Telemundo Media & Chevrolet team-up on digital sports reality series “La Cueva de la Fiera”
Telemundo Media and Chevrolet announced that they have teamed up to create a unique new digital sports reality series, “La Cueva de la Fiera,” available on www.Telemundo.com/lacuevadelafiera. Supported by a 360° degree promotional campaign and produced in partnership with Chevrolet, the weekly webisodes, which launched in February, offer fans an exclusive look inside Mexican professional soccer’s Club Leon.
The Voice of Hispanic Marketing announced that Dominican-American singer-songwriter Prince Royce will join a distinguished roster of newsmakers at AHAA’s 2014 “Thinking Under the Influence” Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30. Hosted by Ruben Leyva, Senior Vice President, Business Development, Latin Region, Spain & Portugal at Sony Music, this insightful interview explores the creative process with this fascinating young artist. 
TV is dead. Or is it? That’s what some people might expect to hear from the tech glitterati that has been descending on Austin, TX for South by Southwest (SXSW) these past few days. by Kevin Conroy / Univision Insights
Push notifications are no longer just about breaking news, weather, or traffic alerts. The newest–and arguably fastest-growing–channel for directly reaching customers has the potential to benefit both consumers and marketers. In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Push messaging enables marketers to offer more-relevant and personalized benefits to consumers while helping marketers reach their own goals through increased traffic, optimized app usage, and increased conversions.
Activia, is announcing a global partnership spanning more than 50 countries with international icon Shakira. The Colombian-born superstar supports the yogurt brand’s new ‘Dare to Feel Good’ campaign. The new campaign brings to life Activia’s ‘Feeling Good Starts from the Inside’ tagline with a new dance-themed ad.
For eMarketer’s CMO One-to-One series, Barry Judge, CMO of LivingSocial, spoke with eMarketer about the importance of personalization and relevancy in a deals marketplace.
Conill in Los Angeles has lost buying responsibilities for T-Mobile and the buying assignment has been consolidated with a Optimedia in Seattle a Publicis Groupe agency.
Alma was once again the most awarded agency at the 2014 Miami ADDYs, with a total of 60 Addys and two “Best of Show” for Print and Broadcast. The agency won gold and silver for nine different clients in diverse categories, including digital, print, television, social media, and several others.
República announced that it has won 17 ADDY® Awards from the Miami-Fort Lauderdale chapter of the American Advertising Federation (AdFed) for its outstanding creative work in advertising and branding.
Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds key demographic information on who is viewing and engaging with it. Then having the ability to use those metrics to make immediate adjustments in order to optimize a campaign. by Captura Group
Pinta has named Sarah Garrido as Account Manager at its New York City office.
A former media buyer recently quoted in a previous column said that 95% of ad sellers aren’t trusted. As someone who has been on every side of advertising, I’m forced to disagree: that 95% seems low.
Sherwin-Williams announced the launch of its online Spanish platform www.SWLatino.com focusing on Hispanic homeowners, contractors and designers.
The highly connected and global 21st-century workforce is here and, according to the Deloitte Global Human Capital Trends 2014 report, organizations are not prepared to respond to the challenges it represents.
Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.
St. Patrick’s Day, one of America’s booziest holidays, is next week. When it comes to drinking, what are Hispanic young adults’ preferences and habits? Tr3s has delved into its soon-to-be-released study of Hispanic Adult Millennials (ages 19-34), as well as Simmons data, to learn more about how they’re consuming alcohol.
Veo, a new app for the U.S. Hispanic audience, provides a direct channel for major brands to engage with thousands of consumers.
This report is the latest research report in a sustained effort throughout 2014 by the Pew Research Center to mark the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. He wrote a paper on March 12, 1989 proposing an “information management” system that became the conceptual and architectural structure for the Web. He eventually released the code for his system — for free — to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over the Internet — a system that linked computers and that had been around for years.
Spanish Broadcasting System, Inc. (SBS) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launched March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.
