Sensis together with ThinkNow Research launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials, including comparing them with non-Hispanic millennials, as well as their Hispanic counterparts age 35 and older.
A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising” industry report. By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.
America is in the midst of two major changes to its population: We are becoming majority non-white at the same time a record share is going gray. In 1960, the population of the United States was 85% white; by 2060, it will be only 43% white. Our intricate new racial tapestry is being woven by the more than 40 million immigrants who have arrived since 1965, about half of them Hispanics and nearly three-in-ten Asians. Explore these shifts and examine America’s four generations through animated charts, graphics and videos in a new interactive essay by Paul Taylor that synthesizes findings from the new book, The Next America.
U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever.
McDonald’s USA has selected MIami based Boden PR as its national Public Relations Hispanic AOR. The account was previously handled by VPE PR
Residents of Orlando shine when it comes to saving money, as the Florida city took the number one ranking on the ‘Most Frugal U.S. Cities’ list, according to the 2013 Coupons.com Savings Index1 released by Coupons.com Incorporated. Orlando overtook Atlanta, which had held the top spot for four years running. Tampa landed the number two position, with Washington D.C., Nashville and Charlotte rounding out the top five.
As more and more marketers seek to gain control over the technology at their disposal, there is a clear shift away from the black box solutions and one towards transparency in all areas. Viewability rules are quickly starting to govern over display advertising, DSP’s are being forced to provide transparency in their campaigns and DMP’s enable direct access to data providers and attributes available for targeting. All of these changes signal a clear new direction where marketers are taking control of the tools and systems available to them in order to improve efficiency and performance and do so at scale.
Mobile search may be the future, but desktop search remains a heavyweight for marketers. Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade, according to a new eMarketer report, “Desktop Search 2014: Marketers Find a Balance with Mobile.”
Marketers concentrate so much on consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and potential customers?
When Hispanic young adults are on the clock, do they take a break for lunch or a snack? Tr3s took a look at their on-the-job dining habits as part of its soon-to-be-released 2014 study of Hispanics ages 19 to 34.
Latinos, one of the largest growing population segments in the United States, present special challenges to survey researchers. In addition to posing the same difficulties inherent to polling any small group, Latinos also comprise subgroups representing different countries of origin. Some Latinos have lived in the United States for several generations while others have only just arrived, and the ability to speak English and Spanish varies widely. Along with other cultural and demographic attributes unique to this group, such considerations require researchers to be particularly meticulous when attaining representative samples of the Latino population…
Underscoring the rapid transformation of the marketing profession, 64% of marketers expect their role to change in the next year and 81% believe their role will change in the next three years. But the path to reinvention remains a challenge. Respondents cited lack of training in new marketing skills (30%) and organizational inability to adapt (30%) among the top obstacles to becoming the marketers they aspire to be.
Marketing mix modeling has never been more valuable to chief marketing officers—and the need for effective models never greater—than today. Constant budget pressures and an exploding array of consumer touch points from the digital world have dramatically increased the difficulty and the competitive value of fine-tuning one’s marketing spend.
After Decades of Decline, a Rising Share of Stay-at-Home MothersThe share of mothers who do not work outside the home rose to 29% in 2012, up from a modern-era low of 23% in 1999, according to a new Pew Research Center analysis of government data. This rise over the past dozen years represents the reversal of a long-term decline in “stay-at-home” mothers that had persisted for the last three decades of the 20th century. The recent turnaround appears to be driven by a mix of demographic, economic and societal factors, including rising immigration as well as a downturn in women’s labor force participation, and is set against a backdrop of continued public ambivalence about the impact of working mothers on young children.
A 2012 Harris Poll found that tattoos were making cultural inroads, edging away from the fringe and toward the mainstream, with the percentage of Americans saying they had at least one growing from 14% in 2008 to 21% in 2012. But where might one find the greatest concentration of human canvas among the ten largest U.S. cities? And how do those markets’ inhabitants feel about tattoos and the people who have them?
Race question on census form US census Some other raceWhat is your race? The U.S. Census Bureau asks this question of every U.S. household, but the menu of options offered may feel limiting to some.
The fact is, many of us spend an egregious amount of time using social media (sharing tweets, commenting on FB posts, etc.). We lose ourselves in our ever updating feeds. The more curious among us even try to quantify the hours and minutes spent on social networking each day. But I’ve often wondered: What is our behavior post-click, when we actually interact with a link one of our friends shared socially?
Whether you’re launching a new business or wondering why your existing company isn’t performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.
Some information I recently read in a very interesting article by Colin Ho made me take a new look at what we call “barriers” in connecting brands with consumers. The article included information on how consumers tend to gravitate towards negative information in a stronger way than to positive. It explains that we are hardwired to pay attention to negative information and less so to positive information. By: Enrique R. Turégano – alPunto Advertising Inc.
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.
