Traditional or Digital Ads? Millennials Show Mixed Feelings
Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective; however, the percentage of those who said they were equally effective was close behind, cited by 28% of 18- to 33-year-olds.
Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements. 44% think that advertisements are dishonest. A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.
The National Grocers Association (NGA) and the Center for Multicultural Science (CMS) recently conducted the first study to estimate how much the Hispanic shopper spends in the independent retail grocery channel. The study found that Hispanics spend an estimated $22.8 billion in retail grocery stores (or 17% of the total estimated annual sales of the independent retail grocery channel).
LatinWorks announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.
The Digital Place Based Advertising Association (DPAA) announced that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.
According to Facebook, the leveraging of language targeting segments created efficiencies across major metrics, driving up engagement across Spanish and English creative. 
Lapiz promoted the Chicago Latino Film Festival with a new campaign, “All About Great Stories.”
Sensis together with ThinkNow Research launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials, including comparing them with non-Hispanic millennials, as well as their Hispanic counterparts age 35 and older.
A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising” industry report. By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.
America is in the midst of two major changes to its population: We are becoming majority non-white at the same time a record share is going gray. In 1960, the population of the United States was 85% white; by 2060, it will be only 43% white. Our intricate new racial tapestry is being woven by the more than 40 million immigrants who have arrived since 1965, about half of them Hispanics and nearly three-in-ten Asians. Explore these shifts and examine America’s four generations through animated charts, graphics and videos in a new interactive essay by Paul Taylor that synthesizes findings from the new book, The Next America. 
U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever.
McDonald’s USA has selected MIami based Boden PR as its national Public Relations Hispanic AOR. The account was previously handled by VPE PR
Residents of Orlando shine when it comes to saving money, as the Florida city took the number one ranking on the ‘Most Frugal U.S. Cities’ list, according to the 2013 Coupons.com Savings Index1 released by Coupons.com Incorporated. Orlando overtook Atlanta, which had held the top spot for four years running. Tampa landed the number two position, with Washington D.C., Nashville and Charlotte rounding out the top five.
As more and more marketers seek to gain control over the technology at their disposal, there is a clear shift away from the black box solutions and one towards transparency in all areas. Viewability rules are quickly starting to govern over display advertising, DSP’s are being forced to provide transparency in their campaigns and DMP’s enable direct access to data providers and attributes available for targeting. All of these changes signal a clear new direction where marketers are taking control of the tools and systems available to them in order to improve efficiency and performance and do so at scale.
Marketers concentrate so much on consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and potential customers?
When Hispanic young adults are on the clock, do they take a break for lunch or a snack? Tr3s took a look at their on-the-job dining habits as part of its soon-to-be-released 2014 study of Hispanics ages 19 to 34.
Latinos, one of the largest growing population segments in the United States, present special challenges to survey researchers. In addition to posing the same difficulties inherent to polling any small group, Latinos also comprise subgroups representing different countries of origin. Some Latinos have lived in the United States for several generations while others have only just arrived, and the ability to speak English and Spanish varies widely. Along with other cultural and demographic attributes unique to this group, such considerations require researchers to be particularly meticulous when attaining representative samples of the Latino population…
Underscoring the rapid transformation of the marketing profession, 64% of marketers expect their role to change in the next year and 81% believe their role will change in the next three years. But the path to reinvention remains a challenge. Respondents cited lack of training in new marketing skills (30%) and organizational inability to adapt (30%) among the top obstacles to becoming the marketers they aspire to be.
Marketing mix modeling has never been more valuable to chief marketing officers—and the need for effective models never greater—than today. Constant budget pressures and an exploding array of consumer touch points from the digital world have dramatically increased the difficulty and the competitive value of fine-tuning one’s marketing spend.
