Richards/Lerma starts summer exchange program between its U.S. and Argentina offices.
Two art directors swap lives for four weeks in Dallas and Buenos Aires.
Article placement: Top News
Norm! What Brands Can Learn From ‘Cheers’
This summer Coca Cola replaced its logo with 250 popular names, and America suddenly became really thirsty. No product improvement. No big grand prize. Just a touch of personalization, and people couldn’t dig through the convenience store cooler fast enough.
3 Ways To Find The Best Blogger For Your Brand [INSIGHT]
If you are like many mom marketers, you are probably spending this week recovering from BlogHer, the annual blogging conference that just celebrated its 10th anniversary in San Jose. You might be, as blogger Janie Emaus calls it, “BlogHerized”— a mind-boggling state of sorting through the Who, Where, Why and When of What you experienced at the conference. You met some amazing bloggers, but how do you begin finding those blogs that will be the best partners for your brand?
Connecting the Dots: Consumers Mixed over Connected Future
The premise of the internet of things (IoT)—that everything can and will be connected—is by turns enticing and intimidating. Who wouldn’t want the ability to cool a room before returning home or have the oven start to cook the evening meal remotely? What business wouldn’t want to keep closer, more up-to-the-minute tabs on inventory thanks to stock items that can communicate levels and whereabouts?
Big data vs big ideas
By Gonzalo López Martí@LopezMartiMiami
Many people are eagerly awaiting the A day (A as in algorithm).
They are hoping a time will come when algorithms will replace humans in the various functions of the marketing pipeline.
For instance: the Canadian chat app Kik, wildly popular among teens both in Canada and the US, is launching a service that will allow its users to converse with “brand bots”.
This is, software that impersonates a brand.
Line, the Japanese chat service globally known for its “stickers” interface, is also tinkering with bot-driven branded efforts to engage its users.
But don’t let the headlines fool you.
‘Eye on Social Media’ as Benchmark for News Generation
Traditional journalism has been significantly impacted by the growing number of Americans who turn to social media to source, share and engage with news.
World Cup Advertisers fad Greatest Influence on Car Shoppers
Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event, 1 according to Kelley Blue Book. The greatest traffic surge occurred the week the U.S. Men’s National Soccer team competed against Portugal and Germany, as many Americans tuned in to the high-profile games.
“Adiós Rusty. Meet Rufo!” Growth in the Pet Industry Comes with an Upscale Latino Treat [REPORT]
SSG analysis reveals that contrary to the myth that Hispanics are less likely to make pets full members of their families, Upscale Latinos are increasing pet ownership dramatically while other segments are nearly flat or declining. The pet industry shift towards Hispanic consumers has implications for pet food manufactures, specialty stores, mass discounters, toys, animal hospitals, grooming spas, and other high-end services, etc.
Ready or Not, the Internet of Things Is Coming
Think the net neutrality debate is all about streaming videos? Think again. It’s actually much more than that: It’s about streaming your life. Internet connectivity might seem ubiquitous today, between the use of PCs, mobile devices, and smart TVs, but there are major swaths of daily life that aren’t connected yet that soon will become so, such as homes and cars, according to a new eMarketer report, “Key Digital Trends for Midyear 2014: The Internet of Things, Net Neutrality, and Why Marketers Need to Care.”
CEOS Buoyed By Business Prospects, Profit Outlook; Apprehensive Over Innovation, Regulation, Product Relevance
Chief executives heading U.S. multinational companies are confident about the overall economy and their business prospects in the next three years and anticipate a peak profit period from 2016 to 2017. Yet, in sharp contrast to that optimism, they are also expressing a range of concerns for the same three-year outlook — from questions about maintaining the relevance of their products and services, to their ability to innovate, to the challenges in adapting to government regulation.
“I Choose Cannabis and Business” Workshops Slated for Five Cities
Cannabrand recently teamed up with Todd Mitchem, who has consulted for Colorado-based cannabis businesses including O.penVAPE, as well as well-known corporations such as Starbucks, Purina, Marriott, H&R Block, Pizza Hut, Google and Nestle. Targeting everyone curious about the industry, from entrepreneurs to investors, Mitchem and the Cannabrand team will share insider information on trends, business processes and legal operations.
Consumer Response to Broadcast Radio Commercials vs. Digital and Social Media [REPORT]
The Southern California Broadcasters Association (SCBA) created a White Paper that is focused on the consumer and the commercials they remember and those they ignore by media.
Social TV Effort Is No Sweat for Clorox Bleach
Following last year’s “Bleachable Moments” social TV effort success with ABC’s “The Bachelorette,” Clorox Bleach went at it again with extensions on Twitter, allowing fans to vote. Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer’s Danielle Drolet about the effectiveness of social TV for consumer packaged goods brands.
Overcoming the Barriers to Superior Trade Promotion Effectiveness
Every year, an enormous amount of ink is spilt to greater or lesser effect on advertising: how to make it more effective, how to tie it more clearly to brand and sales lift outcomes, and so on. Much less is devoted to trade spending. And yet trade spending represents more than twice as much of the average consumer packaged goods (CPG) company’s expenditures—19 percent of revenue compared with advertising’s 7.5 percent—and sits second only to cost of goods sold as an expense item in the ledger (advertising is fourth).
Solano named SVP of Marketing at Wendy’s
The Wendy’s Company announced hat Brandon Solano has been named Senior Vice President of Marketing.
Delivering Content To Young Males: Make It Fast, Accessible, And Shareable
The proliferation of digital media via mobile phones, tablets, and apps has understandably affected various consumer groups differently. For any brand or organization with a story to tell, this means new opportunities and new obstacles to reach particular audiences. To keep up with the growth of digital, today’s content needs to be catered to audiences in a much more conscious and holistic way than it has been before.
Despite Time Spent, Mobile Sites Grab More Moola than Apps
eMarketer projects 19.0% of US retail ecommerce sales will stem from mobile devices this year. By 2016, the share will rise to 25.0%. Traditional retailers, ecommerce players and mobile-only businesses are all vying for the money consumers are increasingly spending through their smartphones and tablets, according to a new eMarketer report, “Mobile Commerce Deep Dive: The Products, Channels and Tactics Fueling Growth.”
Vice targets Hispanic Millenials for AT&T
According to Advertising Age, AT&T gave creative responsibilities to Vice to reach Hispanic Millenials through a Spanglish “Mobile Movement” campaign.
A Different View Of The Customer Lifecycle
The customer lifecycle is almost as hot a buzzword as “big data” — but what exactly is a customer lifecycle? Is it really a circular journey? Is it linear?
Key Factors Influencing CMO compensation packages
Chief marketers who report directly to CEOs are likely to earn more than their peers, says the Chief Marketing Officer (CMO) Council in a new “CMO Compensation Report” study. Additionally, good peer relationships provide an advantage as the most highly paid CMOs have forged close partnerships with chief financial officers and chief information officers.
