Garrido named Account Manager at Pinta
Pinta has named Sarah Garrido as Account Manager at its New York City office.
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Is ‘Trusted Seller’ An Oxymoron?
A former media buyer recently quoted in a previous column said that 95% of ad sellers aren’t trusted. As someone who has been on every side of advertising, I’m forced to disagree: that 95% seems low.
Advertisers Blend Digital and TV for Well-Rounded Campaigns
TV ad spending will grow at a fairly steady single-digit pace over the next several years. The growth rates are not exciting, but they are impressive given the sheer size of the market, according to a new eMarketer report, “US TV Ad Spending: Factors Shaping Today’s Television Market.”
Sherwin-Williams launches SWLatino.com
Sherwin-Williams announced the launch of its online Spanish platform www.SWLatino.com focusing on Hispanic homeowners, contractors and designers.
Global Business Growth Jeopardized by the Failure of Organizations to Adjust to 21st-Century Workforce [REPORT]
The highly connected and global 21st-century workforce is here and, according to the Deloitte Global Human Capital Trends 2014 report, organizations are not prepared to respond to the challenges it represents.
Avianca joins 1210AM ESPN Deportes as the Official Title Sponsor of the 2014 Copa ESPN
Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.
Hispanic Adult Millennials and Drinking [INSIGHT]
St. Patrick’s Day, one of America’s booziest holidays, is next week. When it comes to drinking, what are Hispanic young adults’ preferences and habits? Tr3s has delved into its soon-to-be-released study of Hispanic Adult Millennials (ages 19-34), as well as Simmons data, to learn more about how they’re consuming alcohol.
Latinum Network launches VEO App
Veo, a new app for the U.S. Hispanic audience, provides a direct channel for major brands to engage with thousands of consumers.
Digital Life in 2025 [REPORT]
This report is the latest research report in a sustained effort throughout 2014 by the Pew Research Center to mark the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. He wrote a paper on March 12, 1989 proposing an “information management” system that became the conceptual and architectural structure for the Web. He eventually released the code for his system — for free — to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over the Internet — a system that linked computers and that had been around for years.
Spanish Broadcasting System, Inc. & AIRE Radio Networks champion SXAmericas 2014
Spanish Broadcasting System, Inc. (SBS) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launched March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.
Digital Video In-Stream Ad Metrics Definitions [REPORT]
The Interactive Advertising Bureau (IAB) today released an updated version, the first since 2009, of its “Digital Video In-Stream Ad Metric Definitions” for public comment. Developed by the IAB Digital Video Committee, these definitions of commonly used analytic terms provide uniform language for the serving of in-stream digital video ads. This update incorporates terminology from the IAB Digital Video Suite (VSuite), which simplifies the technical execution of video advertising and enhances digital video advertising experiences.
Jeffrey Liberman honored with the 2014 Medallas de Cortez Award for Broadcaster of the Year
Entravision Communications Corporation announced that Jeffery A. Liberman, Chief Operating Officer at Entravision was honored with the 2014 Medallas de Cortez Award for Broadcaster of the Year.
Círculo Creativo and AHAA annouce Judges for the 2014 USH IDEA AWARDS
Agencies across the U.S. will have the opportunity to showcase the best of their Hispanic work in front of a who’s who collective of the best and most revered creative directors in the U.S. and Latin America. Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, revealed a powerful list of judges for its Third Annual U.S.H. Idea Awards, which is accepting submissions through April 1st, 2014. The award, which recognizes the best creativity in U.S. Hispanic advertising, has added three new categories: public relations; branded content and entertainment; and integrated campaigns.
The oversharing generation: 60% of Millennials willing to share personal info with brands
With consumer privacy at the forefront of the nation’s collective consciousness given the recent Target data breach and ongoing NSA spying scandal, new Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing relative to their Baby Boomer parents.
Multiscreen Advertising, Audience Targeting lead the Way for Mobile Ad Targeting
The best way to describe the state of mobile ad targeting is to say it’s a work in progress, according to a new eMarketer report, “Mobile Ad Targeting: After Years of ‘Spray and Pray,’ Signs of Sophistication Appear.”
Day of the Day Craft Beer Are Beer Brewed & Owned by Mexicans
Austin Specialty Foods is leading the mission to bring authentic “real Mexican beer,” defined as brewed and owned by Mexicans rather than multi-national European beer, back to the U.S. market starting with the launch of the Company’s premium authentic brewed-in-Mexico beer brands, Mexicali Cerveza and Day of the Dead Craft Beer, in Austin.
Marketers use Influencer Marketing to launch Products, Share Content
Influencer marketing, considered by some to be a buzzword, is proving to be a beneficial relationship for both the marketers doing it and the influencers who participate, according to a January 2014 study by Augure—which defined an influencer as someone who is able to mobilize opinions, creates reactions when talking about a specific topic, has a large audience or base of followers and has a high degree of participation in a conversation on a given subject.
Allstate Celebrates Life Journeys of Hispanics with ‘Viviendo en Buenas Manos’ Campaign
Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign is a celebration of the life journey of Hispanics in the United States.
Millennials Prefer Cities to Suburbs, Subways to Driveways [INSIGHT]
Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.
Millennials in Adulthood [REPORT]
Graphic shows that among Millennials, Gen Xers, Boomers, and Silents, Millennials are more politically independent and more religiously unaffiliated.The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.
