As of February, men have regained 82 percent (4.9 million) of the jobs they lost during the recession, whereas women hold 17 percent more jobs on payrolls (68.0 million) than at their previous employment peak in March 2008 (67.6 million), more than recovering all the jobs they lost in the downturn.
By Carlos E. Cortés – Univision INsights
My wife spotted it before I did. “Look, sweetheart, they’re serving menudo at Jersey Burgers.”
There it was. A mailer from Jersey Burgers advertising burgers, fries, omelettes, waffles . . . and “Menudo Saturday & Sunday.”
FOX Deportes announced that Carlos Sanchez will join the company as Executive Vice President and General Manager.
SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman Alfredo “El Perro” Angulo.
Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce “Terra Live Music in Concert” with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album “Loco de Amor” (“Crazy from Love”) which will be released globally the day prior.
LATV Networks, home of LATV and American Latino Syndication, will hold its 2014 Upfront presentation on Thursday, May 1 at 6pm at Penthouse 45 in New York City. The Upfront announcement was made by Andres Rincon, LATV’s Vice President of Advertising Sales and Marketing.
Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.
Yahoo unveiled world-renowned coach, Jose Mourinho as their global football ambassador for 2014. For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr.
The power of the purse is losing ground to the weight of the wallet and a new breed of male consumer is emerging, this according to Defy Media’s 2nd annual Acumen Report: Brand New Man. More than 2,000 men ages 18-49 participated in the study to voice opinions on how they spark a relationship with a new brand, research products and make purchasing decisions across a wide variety of categories including alcohol, snacks and grooming products.
Imagine seeing a dozen pictures flash by in a fraction of a second. You might think it would be impossible to identify any images you see for such a short time. However, a team of neuroscientists from MIT has found that the human brain can process entire images that the eye sees for as little as 13 milliseconds — the first evidence of such rapid processing speed.
TD Bank has announced results of its second annual Mortgage Service Index, a nationwide consumer survey that gauges the home buying experience. The Index revealed that 68 percent of Hispanics this year (compared with 62 percent last year) found their most recent home buying experience to be “excellent” or “very good,” compared with 62 percent of the general market.
Telenovelas on Spanish-language TV networks, Latin American music on local radio stations and Spanish-language versions of popular magazines—all are mainstays of US Hispanic-focused programming and media that remain important channels for marketers looking to reach this growing segment of the population. But it’s also where many efforts to connect with Hispanics often end. In their quest to reach this market—especially its large millennial and preteen populations—brands are failing to understand how and where Hispanics are consuming media, according to a new eMarketer report, “US Hispanics’ Media Usage: A Mix of the Trendsetting and the Traditional.”
Collective Bias, a social shopper media company, launched a number of new service offerings and programs that together will make it easier for social influencers and brands to develop social shopper marketing campaigns that drive sales and product engagement.
Valassis announced results of its Shopper Marketing Report with data marketers can tap into to influence a specific shopper with added focus on digital, social and mobile trends; millennials; and Hispanic shoppers.
In last week’s blog post, we looked at the “Cool List” – the top 10 coolest things right now — among Hispanic Adult Millennials. This week, we’re going to dive in a little closer and show how Hispanic males and females differ in their perceptions of what’s cool. Based on data from Tr3s’s soon-to-be-released 2014 study of Hispanic Adult Millennials ages 19 to 34, here are key findings on the “Cool List” and gender.
Congressman Dave Camp (R-MI), chair of the U.S. House Ways and Means Committee, released draft tax reform legislation which includes a provision that will, if enacted, severely impact the economy and lead to significant job loss. This provision, which would be phased-in for tax years beginning before 2018, would allow advertisers to deduct only 50 percent of all advertising expenses in the first year and amortize the remaining 50 percent over the next 10 years. Since the inception of the Tax Code in 1913, advertising has been treated as a fully tax deductible ordinary and necessary business expense.
Discovery U.S. Hispanic announced that it will hold Discovery en Español and Discovery Familia’s annual upfront event on Tuesday, May 13 from 2:00 to 5:00 p.m. at SIR Stage 37 in New York City.
The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But with the emergence of new technologies—and new measurement capabilities—video advertising is poised for change. Last year, Nielsen and Simulmedia brought together a core group of researchers, marketers and C-suite executives from all sides of the media industry to discuss the future of video advertising.
The rise in social media analytics tools has satisfied marketer demand for a way to measure and gather insights from social marketing efforts.
While the vast majority (79 percent) of online U.S. adults obtain the video content they watch from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to other sources, according to research released today by the Consumer Electronics Association (CEA). The study, Video Content Discovery and Purchasing Trends, explores video content viewing behavior, discovery, acquisition and format ownership preferences.
