Are Large Upfront Agency Commitments Replacing Strategic Thinking?
Agencies are searching for a way to remain relevant in the data age of marketing. As a result of this quest, many are announcing “big strategic deals” with publishers like Facebook and Twitter. These deals are intended to guarantee publisher revenue in exchange for preferred levels of service, but isn’t that what agencies are supposed to provide on their own? Why do agencies have to be “all-in” in order to achieve efficiency? Don’t these kinds of deals infringe on the agency’s ability to be nimble, strategic and flexible enough to find the right way to spend their client’s money?
In an earlier post, we showed how Hispanic Adult Millennials aren’t yet where they want to be in their careers. As they work their way toward landing their dream jobs, many are employed in low-wage professions they’ve taken just for the paycheck. So when it comes to their current jobs, what are their biggest challenges?
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009.
Eventus and the Adrienne Arsht Center for the Performing Arts of Miami-Dade County announced the creation of a new concert series, CUBA BEAT, sponsored by Baptist Health South Florida. The innovative series which begins on September 27th as part of the 2014-2015 season, will spotlight the best in Cuban music by celebrating diverse musical genres and its creators. Every show will feature a different artist, each a master of the highlighted genre.
Even in a world where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centers are a big part of fulfilling that need. So as shopping centers and malls remain prominent in our culture and consciousness, developers and retailers have big opportunities to become the centers of their communities.
It is a common situation faced by healthcare providers today. A patient, unable to communicate well in English, arrives for treatment and often waits longer than other patients to receive treatment, may not fully understand the treatment that they are receiving, and sometimes bring a different set of cultural values and experiences with health care providers. Depending on the language and staffing support available, the outcome for the patient becomes a risky situation. By Edward T. Rincón, Ph.D.
JWT’s third annual report on trends in the mobile sphere spotlights key themes and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. by Martin Hirt and Paul Willmott
By Gonzalo López Martí @LopezMartiMiami
HispanicAd.com has offered over the last week immediate coverage of the programming offerings of all Hispanic TV Networks. To access each Network’s information, we have complied a list fo easy links to facilitate your Knowledge Base.
Measuring America: Our Changing Economy – This infographic presents selected findings from the 2012 Economic Census Advance Report, which include the large employment growth in the Health Care and Social Assistance sector that has occurred between 1997 and 2012. The Advance Report is the first in a series of 2012 Economic Census reports which will be released over the next 2 years.
As the economic resurgence of many states over the past year, has been largely through middle-skilled* jobs, Multicultural (MC) Millennials may now be getting their turn
Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.
Beyond messaging, how do segments vary in their usage of communication channels and devices? Does channel access vary across age or income “segments”? With respect to health care insurance, do concerns over the exchange of personal information affect communication channel preferences?
Univision Communications Inc. and T-Mobile US, Inc. are joining forces to launch Univision Mobile, a wireless service created specifically for Hispanic Americans.
LATV Networks announced that last week it held its 2014 Upfront presentation at Penthouse 45 in New York City, where representatives from numerous and notable advertising partners and agencies were given the opportunity to preview the 2014-2015 programming and marketing plans for LATV Network and its subsidiary American Latino Syndication.
