Anonymity, Privacy, and Security Online [REPORT]
A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online
Article placement: Top News
The Habits of Today’s Smart Mobile Shoppers [INFOGRAPHIC]
88% of consumers use mobile devices and PCs when planning a purchase. Here’s a look at the changing behaviors of mobile shoppers.
21% of Married-Couple HHs have at least One Foreign-Born Spouse [REPORT]
The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.
Everybody Loves Biculturals
It seems whenever the conversation turns to the Hispanic market, everybody focuses on biculturals. Whether its veteran Hispanic marketers or newbie brands looking to increase their investment in the Hispanic market, everybody asks about bicultural Hispanics.
Marketers moving more functions In-House –Traditional Advertising Agencies at Risk of Disintermediation
Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.
Smells Like Teen Spirit: How Teens are Using Entertainment
With back to school season now upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests.
At Grandmother’s House We Stay
In 2011, 7.7 million children in the U.S.–one-in-ten—were living with a grandparent, and approximately 3 million of these children were also being cared for primarily by that grandparent.
Sports and humor are two fantastic ingredients for an effective formula to reach your consumers
Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He’s controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez’s personality. The result translated the payment services into a fun experience.
Grandparents: Hispanic Adult Millennials’ Most Trusted Parenting Resource [INSIGHT]
Sunday, September 8th is National Grandparents Day – a day to honor grandmas and grandpas everywhere and celebrate all that they do for their kids and grandkids. And within Hispanic families, Tr3s’s research has shown that los abuelos are doing quite a lot for their families. They often play a large and central role because Latinos tend to live within close proximity to each other – sometimes in the same household, sometimes in the same geographic area.
Brazil takes its Place as a Leader in Mobility as Enterprises continue their Digital Transformation [INSIGHT & REPORT]
Brazilian businesses have a higher level of maturity than their emerging market peers when it comes to mobility strategies and funding plans, as 93 percent of CIOs in Brazil agree or strongly agree that mobility will provide significant new sources of revenue, according to Accenture.
Half of Straight White Males hide their Authentic Selves at Work [INSIGHT & REPORT]
A new study from the Deloitte University Leadership Center for Inclusion and law professor Kenji Yoshino indicates widespread instances of “covering,” the process by which individuals downplay their differences relative to mainstream perceptions, in ways costly to their productivity and sense of self, at work.
College & University Leaders increasingly concerned about maintaining Student Enrollment
Higher education leaders are becoming increasingly concerned about their ability to maintain current enrollment levels, according to the results of the second annual Higher Education Outlook Survey conducted by KPMG LLP.
Bank Customers embrace Digital, but still Seek Omnichannel Options.
Digital banking—customer interactions and transactions that take place via web, mobile and other digital channels—is no longer just a complementary element of retail banking services in the US, according to a new eMarketer report, “Digital Banking Trends: With Consumer Preferences in Flux, Is Omnichannel the Answer?”
Getting to Know the Millennial Mom
As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both socioeconomically and ethnically). Minorities make up 34% of this generation, up from 24% in the Baby Boomer category. For the baby market, the Millennials bring good news since it is predicted that these moms and moms-to-be will have more children than previous generations.
Back-to-School Shopping Trends among Hispanics [INSIGHT]
Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.
Inaugural TD Bank Checking Experience Index of Hispanic Consumers [INSIGHT & REPORTS]
TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).
TxDOT reaches out to Hispanic Drivers About Dangers Of Drinking And Driving
TxDOT’s awareness campaign, Toma> Maneja> Carcel, aims to reach the state’s growing Hispanic population, which annually accounts for 38 percent of all alcohol-related crashes.
Stepping Up: The Impact of the Newest Immigrant, Asian, and Latino Voters [INSIGHT & REPORT]
Amid the current debate on immigration reform, much attention is on House members and how their vote for or against reform will play in their home districts. But many congressional districts have a huge number of naturalized immigrants and young Asians and Latinos who are entering the electorate, and who deeply support immigration reform.
The 2013 Social Rich Media [REPORT]
Facebook has emerged as a cost-effective channel for driving both brand and direct response objectives but most marketers are still trying to find the magic recipe for getting the most out of their spend here.
Should you advertise your product/service for Mother’s Day in the Hispanic Market?
No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home! What do you mean you are already at home because this is your country?
