Advertising and Audiences: Making Ad Dollars Make Sense
Americans spend more than one-fifth of their time watching traditional TV—and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to Nielsen’s annual Advertising and Audiences report. In the past five-year period, despite network television’s climb, cable leads with 15 minutes and 38 seconds of commercial time during each hour on average in 2013, compared to network TV’s 14 minutes and 15 seconds.
Measuring America: Our Changing Economy – This infographic presents selected findings from the 2012 Economic Census Advance Report, which include the large employment growth in the Health Care and Social Assistance sector that has occurred between 1997 and 2012. The Advance Report is the first in a series of 2012 Economic Census reports which will be released over the next 2 years.
As the economic resurgence of many states over the past year, has been largely through middle-skilled* jobs, Multicultural (MC) Millennials may now be getting their turn
According to an April 2014 study from TrackMaven, bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed out between Monday and Friday.
Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.
Beyond messaging, how do segments vary in their usage of communication channels and devices? Does channel access vary across age or income “segments”? With respect to health care insurance, do concerns over the exchange of personal information affect communication channel preferences?
Univision Communications Inc. and T-Mobile US, Inc. are joining forces to launch Univision Mobile, a wireless service created specifically for Hispanic Americans.
LATV Networks announced that last week it held its 2014 Upfront presentation at Penthouse 45 in New York City, where representatives from numerous and notable advertising partners and agencies were given the opportunity to preview the 2014-2015 programming and marketing plans for LATV Network and its subsidiary American Latino Syndication.
In addition to ongoing primetime favorites like “100 Latinos Dijeron” featuring host Marco Antonio Regil and a newly rebranded national news platform, “Noticias MundoFox con Rolando Nichols”, upfront attendees learned about the vision for MundoFox, and enjoyed a sneak peek of the upcoming primetime series set to air during broadcast year 2015
ESPN Deportes put major focus on live sports events beyond the World Cup during its Upfront presentation, which took place this morning in New York City. Over the next year, the Spanish-language sports brand will present the most comprehensive offering of live sports available on all U.S. Spanish-language media, including the 2015 Pan American Games, Euro Qualifiers and American sports. During the presentation, the brand also reinforced ESPN’s total market approach to highlight the company’s reach and content options available to better serve Hispanic sports fans and advertisers across both languages, further supported by ESPN Deportes’ multimedia positioning in the marketplace.
Jackie Hernandez was promoted to the newly created position of chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.
Discovery U.S. Hispanic unveiled its networks’ 2014-2015 Upfront slate. Based on results from its audience research study, Discovery en Español is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will offer new shows addressing the things that matter most to Latinas, from parenting to health, cooking and beauty.
Univision Communications Inc. (UCI) hosted its annual Upfront presentation in New York to unveil its 2014-15 programming line-up and showed marketers that UCI can provide them a powerful engine for growth fueled by influence: UCI’s influence on Hispanics, Hispanics’ influence on other Hispanics, and Hispanics’ influence on America. 
Young adults coming of age today grew up in boom times, always believing that bright futures awaited them. But as they embark on their adult lives in the wake of the 2008 economic crash, they’ve experienced many challenges. How have they revised their expectations in this “Next Normal”? And when they have time for fun, what do they do?
mun2 unveiled its expanded programming lineup for 2014-2015 tonight at its upfront sales presentations. Illustrating the programs aimed at capturing the Hispanic audience and the multi-platform Hispanic millennial, Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, and Rubén Mendiola, President, mun2, announced the network’s upcoming original programming grid and series in development.
Telemundo annual Upfront presentation, held at New York’s Frederick P. Rose Hall, network executives unveiled the company’s 2014-2015 programming line-up, including more than 800 original new hours across all platforms featuring five new primetime novelas and a new Sunday night primetime musical competition series. Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, announced Luis Silberwasser as the new President of Telemundo Network, to start in August. He also introduced the new brand positioning and programming line-up for mun2, accompanied by its newly appointed president, Rubén Mendiola. The presentation concluded with a high-energy performance by Prince Royce, the award-winning and current coach of Telemundo’s highly-rated singing competition “La Voz Kids.”
NBCUniversal’s Hispanic Enterprises and Content announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, starting in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.
Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V., unveiled its 2014-2015 programming lineup at its annual Upfront presentation in New York. The network announced a strengthened soccer lineup, groundbreaking programs, revamped returning hits with more superstars that the U.S. audience knows and loves, strategic partnerships with digital content leaders, and an evolution of the Azteca brand.
beIN SPORTS unveiled its 2014-2015 programming schedule today during its first-ever Upfront event. The network presented its solid line-up of premium sports content to advertisers and marketers during the presentation held at Rockefeller Center’s, 620 Loft & Garden in New York.
EstrellaTV has unveiled an ambitious slate of new original programming at its annual Upfront event, held Monday, May 12, before a capacity audience at Manhattan’s Hudson Hotel Rooftop Terrace. 
