A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences.
By Dr. Carlos E. Cortés / Univision Insights
Let’s start with an oft-repeated misperception, one I sometimes hear even from other Latinos: that Hispanics are just “another immigrant group.” History tells a different story. Certainly most of us have some immigrant heritage, a rich heritage at that. For me, this includes my three immigrant grandparents, including one from Guadalajara, Mexico. However, many Hispanics have a heritage that does not involve immigration because their ancestors did not come to the United States – the United States came to them.
NGL Media announced the launch of the first ever Latino Digital Video Summit hosted by Disney ABC Television Group, taking place in Los Angeles on Tuesday, October 29th on The Walt Disney Studio Lot from 2pm – 7pm.
“Thinking Under the Influence: The Next Five Years,” taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, will once again bring together the highest caliber of speakers, including notable newsmakers, CMOs and industry experts, to showcase the best of Hispanic and Latin American marketing and creativity.
Millennials coming of age today are entering adulthood under a unique set of circumstances. They have access to technology that Boomers and Xers did not have at that stage of life. They’re concerned about climate change, as natural disasters strike with severity and frequency. Growing up in a post-9/11 world has inspired a greater sense of caution. Most importantly, the difficult economic conditions since 2008 have changed their timelines for typical adult experiences like establishing a career, moving out of their parents’ house, getting married, and starting families. How is this combination of factors affecting their life choices and experiences?
With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels with 51 percent indicating this print source is their first choice for savings. The top five places all respondents most often get their coupons and deals from are the newspaper; emails/coupon alerts; Internet searches; mailbox; and retail circulars. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth.
Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this year’s survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally at the global level.
Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to Interactive Advertising Bureau (IAB) analysis of figures released today in a new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011.
Brown-Forman Corporation announced the appointment of Alejandro Solorio as multicultural marketing manager. In this role, Solorio is responsible for the creation and activation of multicultural programs that will grow Brown-Forman’s share among high-growth multicultural consumer segments.
The National Football League (NFL) has not been shy in its pursuit of Latino viewers. The most popular sports league in America wants to win over the fasting-growing demographic in America.
Fully 91% of American adults own a cell phone and many use the devices for much more than phone calls.
Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”
To get a handle on how the shopping dynamics of consumers around the world are changing after the recession, Nielsen analyzed consumer transactions totaling $33 trillion in GDP across 14 countries* to see how people are shopping these days. The analysis looked at year-over-year growth rates for a three-year period and found that while spending intentions around the world are up, trips per household are either flat or declining, reflecting a new consumer mindset across both developed and developing markets.
Cisneros announced the appointment of Jonathan Blum as President of Cisneros Media, a newly formed corporate division encompassing all of the organization’s affiliated media and entertainment companies, aligning their business strategies and fostering greater synergy.
EPMG adds Alejandro “Alex” Sánchez to its executive team in the role of executive vice president and director of Hispanic media and custom publishing.
The sharp decline in the U.S. population of unauthorized immigrants that accompanied the 2007-2009 recession has bottomed out, and the number may be rising again. As of March 2012, 11.7 million unauthorized immigrants were living in the United States, according to a new preliminary Pew Research Center estimate based on U.S. government data.
Media research company Nielsen Holdings N.V. has agreed to settle Federal Trade Commission charges that its proposed acquisition of Arbitron Inc. may substantially lessen competition. Nielsen will divest and license assets and intellectual property needed to develop national syndicated cross-platform audience measurement services.
The 2013 Insurance Barometer Study (IBS), now in its third year, reveals that Hispanics still have a low rate of life insurance ownership (59 percent) when compared to Whites (62 percent) and African Americans (66 percent.)
Experian Marketing Services announced results from a recent survey that asked more than 200 marketers to share their cross-channel marketing plans for the holiday season.
Social media is all about community. Without community, there is no social – unless you’re having schizophrenic conversations with yourself. But, there’s a big difference between BUILDING a community and FOSTERING a community.
