Social, Mobile Ups Marketers’ Influence On Media Consumption
Marketers concentrate so much on consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and potential customers?
Article placement: Top News
Hispanic Millennials and Eating at Work [INSIGHT]
When Hispanic young adults are on the clock, do they take a break for lunch or a snack? Tr3s took a look at their on-the-job dining habits as part of its soon-to-be-released 2014 study of Hispanics ages 19 to 34.
Latinos [White Paper]
Latinos, one of the largest growing population segments in the United States, present special challenges to survey researchers. In addition to posing the same difficulties inherent to polling any small group, Latinos also comprise subgroups representing different countries of origin. Some Latinos have lived in the United States for several generations while others have only just arrived, and the ability to speak English and Spanish varies widely. Along with other cultural and demographic attributes unique to this group, such considerations require researchers to be particularly meticulous when attaining representative samples of the Latino population…
Digital Roadblock: Marketers Struggle to Reinvent Themselves [INSIGHT & REPORT]
Underscoring the rapid transformation of the marketing profession, 64% of marketers expect their role to change in the next year and 81% believe their role will change in the next three years. But the path to reinvention remains a challenge. Respondents cited lack of training in new marketing skills (30%) and organizational inability to adapt (30%) among the top obstacles to becoming the marketers they aspire to be.
What’s Next: The Best of Both Worlds—Integrating Online Data Into Marketing Mix Models [INSIGHT & REPORT]
Marketing mix modeling has never been more valuable to chief marketing officers—and the need for effective models never greater—than today. Constant budget pressures and an exploding array of consumer touch points from the digital world have dramatically increased the difficulty and the competitive value of fine-tuning one’s marketing spend.
After Decades of Decline, A Rise in Stay-at-Home Mothers [REPORT]
After Decades of Decline, a Rising Share of Stay-at-Home MothersThe share of mothers who do not work outside the home rose to 29% in 2012, up from a modern-era low of 23% in 1999, according to a new Pew Research Center analysis of government data. This rise over the past dozen years represents the reversal of a long-term decline in “stay-at-home” mothers that had persisted for the last three decades of the 20th century. The recent turnaround appears to be driven by a mix of demographic, economic and societal factors, including rising immigration as well as a downturn in women’s labor force participation, and is set against a backdrop of continued public ambivalence about the impact of working mothers on young children.
Los Angeles is America’s “Most Inked Market”
A 2012 Harris Poll found that tattoos were making cultural inroads, edging away from the fringe and toward the mainstream, with the percentage of Americans saying they had at least one growing from 14% in 2008 to 21% in 2012. But where might one find the greatest concentration of human canvas among the ten largest U.S. cities? And how do those markets’ inhabitants feel about tattoos and the people who have them?
‘Mexican,’ ‘Hispanic,’ ‘Latin American’ top list of race write-ins on the 2010 census
Race question on census form US census Some other raceWhat is your race? The U.S. Census Bureau asks this question of every U.S. household, but the menu of options offered may feel limiting to some.
YouTube, Google+ and LinkedIn drive The Most Engaged Social Referrals
The fact is, many of us spend an egregious amount of time using social media (sharing tweets, commenting on FB posts, etc.). We lose ourselves in our ever updating feeds. The more curious among us even try to quantify the hours and minutes spent on social networking each day. But I’ve often wondered: What is our behavior post-click, when we actually interact with a link one of our friends shared socially?
Is Corporate Culture Part of Your Business Plan?
Whether you’re launching a new business or wondering why your existing company isn’t performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.
PAYING ATTENTION TO BARRIERS [INSIGHT]
Some information I recently read in a very interesting article by Colin Ho made me take a new look at what we call “barriers” in connecting brands with consumers. The article included information on how consumers tend to gravitate towards negative information in a stronger way than to positive. It explains that we are hardwired to pay attention to negative information and less so to positive information. By: Enrique R. Turégano – alPunto Advertising Inc.
Global adspend set to return to pre-financial crisis growth rates
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.
Maria Iregui named Sr. VP of programming and production for MTV Latin America for MTV Latin America & Tr3s
Viacom International Media Networks has named former Telemundo programming exec Maria Iregui as brand manager and senior VP of programming and production for MTV Latin America and Tr3s.
HispanicAd.com announces Judges of 2014 ‘Hispanic Account Planning Excelencia’ Awards Competition.
HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Hispanic Account Planning Excelencia (HAPE) Awards competition. The awards will be bestowed during the 3rd Annual U.S.H. Idea Awards at Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.
This is an exciting year for the HAPE Awards, we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.
AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.
The Rising Influence Of The Latina And How To Reach Her
We have learned through the ColectivaLatina community of influencers what she buys, how much she spends, how often she shops and whom she takes with her is very different.
Addressable Screens Reshaping the Entertainment Landscape [REPORT]
Consumer viewing of TV programming and movies over the Internet is growing, according to a new survey released today by Accenture. The demand for more devices and more online content, as well as consumers’ willingness to pay for better access to content, is reshaping the media and entertainment landscape.
2014 U.S. Digital Future in Focus [WHITEPAPER]
The report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.
Optimizing Marketing for the Millennial Mindset [INFOGRAPHIC]
As Millennials gain buying power, earning their trust will be crucial for brands. To better understand Millennials and what makes them tick, SDL conducted a study in February 2014 with a 300-person sample from its North American Millennial community. The survey revealed insights that have important implications for tomorrow’s marketers.
A Child of the Boricua Diaspora – The Makeover of a Cultural Institution
Imagine being tapped to oversee an extreme makeover of a long-standing, cultural institution. Imagine having one chance to get it right, with no do-overs and extremely high stakes. Imagine having all eyes in the country’s largest city watching your every move ever so closely. And imagine having to accomplish all this in record time, with vocal skeptics saying “you can’t get it done.” This is precisely what was asked of the new Board of Directors for the National Puerto Rican Day Parade when we were tapped to serve and transform the Parade into the iconic celebration of culture, achievement and pride it was originally intended to be. We have made significant progress during our brief time on the job, and we look forward to hosting a wonderful Parade on June 8. It will be done. by Louis Maldonado
NUVOtv to acquire Fuse Network from MSG
NUVOtv parent company SiTV Media, Inc. and The Madison Square Garden Company have reached an agreement for SiTV Media to acquire the Fuse network from MSG. This was jointly announced today by Michael Schwimmer, CEO of SiTV Media and its NUVOtv network, and Tad Smith, President and CEO of The Madison Square Garden Company.
