Article placement: Top News

The Board of Directors of Spanish Broadcasting System (SBS) Vote for Raúl Alarcón to Assume the Title and Responsibilities of President of the Corporation

In the recent departure of Albert Rodriguez – President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System. Mr. Alarcón’s successful launch of Spanish Broadcasting System as a dominant radio broadcasting company close to … Read more

Film from Cancer Research campaign reminds US to be on time

Cancer is the leading cause of death among Hispanics, and to raise awareness around this statistic, cancer treatment and research institution Memorial Sloan Kettering Cancer Center partnered with Miami-based creative agency Alma to produce and launch a bilingual Public Service campaign that promotes the importance of cancer screenings. The campaign includes a short film, Late, which premiered … Read more

PAWS4you showcases Adoptable Dogs Matching the Breeds

PAWS4you, an animal rescue organization based in Miami, is seizing the excitement of the biggest sporting event of the year to launch a compelling pet adoption initiative that gives the local community an opportunity to adopt dogs of the same breed featured in TV commercials during the Big Game. “See a dog. Adopt a dog.” … Read more

ACA Marketing marks milestone: Over 150 Out-of-Home Latin Music Campaigns Across Six Continents in 2023

The Latin music industry has experienced a remarkable expansion, becoming a global cultural phenomenon, setting new milestones, and captivating audiences worldwide. As part of this extraordinary journey, out-of-home advertising (OOH) has emerged as a pivotal element in the success of Latin music marketing strategies. ACA Marketing, an agency that connects brands with Latin music artists … Read more

NBCUniversal set for Annual One24 & Upfront Events

NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio. On Wednesday, March … Read more

Don’t Underestimate the CMO-CFO Relationship

By Joanna Fragopoulos There is a tremendous amount of emphasis on the relationships between CEOs and CMOs. However, what is often overlooked is the relationship between the CMO and CFO, who by nature, work closely together due to the changing nature of budgets and allocations for various projects and investments (such as on tech uses). … Read more

Canela Media to amplify Hispanic Political Engagement

Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year. The synergy of Canela Media’s trust … Read more

WPP Merger Reflects Larger Trends Gripping the Ad Industry

By Jacqueline Lisk Jon Cook, global CEO of VML, says merging VMLY&R and Wunderman Thompson offers additional value for brand advertisers. “In the new company, we will have the most complete end-to-end commerce offering on the planet,” he says. Courtesy of VML When WPP announced in October that it would merge two of its largest … Read more

Casanova//McCann appoints Karla Acevedo-Chazaro as Chief Client & Operations Officer

Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro as EVP, Chief Client & Operations Officer, effective immediately. Ms. Acevedo-Chazaro joined Casanova in 2010 as Account Director and became the Agency’s Chief Stewardship Officer in 2021. Ms. Acevedo started her career in her native Mexico and worked at various agencies there including McCann … Read more

The Latest Trends in Hiring

By Joanna Fragopoulos Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs. The new year brings a hiring wave, as 57 percent of respondents to Robert Half’s “State of U.S. Hiring Survey” stated that they plan to hire for permanent positions in the first half of 2024. … Read more

A Stronger Nation: New Federal Data Show More Adults Earning College Degrees

Lumina Foundation released the annual Stronger Nation report, highlighting results in its online data visualization tool for tracking working-age adults with degrees and other credentials of value. The national education attainment rate among adults 25 to 64 years old reached 54.3 percent in 2022, the most recent year for which data are available. This gain … Read more

Americans’ Use of Mobile Technology and Home Broadband [REPORT]

By Risa Gelles-Watnick In a far cry from the early 2000s, most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%), according to a Pew Research Center survey conducted May 19 to Sept. 5, 2023. To download report, CLICK HERE.  

Americans’ Social Media Use [REPORT]

By Jeffrey Gottfried Social media platforms faced a range of controversies in recent years, including concerns over misinformation and data privacy. Even so, U.S. adults use a wide range of sites and apps, especially YouTube and Facebook. And TikTok – which some Congress members previously called to ban – saw growth in its user base. … Read more

Beyond big data: The audience watching over the air

There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that get their TV content from an internet connection has increased by more than 210%1. The allure of an internet’s worth of content notwithstanding, a smaller, yet consistent, … Read more

The Ins and Outs Of Election 2024 Audience Targeting

By Mario X. Carrasco Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020. Americans’ daily digital screen time, according to eMarketer, soared to nearly … Read more

2024 sports industry outlook [REPORT]

As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for … Read more

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