How Marketers Will Use Data In 2014 [REPORT]
Tapping into quality customer data will become the biggest challenge for online marketers in 2014, according to a StrongView study.
Article placement: Top News
Connecting what Consumers demand with what Shoppers Buy
When consumers head out for their everyday shopping needs, are they navigating the store on auto-pilot or are they open to new products and experiences? As with many of the puzzles marketers face, the answer here is anything but clear-cut.
The Needle in the Haystack: Hispanic Inclusion on Corporate Boards
The Hispanic Association on Corporate Responsibility (HACR) announced the findings today from its 2013 Corporate Governance Study (CGS) revealing little progress for Hispanic inclusion on corporate boards over the last 20 years.
HPRA announces 2014 National Board of Directors
The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors.
Toyota creates Total-Market Marketing Model
To make sure Toyota continues to address the needs of the new marketplace, the manufacturer will adopt a more cohesive marketing approach to paid, earned and owned media by placing previously separate agencies into a total market model, called Total Toyota or T2.
New Generation Latinos and Technology [INSIGHT]
It’s no secret that young Latinos are big fans of technology. For a group that’s always on the go, cost-conscious, and highly social with friends and family near and far, they are very proficient at making the most of whatever technology is available to them.
Consumers will dictate the future of television, requiring media and entertainment companies to develop closer relationships with viewers
Viewer demands for control and for new experiences are impacting every aspect of the content supply chain – from story creation through distribution — according to a new report just issued by EY. The report, Future of Television – Media & Entertainment, identifies six key trends that will drive the future of television in the years ahead. The report also explains that media and entertainment companies will need to more closely measure viewing behavior to create experiences that are interactive, mobile and tailored to viewers’ specific needs and interests.
Changing Patterns of Global Migration and Remittances [REPORT]
Patterns of global migration and remittances have shifted in recent decades, even as both the number of immigrants and the amount of money they send home have grown, according to a new Pew Research Center analysis of data from the United Nations and the World Bank.
U.S. Advertising Expenditures declined in Q3 2013
Total advertising expenditures in the third quarter of 2013 declined 1.9 percent from a year ago and finished the period at $34.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. For the year-to-date period of January through September, total spending increased 0.7 percent to $102.5 billion.
Finding Growth [INSIGHT]
Traditional segmentation studies just don’t cut the mustard these days. In a world of saturated markets, abundant consumer choice, endless information sources and evolving behaviors, to ‘do as we always have done’ is the route to decline. In the pursuit of growth, we need to be smarter to hunt the demand, upon which any brand’s life does indeed depend.
AIRE Radio Networks announced syndication agreement with Conexión Thalia Radio Show
IRE Radio Networks announced that Conexión Thalia Radio Show, the popular lifestyle and music program hosted by international superstar and platinum recording artist Thalia, will join the AIRE Radio Networks platform.
Consumer Electronics Ownership Blasts Off in 2013
As Americans search through an array of electronic and connected devices for holiday gifts, Nielsen took a look at how ownership of devices has changed over the last few years and what consumer have in their homes today.
Tops of 2013: Digital
Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing, however, continued to grow, and YouTube remained the top source for streaming, as 128 million Americans viewed video content on the site each month.
Are US Hispanic Ad Agencies ready for another beating in 2014?
Just read the article by Pepper MIller – President of ther Hunter-Miller Group titled “’Total Market’ Gets Lots of Buzz, but Multicultural Agencies Will Suffer Badly” regarding her warning of the demise of Ethnic agencies and the lack of ROI for our Industry.
We at HispanicAd.com encourage the many points of view regarding Total Market, Hispanic ONLY and Multicultural approaches to reaching consumers to appear on our publication for our readers to be exposed to all trends, regardless of our opinions on the subject.
Pero …………..
Mothers of Young Children Spend Most Time with Smartphones
In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013. Of this number, 46% of survey respondents said they felt addicted to their smartphones, always keeping them at their sides as “backup brains” while on the go.
Tops of 2013: Audio
As the year draws to a close it’s time to reflect on the format preferences of radio listeners in the U.S., where more than 90 percent of Americans use the medium on a weekly basis.
Can Pharma Brands Do More Than Just ‘Like’ Social?
In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question “should Pharma abandon social media?” Her premise was that, in a world where brand marketers change every 18 months, can there ever be enough commitment for long-term tactics such as social? And she is right, to a point. The trouble is that today, at least in the Pharma space, social media is still widely considered a tactical “nice to have.”
Is it a Bird? A Plane? No! It’s Super Listeners!
Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and effectiveness. But on the radio, good things come in small packages. In addition to attracting more listeners, stations should focus on cultivating more loyal listeners. Those who tune in the most can drive the greatest share of ratings.
On Pay Gap, Millennial Women Near Parity – For Now [REPORT]
A new cohort of young women—members of the so-called Millennial generation—has been entering the workforce for the past decade. At the starting line of their careers, they are better educated than their mothers and grandmothers had been—or than their young male counterparts are now. But when they look ahead, they see roadblocks to their success.
Why it’s Critical we get the Definition of Native Advertising right
All the noise surrounding native advertising complicates a very simple concept. Have no fear, publishers and brand marketers, native advertising is easy to understand — and execute at scale — with the right technology. Native is a great way to invigorate digital advertising, and it’s not the least bit confusing.
