The survey revealed insights that have important implications for tomorrow’s marketers.
Imagine being tapped to oversee an extreme makeover of a long-standing, cultural institution. Imagine having one chance to get it right, with no do-overs and extremely high stakes. Imagine having all eyes in the country’s largest city watching your every move ever so closely. And imagine having to accomplish all this in record time, with vocal skeptics saying “you can’t get it done.” This is precisely what was asked of the new Board of Directors for the National Puerto Rican Day Parade when we were tapped to serve and transform the Parade into the iconic celebration of culture, achievement and pride it was originally intended to be. We have made significant progress during our brief time on the job, and we look forward to hosting a wonderful Parade on June 8. It will be done. by Louis Maldonado
NUVOtv parent company SiTV Media, Inc. and The Madison Square Garden Company have reached an agreement for SiTV Media to acquire the Fuse network from MSG. This was jointly announced today by Michael Schwimmer, CEO of SiTV Media and its NUVOtv network, and Tad Smith, President and CEO of The Madison Square Garden Company.
While most kids aren’t big spenders, music, books, home entertainment, and video games geared for today’s youngest consumers generate big sales every year. But kids present opportunities beyond youth-specific entertainment. Children can become a strong secondary audience for adult entertainment with the right marketing and can build a loyal fan base as they—and their spending—grow. Across the industry, the importance of this consumer segment is evident.
America’s seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen, according to newly released data from the Pew Research Center. In this report, we take advantage of a particularly large survey to conduct a unique exploration not only of technology use between Americans ages 65 or older and the rest of the population, but within the senior population as well.
Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending.
In the second season of this original series, Nat Geo Mundo continues the journey alongside Dr. Georgina Márquez, Dr. Carlos López and Dr. Giselle Concepción encountering the challenges faced when caring for dogs, cats, horses, snakes and even a peacock in Doctor Vet Los Angeles.
Manuel Rosales, former Senior Account Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami. In his new role as an Account Executive, Rosales will report to WPLG Local Sales Manager Belinda E. Tuckerman.
The Partnership for a New American Economy and the Latino Donor Collaborative released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.
The National Puerto Rican Day Parade unveils a fresh, new logo, with the aim of visually capturing the meaning and spirit of this one-of-a-kind, cultural
celebration.
By Gonzalo López Martí @LopezMartiMiami
A few years back I created a little ad campaign for a local Miami hospital.
Mercy Hospital to be precise.
The beloved Catholic institution in Coconut Grove.
Entravision Communications Corporation announced the launch of Todobebé across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.
HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.
Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released the results of a national survey on blogger trends among Latinos. The findings identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers.
In last week’s blog post, we looked at Hispanic Adult Millennials’ ideal work schedules and saw that many – especially those who are 19 to 29 – aren’t working as much as they’d like. Many are in part-time jobs they’re unhappy with. So if they’re dissatisfied with their current situations, what would satisfy them if they could do whatever they wanted?
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters. A survey conducted by Mooslyvania, an independent digital advertising agency, refutes the most common myths associated with this generation and unveils a treasure trove of data on what really motivates them in how they think, shop, buy and continue purchasing their favorite brands.
Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward true culture of the agency that we all work within.
Once considered a tactic purely for social media, real-time marketing (RTM) is now part of many marketing tactics—and its definition has shifted as a result.
