Using Crossculturalism to Win over Millennials [INSIGHT]
Several Hispanic agencies have started seeking out General Market accounts because this is “the new mainstream” after all. And a few more General Market agencies have opened up multicultural divisions–or hired key Hispanic/AA/Asian executives and creative directors. The controversy, in essence, has died down and, in general, people accept that marketing to this new generation requires a brand new cultural model. by Ken Muench / The Collider Lab
Eventus and the Celia Cruz Estate, honored the Queen of Salsa’s birthday today with a custom-designed Google Doodle celebrating her life and legacy. Google, Inc. chose the music icon, who died in 2003, to grace their search engine’s home page today, on what would have been her 88th birthday.
The US automotive market is mature, which makes any demographic primed for growth an important component for volume brands. The US Hispanic automobile shopper is very much in play, considering more brands while outpacing the industry and other minority groups in terms of year-over-year sales volume growth, according to a new eMarketer report, “US Hispanics and Autos: The Next Generation of Growth.”
The North American retail landscape looks quite different today than it did even ten years ago. The way that consumers make purchasing decisions has dramatically altered: they stand in stores, using their smartphones to compare prices and product reviews; family and friends instantly weigh in on shopping decisions via social media; and when they’re ready to buy, an ever-growing list of online retailers deliver products directly to them, sometimes on the same day.
So far, the team from Added Value Paris have explored the marketing opportunities provided by sound, smell, touch and taste. In the last of a series of five articles, we’re focusing on sight, as well as what happens when you combine all five senses together…
What generation comes after the Millennials, the massive generation that is now swamping the U.S. workplace with people born between 1980 to 2000? The Homeland Generation. Born after 9/11, the oldest members of this generation are now entering middle school.
To bring back the joy for your work, sometimes all you need is a new boss, new challenge or new culture, not a 180-degree career change.
In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. Yet with disruption comes opportunity.
Results vary when brands try to use social media to capitalize on breaking news and cultural events
Before I started my own PR company, in the days when I still had to perfect my resume, buy the perfect interview suit, and meet a public relations executive for an interview in an office with fluorescent lighting (shudder), there were certain things I knew to be true
Earlier this year, I keynoted at the ANA’s Digital and Social Media Conference. My topic was why it’s time to stop talking about the next big thing (NBT) in digital. As if that wasn’t provocative enough, I participated in a Q&A where I was asked to comment on the growth of real-time marketing (RTM).
Any parent who has ever watched their child hunched over their smartphone, furiously tapping away, may have wondered – “What exactly are they doing?” And, “Should I check their phone?”
República announced the appointment of Milton Lebron as vice president, creative. Lebron, who originally joined República in 2008, returns after a 10-month stint at New York-based global digital agency, Roundarch Isobar. Lebron will report to President and Chief Creative Officer Luis Casamayor.
The Hass Avocado Board (HAB) announced Saborea Uno Hoy, its new Spanish-language mark and website to offer information to Hispanic consumers in the United States and encourage them to include fresh Hass avocados in their everyday meals.
GLR Networks and Dave Ramsey’s, The Lampo Group, Inc., are working together to syndicate newly popular Hispanic personal finance program, “The Andres Gutierrez Show”.
When hiring former star colleagues is not possible, I scrutinize potential hires based on 10 criteria, no matter the role. These criteria do a good job of surfacing truth to make a good decision in the least amount of time.
Success is subjective and to each their own, but if you’re looking for ways to make your weekend more productive, we created this infographic just for you!
A new report, Hispanics Go to the Movies: Starring Mobile and Social found that Hispanics’ movie-going habits far exceed that of the general US population, however discovery and purchasing habits were not as technology-driven as expected, given recent Hispanic mobile usage statistics.
