The Shifting Religious Identity of Latinos in the United States [REPORT]
Most Hispanics in the United States continue to belong to the Roman Catholic Church. But the Catholic share of the Hispanic population is declining, while rising numbers of Hispanics are Protestant or unaffiliated with any religion. Indeed, nearly one-in-four Hispanic adults (24%) are now former Catholics, according to a major, nationwide survey of more than 5,000 Hispanics by the Pew Research Center. Together, these trends suggest that some religious polarization is taking place in the Hispanic community, with the shrinking majority of Hispanic Catholics holding the middle ground between two growing groups (evangelical Protestants and the unaffiliated) that are at opposite ends of the U.S. religious spectrum.
A Q1 2014 study by Converseon analyzed direct user interactions with 20 leading global brands and found that 55% of those that took place on Twitter were positive in nature, with an additional 25% neutral. On Facebook, 49% of interactions were positive, with Google+ falling in the middle.
Mosaic Multicultural in Phoenix, AZ has been named Agency of Record (AOR) for the Southern Arizona McDonald’s Operator Association (SAMOA).
Michael Houston, CEO of Grey North America, announced that Sandra Alfaro has joined Wing, Grey’s leading full-service agency focused on Hispanic consumers, as Managing Director.
NBCUniversal’s Hispanic Enterprises and Content announced that Ruben Mendiola, has been named President of its cable channel, mun2. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.
Many Hispanic Adult Millennial workers are employed in retail, sales, food, and construction-fields that they don’t generally see as ideal. They’re working mostly for the money now, but hope to advance into areas like technology, healthcare, education, and creative industries. So when it comes to benefits, what are their current situations offering?
Americans have no shortage of options in every aspect of their lives. The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options—including a growing expanse of content—doesn’t seem to be having an impact on our TV viewing preferences.
Recently the World Federation of Advertisers (WFA) released a report that updated research from 2011 on the status of agency remuneration by marketers. Soon there were many articles written about the fact that procurement is now in many instances the lead negotiator with agencies, with marketers playing a secondary role. Apparently this is bad — really bad. Qualifications like “marketers take back seat” and “pencil and paperclip buyers control agency remuneration” were some of the kinder descriptions.
The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years, with the bulk of that increased internet spending migrating from television budgets, according to a survey released by the Interactive Advertising Bureau (IAB).
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers and third party video servers.
Social media management agency, Emoderation, has opened an office in Miami, to serve brands wanting to reach the US Hispanic and Latin American markets.
Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, released the names of the nominees for the Third Annual U.S.H. Idea Awards, which recognize stellar achievement in work created by U.S. Hispanic agencies and directed at Hispanic audiences. Fifteen agencies made the short list of nominations, and the winners will be announced during AHAA’s Annual “Thinking Under the Influence” Conference on April 29 in Miami.
This is an exciting year for the HispanicAd.com Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE), we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market. 
HispanicAd.com is proud to announce the winners of the HispanicAd.com 2014 Media Planning Awards competition.
The Voice of Hispanic Marketing wrapped up three days of creative insights, breaking research and compelling content with the highest caliber of speakers – Rupert Murdoch, Robert Rodriguez, Prince Royce – and an impressive roster of CMOs and top executives from blue-chip brands. It was the most engaged conference with #thinkahaa trending during Mr. Murdoch’s keynote and Prince Royce’s presentation, thanks to his loyal “Roycenaticas.” From attendees following conference activity on their app and interacting with the speakers via Twitter to the presence of the Twitter Mirror to capture attendee selfies, the conference was both informative and fun.
The Recreational Boating & Fishing Foundation (RBFF) launched the first phase of a 5-year plan to increase awareness of fishing and boating among Hispanics, and engage the fastest growing segment of the U.S. population in these activities. Starting with a new Spanish-language microsite, VamosAPescar.org, and targeted advertising, the campaign aims to motivate the Hispanic audience to partake in the joys of fishing and boating.
Fútbol de Primera Radio announced that it has acquired the exclusive terrestrial and satellite radio rights in the Spanish language for the 2015 Copa América to be played in Chile from June 11 to July 4th and the 2016 Copa América Centenario to be played June 3-26 of 2016 to commemorate South American Football’s Confederation’s (CONMEBOL) centennial. This extraordinary tournament to be played across the Unites States will have the participation of all 10 South American countries plus Mexico, the US National Team and four additional Concacaf countries and promises to become the biggest sporting event to be held in the US since the 2002 Winter Olympics.
