Univision brings Fans access to Latin Grammys via Social TV & Digital Integrations

Univision Communications Inc. unveiled plans to connect and deliver fans with direct access to the 14th Annual Latin GRAMMY Awards® through first-of-its kind digital and social television integrations offered on any awards show to-date. Fans had the unique opportunity to interact with their favorite celebrities and ask questions as they participate virtually in an exclusive Google+ Hangout featured on a video wall during a green carpet broadcast.

The Long Road to Streaming Sports Content

Like other forms of entertainment, sports programming is shifting to the digital space. US sports leagues and broadcasters are streaming increasing amounts of content on their broadband and mobile channels, and consumers are responding by tuning in on multiple screens, according to a new eMarketer report, “Sports Video Streaming: More Like a Marathon than a Sprint.”

Music: A Key Element in Young Latinos’ Lives [INSIGHT]

Music is one of the most important elements of life for Latinos. Along with family and food, it’s part of the cultural trinity of things they say make them feel most “Latino.” Music’s appeal crosses generations, with the ability to touch the hearts of recent immigrants, US-born children of foreign-born parents, as well as those whose grandparents made the original journey here. It also plays a key role in day-to-day life, as something they believe keeps them sane, safe, and happy.

Brand loyalty not always a benefit [INSIGHT]

Brand commitment might not always be a good thing, and in the case of high-severity recalls, consumers with a high level of brand commitment may actually respond more negatively than those with less loyalty, according to researchers.

#StateofNativeAdvertising2014 [REPORT]

Native advertising exchange Hexagram, in collaboration with specialist research and public relations consultancy, Spada, have published the results of the most comprehensive survey conducted on native advertising to date. In September 2013, a questionnaire was distributed to a cross-section of professionals working in publishing, advertising and PR agencies.

Multi-Platform Majority [REPORT]

The paper, available to the public as a complimentary download, provides companies with important context for understanding the changing dynamics of today’s multi-platform digital marketplace.

Are Marketers’ Campaigns misaligned with Consumer Expectations?

With an ever-growing list of channels for brands to connect with their audiences, it seems rational to expect that advertising and marketing campaigns are in a constant state of improvement. But what if these campaigns are fundamentally misaligned with consumer expectations?

Huge Disconnect between what Marketers need from their Data and what they are Getting [INSIGHT & REPORT]

Data is the lifeblood of marketing, yet marketers are extremely frustrated with their business information. There is a growing disconnect between what marketers want and need from their data and what they are actually getting, according to a new report by Domo, a cloud-based venture helping CEOs and other executives transform the way they manage business and get more value from existing investments in business data.

Total Market Growth Approach Made Simple: From “Connectors” Insights and Core Alignment to Innovative Products and Retail Strategies [INSIGHT]

At the recent 2013 Hispanic Retail 360 Summit, a cross-channel conference, CPGs, retail experts converged to share insights on successful programs. There was unilateral agreement that now is the time to act strategically on the opportunities to approach the Hispanic and non-Hispanic consumers in unison.    By Carlos Santiago / Santiago Solutions Group

Adding some nuance to “The Great Debate” [INSIGHT]

 As the discussion continues regarding the viability and implications of the “total market” approach embraced by so many major brands at the ANA Multicultural Marketing conference in early November 2012, I came across an interesting perspective from the folks at ReachingBlackConsumers.com  By Jose Villa / Sensis

Beyond Tacos, Guacamole, and Hugs: El Dia de los Muertos [INSIGHT]

Latino influence in the US keeps growing one cultural example at a time. The Wall Street Journal published on Friday November 1, 2013 an article entitled “No Bones About It, Day of the Dead Is Finding New Life.” The article talks about a trend among non-Hispanics, particularly in areas of heavy Latino presence like California and Texas, who now set up altars to their dead relatives in different locations. An interesting example is that of a woman in Oceanside, California, who created an altar to her father in the trunk of his car.  By Felipe Korzenny, Ph.D.

Who Will Capture the Spotlight During 2013 #LatinGRAMMY Night?

Brand strategy on social media has expanded drastically in the past year. While many monitoring conversation during the most-talked-about televised events has been a commonality, brands have taken their social media efforts to a new level: predictive and real-time/responsive content marketing.  By Bill Mrazek, Social Media Strategist, BodenPR

Proactive Leaders in the Advancement of Hispanic Print Media

The National Hispanic Media Alliance (NHMA), launches with a strong mission to be the leading Hispanic print media advocacy group in the nation, representing prominent community based Hispanic publications; showcasing the value of cultural relevance and the power of hyperlocal content.

A Broken Bargain for LGBT Workers of Color [REPORT]

A Broken Bargain for LGBT Workers of Color examines how LGBT workers of color face unique challenges related to their race and ethnicity and their sexual orientation and/or gender identity. In particular, LGBT workers of color are hindered by three major barriers: educational barriers; hiring bias and on-the-job discrimination; and unequal pay, benefits, and taxation. As a result, LGBT people of color are some of the most disadvantaged workers in the United States—and face extraordinarily high rates of unemployment and poverty.

Skip to content