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AHAA’S ANNUAL CONFERENCE MOST ENGAGED, HUGE NAMES, BIG SUCCESS

The Voice of Hispanic Marketing wrapped up three days of creative insights, breaking research and compelling content with the highest caliber of speakers – Rupert Murdoch, Robert Rodriguez, Prince Royce – and an impressive roster of CMOs and top executives from blue-chip brands. It was the most engaged conference with #thinkahaa trending during Mr. Murdoch’s keynote and Prince Royce’s presentation, thanks to his loyal “Roycenaticas.” From attendees following conference activity on their app and interacting with the speakers via Twitter to the presence of the Twitter Mirror to capture attendee selfies, the conference was both informative and fun.

The Recreational Boating & Fishing Foundation launches Hispanic Outreach Campaign

The Recreational Boating & Fishing Foundation (RBFF) launched the first phase of a 5-year plan to increase awareness of fishing and boating among Hispanics, and engage the fastest growing segment of the U.S. population in these activities. Starting with a new Spanish-language microsite, VamosAPescar.org, and targeted advertising, the campaign aims to motivate the Hispanic audience to partake in the joys of fishing and boating.

Fútbol De Primera Radio acquires the exclusive Radio Rights of Copa América 2015 and Copa América Centenario 2016

Fútbol de Primera Radio announced that it has acquired the exclusive terrestrial and satellite radio rights in the Spanish language for the 2015 Copa América to be played in Chile from June 11 to July 4th and the 2016 Copa América Centenario to be played June 3-26 of 2016 to commemorate South American Football’s Confederation’s (CONMEBOL) centennial.  This extraordinary tournament to be played across the Unites States will have the participation of all 10 South American countries plus Mexico, the US National Team and four additional Concacaf countries and promises to become the biggest sporting event to be held in the US since the 2002 Winter Olympics.

Upscale Latinos: A Renewed Outlook For High-End Marketers [INSIGHT]

AHAA and Nielsen released a second study, “Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers,” which found that this segment, which contributes nearly 40 percent of the $1.5 trillion Hispanic spending power, leads the overall upscale demographic in optimism, purchase behaviors, and plans to further increase spending.

Audio Today 2014 – HISPANICS [REPORT]

The April 2014 Audio Today report reveals that the national radio listening audience has hit an all-time high, with over 244 million Americans (age 12 or older) tuning in each week.  We also devote the majority of the report to examining the 40 million Hispanic listeners who happen to be radio’s most engaged listeners.

Hispanic Nativity Shift [REPORT]

The Share of U.S. Hispanics Who Are Foreign Born is in Decline … as Hispanic Immigrant Population Growth StallsAfter four decades of rapid growth (Brown, 2014), the number of Latino immigrants in the U.S. reached a record 18.8 million in 2010, but has since stalled, according to a Pew Research Center analysis of U.S. Census Bureau data.  Since 2000, the U.S.-born Latino population continued to grow at a faster rate than the immigrant population. As a result, the foreign-born share of Latinos is now in decline.  By Jens Manuel Krogstad and Mark Hugo Lopez

CIRCULO CREATIVO AND AHAA ANNOUNCE WINNERS OF THE 2014 USH IDEA AWARDS

The best in Hispanic creative was celebrated last night at the Third Annual U.S.H. Idea Awards with a gala honoring the work of the industry’s most strategic and creative thinkers. Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announced a distinguished and diverse slate of U.S.H. Idea winners representing the best in film, radio, graphic media, digital, innovation, production techniques, promotion, design, beyond Hispanic, with new categories in best in public relations, integrated campaign, branded content & entertainment, and creative use of media.

Hispanic Millennials: Optimistic and Driven by the American Dream [INSIGHT]

I think its official – Hispanic Millennials are on the top of most of Hispanic marketer’s minds these days. As I’ve discussed in past articles, all the buzz and excitement around Hispanic Millennials has led to a lot of research that has only started to scratch the surface into this complex and largely misunderstood segment of the Hispanic market. This is why my agency, Sensis together with our partners at ThinkNow Research have decided to undertake an ambitious research initiative called The Hispanic Millennial Project.  By Jose Villa – Sensis

What Hispanic Millennials Are Doing To Get Their Dream Jobs [INSIGHT]

How would Hispanic Millennials describe their ideal work situation? And what are they doing now to make sure they land their dream jobs in the future?  As part of its newly released 2014 study, Tr3s asked Hispanics ages 19 to 34 about how they’re preparing for a satisfying career.

Ten Most Influential ‘Total Market’ States [INFOGRAPHIC]

SSG’s ’10 Most Influential States’ reveal the evolution towards a new mainstream. The transformation is evident in these leading TM states has vas impact on immediate growth opportunities and quarterly corporate outcomes. This is the first in SSG’s continuing review of economic and behavioral game-changing factors, starting with populations shifts. Half of the US population and two-thirds of the US overall growth is generated by the Top TM states collectively. By 2020, Multicultural segments will become the majority segment in these 10 states as a group.

Multicultural Usage of Digital Media [INSIGHT]

At the end of 2013 at the Center for Hispanic Marketing Communication at Florida State University we conducted a survey of 735 Hispanics, 647 non-Hispanic Whites, 744 African Americans, and 732 Asians. The data was collected courtesy of Research Now, under the supervision of Ms. Melanie Courtright and Dr. Kartik Pashupati.  By Felipe Korzenny, Ph.D.

2014 HISPANIC MARKET OVERVIEW [REPORT]

Is all of the endless chatter about “total market” total BS?

Is the advertising and marketing industry’s infatuation with millennials completely daft, since these consumers are more likely to have crappy jobs and far less money to spend on anything when compared to their parents and grandparents?

Is it time to say “adios” and turn off the lights one final time because Hispanic marketing and advertising has peaked and is starting its slow, painful slide downward?

After spending four months preparing the fifth annual Hispanic Market Overview by engaging some of the industry’s top thought leaders in debate and pouring through pages of Excel spreadsheets, the answer is an easy one. No.

There’s a clear need to fully understand “total market” approaches, and the 2014 Hispanic Market Overview, presented by López Negrete Communications, tackles the buzzword of the year by asking key industry leaders their take on what “total market” is. We also discuss why marketers and media crave the coveted Latino millennial, and examine the traits and trends of the Hispanic consumer with data from Experian Marketing Services-a new feature in Hispanic Market Overview.

 

Is Your Media Plan Ready For The YouTube Generation?

Much of the growth in mobile video has been driven by the YouTube generation – some 40% of all YouTube’s traffic comes from tablets and smartphones now – and that trend shows no signs of stopping. While that’s great for YouTube, it’s not so great for the marketers that desperately want to reach that audience, but are either unwilling or unable to take advantage of the myriad mobile video platforms that deliver said audience on a silver platter.

Global flows in a digital age [REPORT]

Global flows have been a common thread in economic growth for centuries, since the days of the Silk Road, through the mercantilist and colonial periods and the Industrial Revolution. But today, the movement of goods, services, finance, and people has reached previously unimagined levels. Global flows are creating new degrees of connectedness among economies—and playing an ever-larger role in determining the fate of nations, companies, and individuals; to be unconnected is to fall behind.

Hungry Teens Spend Most on Food

What categories reap the benefits of teen spending? In its April 2014 “Taking Stock with Teens” survey—the 27th semiannual edition—Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey (20.8% vs. 20.7%). This change led Piper Jaffray to refer to the group as the “experience-seeking generation,” indicating a shift in teen spending away from tangible items.

Telemundo Media announce “Buscando Mi Ritmo” series

Bud light and Telemundo Media announced “Buscando Mi Ritmo,” a new long-form branded reality competition series that will search for the unique sound that turns a singer into an artist – and an artist into a star. The series will put a new spin on the genre by pairing celebrities with up-and-coming musical bands that are looking to establish themselves in the music industry.

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