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Finally, Most Brands Measuring Social Content Effectiveness

According to the research, 80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common. Usage statistics—daily or monthly active users, for example—fell in the middle of the list. Meanwhile, metrics that could identify business ramifications were not used nearly as much, with financially based measurements such as return on investment and sales landing near the bottom.

The Circular Economy [INSIGHT]

Our latest trend report outlines the alternative model that’s taking shape and how brands across categories are becoming more circular, rethinking everything from product design to relationships with their customers.

Advertising Is A Story — But A Story That Needs To Sell A Product

We have a sign on the wall of our office in L.A. that reads: “Creative without strategy is called art. Creative with strategy is called advertising.” It’s a quotation from ad industry thinker Jef I. Richards, and while a lot of maxims about advertising are basically meaningless slogans, I think this one is really important for all of us in the business to know and understand.

For Winning World Cup Ads, Brands Need Their Own Fans

Chatting and posting on social—especially on Facebook—has proven to be a common trend during this year’s FIFA World Cup, so it comes as no surprise that social platforms are helping brands extend their reach and get their ads in front of more followers.

As the Nation Ages, Seven States Become Younger

The median age declined in seven states between 2012 and 2013, including five in the Great Plains, according to U.S. Census Bureau estimates. In contrast, the median age for the U.S. as a whole ticked up from 37.5 years to 37.6 years.

How to win in mobile

With mobile being the last thing we interact with at night and the first thing we wake up to in the morning, we bring you five essential thoughts for building mobile-ready brands.

Spanish and English Use by Hispanics: Implications for Marketers [INSIGHT]

The US Census Bureau collects data from a very large sample every year (about 3 million people) to better understand changes in the US population.  This used to be the long form of the regular census taken every ten years. This is one of the most comprehensive and accessible databases about US residents and it is called the American Community Survey or ACS.  By Felipe Korzenny, Ph.D.

NYLON Espanol launches

NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.

Richards/Lerma launches The Social Cup

In a joint effort, Richards/Lerma and digital agency Digiworks introduce The Social Cup; a dynamic dashboard where users can see which country garnered the most mentions, the ultimate Dream Team, how many “friendly” messages the referees have received and more.

Orcí reveals new creative for 2015 Honda Fit

Orcí, Honda’s agency of record for the U.S. Hispanic market, announced the launch of its integrated advertising campaign #UnBuenFit (A Good Fit) for the all-new 2015 Honda Fit with TV spots starring comedian Felipe Esparza.

Training That Works: Delivering for Clients, Developing our People [INSIGHT]

In a fast changing world with high expectations and top performers; learning can’t be about sitting in a class room nodding off at PowerPoint presentations. It’s got to be actionable in the long term. It’s got to produce impactful outcomes for clients as well as your own business. And it’s got to be fun.

Hispanic Businesses Profit With Mobile Technology [REPORT]

A new report released, “Hispanic Business Growth and the Mobile Future” details how mobile connectivity is fueling the thriving and dynamic Hispanic small business community. The report points to mobile technology’s fundamental role in the management, productivity and growth of Hispanic-owned firms. Hispanic entrepreneurs own more than 3.2 million businesses that together contributed over $468 billion to the American economy last year.

What Jobs Hispanic Millennials Admire Most (and Least) [INSIGHT]

What professions do Hispanic Millennials really respect? And which hold little appeal for them?  We’ve shown a lot in this blog about what Hispanic Millennials are doing for jobs, and what they would like to be doing in their own careers. Here, we’re going to take a step back and show how they feel about different types of work in general.  

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