The Argument for More Effective Short-Form Ads
The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors.
Article placement: Top News
Millennials Drive Social Commerce: Turning their Likes, Follows or Pins Into a Sale [REPORT]
Social commerce is a term used to describe marketing strategies that incorporate social media to facilitate online buying and selling of products and services. (Yahoo first used the term in 2005 in a launch of a new online shopping store). Spurred by the proliferation of electronic commerce, social commerce strategies are not just solely designed around click-to-buy action. Rather, these strategies provide a virtual way for companies to attract, engage and interact with consumers at all points in the consumer buying decision process. The advent of mobile technology has further encouraged social commerce, changing how users interact with and purchase from different companies.
Mobile Video Buyer’s Guide [REPORT]
The report examines a range of complex campaign considerations, including apps versus mobile-optimized websites, pre-roll versus banner ads, inline versus native players, operating system capabilities, third-party tags, and advanced interactive capabilities.
National Pork Board selects República as National Multicultural Marketing AOR
The National Pork Board has selected República as its national multicultural marketing agency of record. The farmer-funded non-profit commodity organization based in Des Moines, Iowa, is tasked with generating added value to the U.S. pork industry and increasing per capita pork expenditures.
National Puerto Rican Day Parade leadership will be axed after probe into finances
According to the Daily News, the shake-up of the nonprofit group — sponsor for decades of one of the country’s best known ethnic parades — follows investigation by state Attorney General Eric Schneiderman into mismanagement of $1.4 million in corporate donations by Carlos Velasquez and his GALOS Corp. Velasquez agreed to repay the organization and accept a ban from future dealings.
The Rising Cost of Not Going to College [Report]
Disparity among Millennials Ages 25-32 By Education Level in Terms of Annual Earnings …For those who question the value of college in this era of soaring student debt and high unemployment, the attitudes and experiences of today’s young adults—members of the so-called Millennial generation—provide a compelling answer. On virtually every measure of economic well-being and career attainment—from personal earnings to job satisfaction to the share employed full time—young college graduates are outperforming their peers with less education. And when today’s young adults are compared with previous generations, the disparity in economic outcomes between college graduates and those with a high school diploma or less formal schooling has never been greater in the modern era.
The strength of ‘weak signals’ [INSIGHT]
As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise. Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
Brands Are (Finally) Driving The Innovation In Digital
For the very first time, brands, rather than direct-response advertisers, are driving innovation in the digital marketing category.
Univision, UniMás and Galavisión to simulcast the premiere of “La Viuda Negra”
For the first time in U.S. Hispanic media history, Univision, UniMás and Galavisión will unite to simulcast the world premiere of the new dramatic series “La Viuda Negra” (The Black Widow) on Sunday, February 23, 2014, at 10 p.m. ET/PT (9 p.m. Central) before settling in to its regular 10pm Monday through Friday time slot on UniMás.
Nielsen announces strategic change to Local TV Measurement
Based on a thorough evaluation of the viewing patterns in broadband-only homes and an ongoing industry appeal to maintain stable measurement in local television, we have decided to exclude broadband-only TV homes from local TV measurement and ratings for the time being.
Music Listeners Pump Up the Volume on Digital Radio
The digital radio space is undergoing expansive growth in usage, revenues and access modes. Radio listeners are tuning in to digital stations on an increasingly broad set of devices, including desktop and laptop computers, smartphones, tablets, in-car systems, and other consumer electronics gadgets.
Education Fund Launched in Memory of Hector Galvan
On February 1, 2014 the Hispanic business and marketing community lost an advocate as Hector Galvan from Sprint passed away.
Hector was an avid champion of genuine Hispanic community engagement and supported countless Hispanic media, bloggers, and organizations dedicated to improving Latino communities. He served as an ambassador making sure the needs of the public were understood, well addressed and met.
Hispanics at the Movies [INSIGHT]
Latinos are an important segment for businesses related to the movies. To illustrate the latest on Hispanic movie habits, Tr3s took a look in a recent report, “Hispanics at the Movies.”
Hispanic Women Connect with Friends, Brands and News via Social
Connecting with friends and family through social networks is high on the list of reasons to use social media among US Hispanic women. But it’s also a way to keep up with brands and current events, according to a recent study by Latina Media Ventures.
Couples, the Internet, and Social Media [REPORT]
As technology becomes more deeply integrated into people’s lives, couples are feeling both the positive and negative effects of digital communications tools in their relationships.
Schools and Universities play Important Role in Positive Social Change [REPORT]
According to Walden University’s 2013 Social Change Impact Report, nearly all adults (93%, on average) agree it is important that schools provide opportunities for young people to be involved in positive social change activities. Findings also reveal that if social change engagement is modeled to and started at a young age, it may lead to more involvement in adulthood as 89% of adults, on average, agree that being involved in positive social change as a child or teenager inspires people to be involved as adults.
It’s a New Millennial: Tuning in To Generation Y’s Listeners
Millennials, the young adults that make up Generation Y, are some of the most connected consumers in America today. They’re also steady radio listeners. These teens and twenty-somethings have more ways to consume content than any previous generation, and the options continue to advance. Yet despite rapidly evolving technology, radio continues to engage an extraordinarily high percentage of Millennials across the country each week.
2014: Consumer Confidence Expected To Rise [INSIGHT]
Despite ongoing market uncertainty, retail chief financial officers are feeling more confident about the state of the consumer. According to a new BDO USA, LLP survey, retail CFOs forecast a 5.1 percent increase in total sales and a 4.8 percent increase in comparable store sales this year, marking a significant increase from the number expressing similar sentiments last year. A majority of CFOs (63 percent) indicate that they include online sales in their comparable sales projections, suggesting that some of this expected growth and optimism may be linked to the exploding popularity of e-commerce.
ALMA celebrates Its 20th Anniversary and unveils New Brand Identity
In 1994, Luis Miguel Messianu had the vision to create a multicultural advertising agency that would modernize Hispanic marketing, infusing deep and insightful knowledge of the ever evolving target audience to develop a culture-centric creative model. On February 8, twenty years after first opening its doors, what is now Alma celebrated two decades of accomplishments and evolution that have taken it from a start-up operation to a position as one of the leading multicultural marketing agencies in the United States.
Futsal and the Changing of America [INSIGHT]
The front page headline in the January 15, 2014, Los Angeles Times caught my attention: “Futsal: Soccer Small and Fleet.” The article described the exploding popularity of the sport of futsal, a mini-soccer game with five-person teams played on small concrete or turf (sometimes artificial) courts. By Dr. Carlos E. Cortés / Univision Insights
