Inclusive marketing isn’t just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences, they risk more than lost market share. Brands lose trust, relevance, and relationships. But when inclusion is rooted in strategy rather than performative gestures, it becomes a powerful business driver for … Read more
Pause for a moment and think how you consume media in your typical day. You might start with listening to the radio or a podcast during your commute or check news alerts on a mobile app, scroll through social feeds, stream music while working, catch up on your favourite show on TV in the evening, … Read more
By Richard Alvarez – Marketing Leader & Brand Evangelist | Brand-builder & Storytelling expert | New Business Developer | Change Agent | In nearly every marketing meeting, we discuss features: faster, smarter, cleaner, and cheaper. But here’s the truth: People don’t buy products for what they are. They buy them for what they enable. … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Daniel G Milan ”We Are Pasta Makers” CLICK HERE to read.
Americans are in the midst of ongoing discussion and debate about which health issues are most pressing and who should play a role in addressing them. According to a new Pew Research Center survey, a solid majority of U.S. adults (69%) say health insurance companies have too much influence on public debates about health policy. … Read more
The promise of AI is extensive in advertising. Clients expect more, better, quicker, cheaper. Agencies are exploring and creating tools to help deliver on that promise while working to create new compensation models that protect their ingenuity and financial security. There is a risk to marketers and their agencies that is not being discussed: the … Read more
By Richard Alvarez – Marketing Leader & Brand Evangelist | Brand-builder & Storytelling expert | New Business Developer | Change Agent | In today’s data-obsessed marketing environment, we often hear about metrics, funnel conversion rates, and performance optimization. But amidst all this, one fundamental truth remains: brands that grow are brands that connect. Why Storytelling … Read more
7:00 a.m. Before your caffeine hits, you’ve seen dozens of logos, five influencer shoutouts, and more ads than your brain can process. Most blur into the scroll. Few make you stop. Almost none make you act. We are marketers in a high-stakes attention economy, competing in oversaturated categories where brands blur together. To read more, … Read more
By Daisy Cabrera In today’s multicultural world, companies can’t ignore “cultural competence” — the ability to understand the intricacies, honor the differences, and work effectively with people from diverse backgrounds. Cultural competence goes further than checking a box and incorporating DEI practices. It requires a genuine connection and conversation with the customers and communities that … Read more
People make assumptions. While that may seem like a common character flaw, it can have serious implications on brand perception. When marketers rely on outdated stereotypes and beliefs about the American public, they are ignoring the complex reality in which consumers live. Today’s consumer is far more nuanced than the binary labels imposed upon them, … Read more
A new study has identified the states with the most top-rated shopping malls in America. The research, conducted by Digital Directory Express, analyzed data on the top 400 shopping malls across the U.S., evaluating both the number of high-ranking malls per state and individual mall ratings based on consumer reviews. Florida’s findings Florida hosts 33 premier shopping destinations, … Read more
They came from different backgrounds but had one thing in common: they’d never experienced a true Argentine asado. So we took them to a countryside retreat in Argentina, with premium Argentine beef at the center, filmed it reality-style, and created content to promote our beef around the world at fairs and beyond. Cliente: Argentine Beef … Read more
More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising NEW YORK, July 16, 2025 – Cadent, the predictive advertising company, today announced findings from its new study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings revealed that while doctors and healthcare … Read more
Caracol Mix joins the CANELA.TV AVOD platform and expands its presence in the United States and Latin America. Caracol Televisión’s FAST channel expands its coverage and strengthens its international positioning. Caracol Mix, the first FAST channel from Caracol Televisión, announces its arrival on the CANELA.TV AVOD platform, representing a strategic step towards reaching the Hispanic … Read more
By Roberto Orci We’ve all heard the old adage: Keep marketing during a downturn, and you’ll reap the rewards when the market rebounds. Here’s proof that it’s still true—even in today’s challenging spirits industry. Since the pandemic boom of 2020, wine and spirits sales have been steadily declining. The trend shows no signs of slowing. … Read more
In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during … Read more
By Mari Docter As technology evolves and AI continues to move at the speed of light, major advertising holding companies are acquiring AI firms and developing proprietary platforms at a rapid pace. Data-driven insights, campaign automation, and predictive targeting are being turbocharged by these acquisitions. In this way, holding companies are beginning to look and … Read more
Advertising is the industry that won’t sit still. Over the past three decades, the industry has morphed again and again. Brands once reached people primarily through mass media like TV, print, and radio, gaining precious few consumer insights. The internet changed all that with targeted and interactive campaigns online. More recently, retail media networks (RMNs) helped … Read more
The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of a medium-sized pet food brand, knows well that she needs to translate her business’s ambition into focused brand objectives for her marketing team. The reflex reaction for most marketers would be to offer sales promotions. … Read more
With less than one year to go before the tournament, official North American whisky supporter of the FIFA World Cup 2026™ Buchanan’s Blended Scotch Whisky has teamed up with legendary fútbol commentator, Andrés Cantor, inviting fans to celebrate fútbol culture with the launch of the Buchamión—a music-fueled mobile celebration powered by rhythm, pride, and community – disrupting the streets with a … Read more
