Advertising to Outpace Consumer Spending in the Migration to Digital for Entertainment & Media Industry
As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC’s annual Global Entertainment and Media Outlook 2014-2018 – an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content – released today. Attracting, retaining, and monetizing the digital consumer remains challenging and requires businesses to apply a ‘digital mindset’ to build the right behaviors to move from a digital strategy to a business strategy fit.
Adobe released its Q1 2014 Video Benchmark Report, which analyzes online TV (TV Everywhere) and non-authenticated online video trends. Key findings of the Adobe Digital Index report show that online TV consumption across all devices grew at 246 percent year-over-year (YoY) with March 2014 setting a new record in total authentications. Game consoles and Over-the-top (OTT) devices saw the strongest market share growth with a 539 percent increase. For the first time iOS apps surpassed browsers as the most popular access point for TV Everywhere content achieving a 43 percent market share. Browsers fell behind with a 36 percent share compared to 47 percent a year ago.
According to a February 2014 study by DNN in collaboration with Lawless Research, Survey Sampling International (SSI) and Qualtrics, acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Hispanics are the fastest growing population in the United States. With ever increasing purchasing power and economic influence, Hispanics have grabbed marketers’ attention. Brands are shifting into a “total market” strategy, recognizing Hispanics’ integral role in brand strategy and marketing communication planning.
Many of our recent blog posts have shown that Hispanic young adults are working toward getting to where they want to be in their careers-but they’re not there yet. They’re living in a world of economic turmoil that they hadn’t really bargained for. To guard against this uncertainty, many are living with their parents well into adulthood or moving in with romantic partners. (When it comes to marriage, however, they’re in no rush.)
UniWorld Group announced its rebranding. This transition includes a name change — from UniWorld Group to UWG — a website overhaul and the introduction of Culture Labs, an initiative to deeply understand evolving cultural trends that will keep UWG in the forefront of the ever-changing cultural landscape. The rebrand comes on the second anniversary of the leadership of new Chairman and CEO, Monique L. Nelson, who has transformed UWG into an “insight-driven, storytelling agency” for its clients.
Rosemary Kimani joins Sensis as strategic planning director. Kimani brings experience uncovering insights using innovative tools to build strong brand relationships. She will lead the agency’s Strategy and Social Media practices.
Círculo Creativo is pleased to announce the winners for this year’s Young Creatives Contest and Not So Young Creatives Contest. The brief entailed ideating a TV or Cyber piece for La Cocina VA, a non-profit organization that generates job opportunities for the unemployed through job training in the hospitality and food service industries. The judges panel this year was, as always, comprised of a panel of creatives from outside the U.S. Hispanic market.
New wellness and prevention benefits under the Affordable Care Act (ACA) are offering insurers and hospitals a prime opportunity to engage newly enrolled Hispanic and multicultural consumers into their health care circle. ACA made obesity screening and counseling one of several “preventative services benefit,” which can be utilized as a potential entry point to bring these groups onboard and bond them in a relevant way with insurers and hospital brands. By Santiago Solutions Group
MarketPulse is new idea from Geoscape and its purpose is to keep you informed with key data points regarding the New Mainstream of American consumers. We will be publishing MarketPulse on a monthly basis with key facts around a different theme each month. We’ll explore themes that range from home ownership, spending patterns, media usage, business growth, education, sports and entertainment. We’ll bring you salient facts that illustrate the power of the New Mainstream consumer market and open your eyes to potential opportunities across multiple industries. 
By Gonzalo López Martí @LopezMartiMiami
The ANA (Association of National Advertisers) s now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising campaigns.
Where US immigrants come from, state by state today and a century agoWith more than 40 million immigrants, the United States is the top destination in the world for those moving from one country to another. Mexico, which shares a nearly 2,000-mile border with the U.S., is the source of the largest wave of immigration in history from a single country to the United States.
Not surprisingly, advertisers believe the integration of campaigns across multiple screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Our analysis of 45 campaigns measured by Nielsen Cross-Platform Campaign Ratings found that the vast majority of advertisers’ “integrated” TV and online campaigns did not achieve better results than if the TV and online advertising had been planned separately.
This year the drama of the World Cup is expected to dominate 60% of the Twitter conversation for a month, making it the most connected World Cup yet. So, how can brands make sure they’re heard through the social media noise during the tournament and beyond? 
ImpreMedia announced that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc.
República announced that it won a 2014 Appy Award in the best Mapping/Navigation category for the Miami Trolley app.
ESPN Deportes will provide 24/7 multiplatform Spanish-language news and information coverage of the 2014 FIFA World Cup from Brazil June 12 – July 13 available across television, radio, online and mobile.
