Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending.
In the second season of this original series, Nat Geo Mundo continues the journey alongside Dr. Georgina Márquez, Dr. Carlos López and Dr. Giselle Concepción encountering the challenges faced when caring for dogs, cats, horses, snakes and even a peacock in Doctor Vet Los Angeles.
Manuel Rosales, former Senior Account Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami. In his new role as an Account Executive, Rosales will report to WPLG Local Sales Manager Belinda E. Tuckerman.
The Partnership for a New American Economy and the Latino Donor Collaborative released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.
The National Puerto Rican Day Parade unveils a fresh, new logo, with the aim of visually capturing the meaning and spirit of this one-of-a-kind, cultural
celebration.
By Gonzalo López Martí @LopezMartiMiami
A few years back I created a little ad campaign for a local Miami hospital.
Mercy Hospital to be precise.
The beloved Catholic institution in Coconut Grove.
Entravision Communications Corporation announced the launch of Todobebé across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.
HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.
Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released the results of a national survey on blogger trends among Latinos. The findings identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers.
In last week’s blog post, we looked at Hispanic Adult Millennials’ ideal work schedules and saw that many – especially those who are 19 to 29 – aren’t working as much as they’d like. Many are in part-time jobs they’re unhappy with. So if they’re dissatisfied with their current situations, what would satisfy them if they could do whatever they wanted?
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters. A survey conducted by Mooslyvania, an independent digital advertising agency, refutes the most common myths associated with this generation and unveils a treasure trove of data on what really motivates them in how they think, shop, buy and continue purchasing their favorite brands.
Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward true culture of the agency that we all work within.
Once considered a tactic purely for social media, real-time marketing (RTM) is now part of many marketing tactics—and its definition has shifted as a result.
Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.
Los Tweens & Teens has announced the expansion of its Board of Experts. Together these women will contribute ongoing content to the growing Los Tweens & Teens media platform with expert tips, ideas and resources for parents in areas related to sports, education and emotional well being.
Terra presented Latin music Superstar Juanes for the first on-stage performance of his new album “Loco de Amor” (Crazy from Love) in a world-wide digitally-streamed concert that took place earlier this month in Miami.
The Hispanic Public Relations Association’s New York Chapter has announced the filing period for the 2nd Annual HPRA-NY Scholarship Program. Beginning March 31 through June 6, greater New York area college students of Hispanic descent will have the opportunity to file applications to be recognized for their outstanding undergraduate academic achievement and community service.
Building self-understanding and then translating it into an organizational context is easier said than done, and getting started is often the hardest part. We hope this article helps leaders who are ready to try and will intrigue those curious to learn more.
Tom Maney, industry veteran and Fox Hispanic Media’s Executive Vice President of Advertising Sales, sat down with HispanicAd recently to talk about all things FHM, the current state of U.S. Hispanic media and consumption trends in the marketplace.
Based on data received from 59 markets across Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecast show global advertising revenues accelerating by +4.8% in 2014 to US$551 billion[i]. This is an upward revision on the +4.5% forecast in the previous Carat Advertising Spend report issued in September 2013 and a notable increase in pace on the actual +3.3% growth in 2013. Carat predicts that global advertising expenditure in 2015 will continue on an upward trend, with +5.0% year-on-year growth.
