Raising the Bar in Health-Related Research [INSIGHT]
It is a common situation faced by healthcare providers today. A patient, unable to communicate well in English, arrives for treatment and often waits longer than other patients to receive treatment, may not fully understand the treatment that they are receiving, and sometimes bring a different set of cultural values and experiences with health care providers. Depending on the language and staffing support available, the outcome for the patient becomes a risky situation. By Edward T. Rincón, Ph.D.
JWT’s third annual report on trends in the mobile sphere spotlights key themes and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. by Martin Hirt and Paul Willmott
By Gonzalo López Martí @LopezMartiMiami
HispanicAd.com has offered over the last week immediate coverage of the programming offerings of all Hispanic TV Networks. To access each Network’s information, we have complied a list fo easy links to facilitate your Knowledge Base.
Connected TV viewing continues to rise, but many media buyers are still struggling to take advantage of the ad opportunities the channel offers. In an April 2014 study by Mixpo, just less than half of US digital media buyers considered buying connected TV video ad inventory when planning an online video campaign.
Americans spend more than one-fifth of their time watching traditional TV—and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to Nielsen’s annual Advertising and Audiences report. In the past five-year period, despite network television’s climb, cable leads with 15 minutes and 38 seconds of commercial time during each hour on average in 2013, compared to network TV’s 14 minutes and 15 seconds.
Measuring America: Our Changing Economy – This infographic presents selected findings from the 2012 Economic Census Advance Report, which include the large employment growth in the Health Care and Social Assistance sector that has occurred between 1997 and 2012. The Advance Report is the first in a series of 2012 Economic Census reports which will be released over the next 2 years.
As the economic resurgence of many states over the past year, has been largely through middle-skilled* jobs, Multicultural (MC) Millennials may now be getting their turn
Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.
Beyond messaging, how do segments vary in their usage of communication channels and devices? Does channel access vary across age or income “segments”? With respect to health care insurance, do concerns over the exchange of personal information affect communication channel preferences?
Univision Communications Inc. and T-Mobile US, Inc. are joining forces to launch Univision Mobile, a wireless service created specifically for Hispanic Americans.
LATV Networks announced that last week it held its 2014 Upfront presentation at Penthouse 45 in New York City, where representatives from numerous and notable advertising partners and agencies were given the opportunity to preview the 2014-2015 programming and marketing plans for LATV Network and its subsidiary American Latino Syndication.
In addition to ongoing primetime favorites like “100 Latinos Dijeron” featuring host Marco Antonio Regil and a newly rebranded national news platform, “Noticias MundoFox con Rolando Nichols”, upfront attendees learned about the vision for MundoFox, and enjoyed a sneak peek of the upcoming primetime series set to air during broadcast year 2015
ESPN Deportes put major focus on live sports events beyond the World Cup during its Upfront presentation, which took place this morning in New York City. Over the next year, the Spanish-language sports brand will present the most comprehensive offering of live sports available on all U.S. Spanish-language media, including the 2015 Pan American Games, Euro Qualifiers and American sports. During the presentation, the brand also reinforced ESPN’s total market approach to highlight the company’s reach and content options available to better serve Hispanic sports fans and advertisers across both languages, further supported by ESPN Deportes’ multimedia positioning in the marketplace.
Jackie Hernandez was promoted to the newly created position of chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.
Discovery U.S. Hispanic unveiled its networks’ 2014-2015 Upfront slate. Based on results from its audience research study, Discovery en Español is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will offer new shows addressing the things that matter most to Latinas, from parenting to health, cooking and beauty.
Univision Communications Inc. (UCI) hosted its annual Upfront presentation in New York to unveil its 2014-15 programming line-up and showed marketers that UCI can provide them a powerful engine for growth fueled by influence: UCI’s influence on Hispanics, Hispanics’ influence on other Hispanics, and Hispanics’ influence on America. 
Young adults coming of age today grew up in boom times, always believing that bright futures awaited them. But as they embark on their adult lives in the wake of the 2008 economic crash, they’ve experienced many challenges. How have they revised their expectations in this “Next Normal”? And when they have time for fun, what do they do?
