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The End Of Advertising [INSIGHT]

Have you ever heard of CONANDA? For those of you who answered that it was America’s neighbor to the North, you’re an idiot.

Hispanic Adult Millennials at Work and Play [INSIGHT]

The 2008 economic crash had a profound impact on the hopes and dreams of young adults coming of age in recent years. They grew up in boom times, forever optimistic about their futures–but today’s economy presents challenges they never expected. In this “next normal,” how have their career aspirations and experiences changed? And when there’s time for play, what do they do to unwind?

Traditional or Digital Ads? Millennials Show Mixed Feelings

Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective; however, the percentage of those who said they were equally effective was close behind, cited by 28% of 18- to 33-year-olds.

Truth in advertising: 50% don’t trust what they see, read and hear

Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements.  44% think that advertisements are dishonest.  A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.

Hispanics Spend $22.8 Billion In the Independent Retail Grocery Channel [STUDY]

The National Grocers Association (NGA) and the Center for Multicultural Science (CMS) recently conducted the first study to estimate how much the Hispanic shopper spends in the independent retail grocery channel.   The study found that Hispanics spend an estimated $22.8 billion in retail grocery stores (or 17% of the total estimated annual sales of the independent retail grocery channel).

LatinWorks launches nTrigue

LatinWorks  announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.

The Hispanic Millennial Project

Sensis together with ThinkNow Research  launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials, including comparing them with non-Hispanic millennials, as well as their Hispanic counterparts age 35 and older.

Ethnic Marketing and Merchandising: Opportunities in the Face of Adversity

A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising” industry report.  By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.

America’s Demographic Transformation: An Interactive Essay

America is in the midst of two major changes to its population: We are becoming majority non-white at the same time a record share is going gray.  In 1960, the population of the United States was 85% white; by 2060, it will be only 43% white. Our intricate new racial tapestry is being woven by the more than 40 million immigrants who have arrived since 1965, about half of them Hispanics and nearly three-in-ten Asians.  Explore these shifts and examine America’s four generations through animated charts, graphics and videos in a new interactive essay by Paul Taylor that synthesizes findings from the new book, The Next America.  

2013 Internet Ad Revenues Soar To $42.8 Billion

U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever.

25 Most Frugal Cities

Residents of Orlando shine when it comes to saving money, as the Florida city took the number one ranking on the ‘Most Frugal U.S. Cities’ list, according to the 2013 Coupons.com Savings Index1 released by Coupons.com Incorporated. Orlando overtook Atlanta, which had held the top spot for four years running. Tampa landed the number two position, with Washington D.C., Nashville and Charlotte rounding out the top five.

Consumers may be In Control, but Marketers Are, Too

As more and more marketers seek to gain control over the technology at their disposal, there is a clear shift away from the black box solutions and one towards transparency in all areas. Viewability rules are quickly starting to govern over display advertising, DSP’s are being forced to provide transparency in their campaigns and DMP’s enable direct access to data providers and attributes available for targeting.  All of these changes signal a clear new direction where marketers are taking control of the tools and systems available to them in order to improve efficiency and performance and do so at scale.

Mobile Search Reshapes the Path to Purchase

Mobile search may be the future, but desktop search remains a heavyweight for marketers. Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade, according to a new eMarketer report, “Desktop Search 2014: Marketers Find a Balance with Mobile.”

Hispanic Millennials and Eating at Work [INSIGHT]

When Hispanic young adults are on the clock, do they take a break for lunch or a snack? Tr3s took a look at their on-the-job dining habits as part of its soon-to-be-released 2014 study of Hispanics ages 19 to 34.

Latinos [White Paper]

Latinos, one of the largest growing population segments in the United States, present special challenges to survey researchers. In addition to posing the same difficulties inherent to polling any small group, Latinos also comprise subgroups representing different countries of origin. Some Latinos have lived in the United States for several generations while others have only just arrived, and the ability to speak English and Spanish varies widely. Along with other cultural and demographic attributes unique to this group, such considerations require researchers to be particularly meticulous when attaining representative samples of the Latino population…

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