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Adios Cheo!

If you like Salsa, the Fania All Stars and dancing, the name Cheo Feliciano is synonyms with Greatness.  Cheo Felicano passed away after be involved in an accident in Puerto Rico.

Taking Stock With Teens Market [INSIGHT & INFOGRAPHIC]

Piper Jaffray has completed its 27th semi-annual Taking Stock With Teens market research project, which signals a potential point of stability, with spending contracting by just 1% from Fall 2013, compared to sequential declines in the mid-single digits previously.

Univision launches Flama

Flama is Univion’s first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.

New Industry Alliance to Accelerate Effectiveness of Marketing to Hispanics

A consortium of six companies announced today a cross-industry study to drive thought leadership in marketing to Hispanics. The consortium members include IRI, Latinum Network, Univision, Telemundo Media, UM, and Rentrak. The consortium will enable marketers to maximize the multi-platform impact of advertising to Hispanics by developing best practices around strategy and performance measurement. The consortium’s mandate is to help marketers, advertisers and retailers develop effective marketing strategies to best serve Hispanic consumers.

Latinos in the American Kaleidoscope [INSIGHT]

Every time I look around, we’re growing.  Latinos, that is, along with entities to which Latinos belong.  Two recent examples struck me as indicative.  By Carlos E. Cortés / Univision Consumer Insights

The End Of Advertising [INSIGHT]

Have you ever heard of CONANDA? For those of you who answered that it was America’s neighbor to the North, you’re an idiot.

Hispanic Adult Millennials at Work and Play [INSIGHT]

The 2008 economic crash had a profound impact on the hopes and dreams of young adults coming of age in recent years. They grew up in boom times, forever optimistic about their futures–but today’s economy presents challenges they never expected. In this “next normal,” how have their career aspirations and experiences changed? And when there’s time for play, what do they do to unwind?

Traditional or Digital Ads? Millennials Show Mixed Feelings

Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective; however, the percentage of those who said they were equally effective was close behind, cited by 28% of 18- to 33-year-olds.

Truth in advertising: 50% don’t trust what they see, read and hear

Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements.  44% think that advertisements are dishonest.  A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.

Hispanics Spend $22.8 Billion In the Independent Retail Grocery Channel [STUDY]

The National Grocers Association (NGA) and the Center for Multicultural Science (CMS) recently conducted the first study to estimate how much the Hispanic shopper spends in the independent retail grocery channel.   The study found that Hispanics spend an estimated $22.8 billion in retail grocery stores (or 17% of the total estimated annual sales of the independent retail grocery channel).

LatinWorks launches nTrigue

LatinWorks  announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.

The Hispanic Millennial Project

Sensis together with ThinkNow Research  launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials, including comparing them with non-Hispanic millennials, as well as their Hispanic counterparts age 35 and older.

Ethnic Marketing and Merchandising: Opportunities in the Face of Adversity

A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising” industry report.  By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.

America’s Demographic Transformation: An Interactive Essay

America is in the midst of two major changes to its population: We are becoming majority non-white at the same time a record share is going gray.  In 1960, the population of the United States was 85% white; by 2060, it will be only 43% white. Our intricate new racial tapestry is being woven by the more than 40 million immigrants who have arrived since 1965, about half of them Hispanics and nearly three-in-ten Asians.  Explore these shifts and examine America’s four generations through animated charts, graphics and videos in a new interactive essay by Paul Taylor that synthesizes findings from the new book, The Next America.  

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