Article placement: Top News

Millennial Men keep their Digital Lives humming

  Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”

The Global Shift in Shopping Behavior: Fewer Shopping Trips, More Interactions

  To get a handle on how the shopping dynamics of consumers around the world are changing after the recession, Nielsen analyzed consumer transactions totaling $33 trillion in GDP across 14 countries* to see how people are shopping these days. The analysis looked at year-over-year growth rates for a three-year period and found that while spending intentions around the world are up, trips per household are either flat or declining, reflecting a new consumer mindset across both developed and developing markets.

Blum named President of Cisneros Media

  Cisneros announced the appointment of Jonathan Blum as President of Cisneros Media, a newly formed corporate division encompassing all of the organization’s affiliated media and entertainment companies, aligning their business strategies and fostering greater synergy. 

Population Decline of Unauthorized Immigrants Stalls, May Have Reversed [REPORT]

  The sharp decline in the U.S. population of unauthorized immigrants that accompanied the 2007-2009 recession has bottomed out, and the number may be rising again. As of March 2012, 11.7 million unauthorized immigrants were living in the United States, according to a new preliminary Pew Research Center estimate based on U.S. government data.

FTC puts conditions on Nielsen’s Proposed $1.6B Acquisition of Arbitron

  Media research company Nielsen Holdings N.V. has agreed to settle Federal Trade Commission charges that its proposed acquisition of Arbitron Inc. may substantially lessen competition.  Nielsen will divest and license assets and intellectual property needed to develop national syndicated cross-platform audience measurement services.

Life Insurance Knowledge is Low among Hispanics [STUDY]

  The 2013 Insurance Barometer Study (IBS), now in its third year, reveals that Hispanics still have a low rate of life insurance ownership (59 percent) when compared to Whites (62 percent) and African Americans (66 percent.)

Building vs. Fostering Community in Social

  Social media is all about community. Without community, there is no social – unless you’re having schizophrenic conversations with yourself. But, there’s a big difference between BUILDING a community and FOSTERING a community.

How to pick The Best Social Media Network for your Brand

  It’s easy for marketers to become overwhelmed by social media. There are so many social networks, and each one can seem essential to your brand’s success. However, it’s not necessary to spend resources on them all. Rather, pick the channels that make the most sense for your brand. There are two key steps to determine which social networks are right for you. First, identify your brand’s audience and goals. Second, understand the strengths that each social network offers to brands.

Univision’s ‘We Are One’ [VIDEO]

  In celebration of Hispanic Heritage Month, Univision presented “We Are One,” a brief video that celebrates the important role Hispanics play in the fabric of American life, contributing to the growth of businesses, the workforce and well being of America.

140M connected Cars projected to be on the Road Globally By 2017

  Automakers and tier one electronics makers are designing connected car systems that are changing the way consumers entertain and inform themselves while they drive. Soon, the two knob radio we’re accustomed to will be replaced with a touch screen audio delivery platform, making cars essentially smartphones on wheels. How can the radio industry adjust to the new challenges? How are consumers adjusting to new in-car technologies currently in the marketplace?

Organizations must Tap into Worker Passion to address Competitive Pressures [REPORT]

  To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11 percent of U.S. workers surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled “Unlocking Passion of the Explorer.”

Eventus announces The Latin Grammy Acoustic Sessions

  The Latin Recording Academy and Eventus announced that Rubén Blades, Fonseca, Arthur Hanlon, Víctor Manuelle, Draco Rosa, and Voz de Mando will perform at various Latin GRAMMY Acoustic Sessions across the country.

AT&T presents Journey: A Dive into Mexico’s Culture [CREATIVE]

  In honor of Hispanic Heritage Month and Mexico’s Independence Day celebrated earlier this week, AT&T partnered with Univision Network to celebrate the 50th Anniversary of Univision’s flagship TV station KMEX by honoring Mexico’s rich culture and history through its latest TV spot, “Journey”.

Scion’s ‘Pure Process’ on Univision

  Univision Communications Inc. announced that it has completed a marketing partnership with Scion for a campaign to begin this fall showcasing Scion’s “Pure Process” to Hispanic Millennials. This deal marks the first time Scion is purchasing Spanish-language media upfront, with the brand’s complete Spanish-language budget spanning Univision’s entertainment and sports properties.

The Cabo Comedy Festival on NUVOtv

  The Cabo Comedy Festival, under the slogan “Where the Land Ends and the Fun Begins,” has aligned with NUVOtv, to broadcast the first ever comedy festival in Cabo.

Manipulating Millennials [INSIGHT]

  By Gonzalo Lopez Marti / Atkins López Martí

As an adman & marketer who has played cat & mouse & mouse & cat with Millennials (aka Generation Y, EcoBoomers, Trophy Kids) for quite some time, my humble opinion is as follows:

Millennials are accomplished manipulators.

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