Ram Truck Brand continues partnership with Juanes
The Ram Truck brand recently launched the 30-second television ad “Beyond the Encore”. A 60-second spot, “Anthem,” will debut on Univision during the Latin Grammy awards ceremony on Nov. 21. An additional 60-second ad will be revealed in December in anticipation of Juanes’ new single and album release while similar ads, “The Long Haul” and “Chasing the Sun”, will air in the coming weeks. The campaign focuses on the class-leading innovations of the 2014 Ram 1500, emphasizing values such as hard work and determination shared by the brand and Latin cultures.
Lapiz USA was recently recognized as the U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards in Buenos Aires, Argentina. The network won a total of seven honors – one Gold, four Silver and two Bronze awards at the ceremony. The highly prestigious Agency of the Year recognition came just after Chief Creative Officer Laurence Klinger was honored as the U.S. Hispanic Creative Director of the Year.
LEGISLATIVE ALERT!!! Last month we reported on indications that, according to AdWeek, some in Congress are thinking about revising the tax code to eliminate, or at least seriously reduce, the deductibility of advertising expenses. We have a follow up.
Spanish Broadcasting System, Inc. (SBS) announced the launch of AIRE Radio Networks to create and distribute leading Spanish-language radio programming debuting with a robust and high-profile celebrity lineup and targeted network vehicles.
Post Foods’ Honey Bunches of Oats announced a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process, according to a September 2013 study by Wildfire.
Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and reputation are just some of the factors involved in a consumer’s decision-making process. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading. While Nielsen research shows that bigger rewards generally inspire higher loyalty levels, loyalty programs are no guarantee of loyal behaviors.
In his new role, Martinez will have oversight of the 16 owned Telemundo local stations located within the United States, as well as Puerto Rico. He will report to Valari Staab, President, NBCUniversal Owned Television Stations.
Last week, we highlighted some recent shifts in Hispanic Adult Millennial employment that Tr3s has discovered in preliminary work for its 2014 study, which will focus on Hispanics 18-34 and their relationships to work and play. This week, we have some additional work-related trends on how Hispanics are faring in average number of hours worked, individual and household income, and frequency of job changes.
Facing universal skepticism from consumers and stiff competition from a sea of competitors, how can a brand differentiate itself to win a loyal following—or at the very least, to prove itself worthy of its customers’ time? It boils down to two essential elements: trust and dynamism—the consumer’s perception that a brand has delivered on the promises of the past while simultaneously helping lead the way to a better future.
A Step Away provides a behind-the-scenes, intimate look at the lives of the professional back-up dancers on world tour with global icon and entertainer, Jennifer Lopez. The show follows the journey of these 10 dancers performing night after night, across five continents and 66 cities, as they give it their all — dealing with love, injury and trying times, all while they pursue their ultimate passion for dance.
The National Academy of Television Arts & Sciences (NATAS) announced three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.
In recent years it’s become clear that the word “family” doesn’t have to mean a mother, father and 2.5 children. Some families are multi-generational where grandparents have a bigger role in raising their grandchildren, or include two same sex parents, and these new families translate to big bucks for retailers and marketers. New research from Mintel finds that multi-generational families are more likely than all parents surveyed to say they have increased spending on their kids in each of the categories considered, but half (50%) wish families like theirs were better represented in TV and print ads.
Until recently, I sold products based on the relationships that I had formed during career in media and advertising. Agencies like GroupM, OMG and Starcom Mediavest were accessible to me because of the people I knew and the people they knew. I took pride in the fact that I could sell products based solely on my connections. I don’t think that way anymore.
Horowitz Associates announces a call for speakers and sponsors for the 14th Annual Multicultural Media for Multicultural America Forum on March 20, 2014 at New York City’s Edison Ballroom.
Estrella TV’s ten-episode mini-series following the life and career of singer Jenni Rivera, Jenni- La Vida de Una Diva, will make its US broadcast debut on Friday November 15 at 7pm EST/6pm CST. The highly-anticipated series explores Jenni’s rise to superstardom while overcoming tremendous adversity.
Pin it, scan it or share it – operating in a digital world has become second nature for most shoppers today, and retailers are taking full advantage of it. The use of social media platforms and mobile devices is exploding, and for millions of consumers there’s no doubt that this digital revolution is here to stay. With the understanding that this new path to purchase offers up a unique engagement opportunity, retailers are taking over the social scene, and shoppers are reaping the benefits. In this new modern retail environment, the shopping experience has never been quicker, easier or more interactive.
