Shiv Singh’s role at Visa is twofold: to manage global brand strategy and positioning, but also to evolve the way Visa does marketing. Singh spoke with eMarketer’s Debra Aho Williamson about Visa’s attitude toward real-time marketing and how the company plans to measure the performance of real-time initiatives.
Conversations on Twitter create networks with identifiable contours as people reply to and mention one another in their tweets. These conversational structures differ, depending on the subject and the people driving the conversation. Six structures are regularly observed: divided, unified, fragmented, clustered, and inward and outward hub and spoke structures. These are created as individuals choose whom to reply to or mention in their Twitter messages and the structures tell a story about the nature of the conversation.
Hispanics & Multicultural non-Hispanic generated six in ten of all new grocery buyers between 2011 to 2013. Health-Natural stores buyers growth rate was led by Most Acculturated Hispanic segment. Hispanics led in Mass/Discount growth rate. On the other hand, Least Acculturated buyers declined sharply for Hispanic Grocery stores and C- stores. Millennials led in the growth rate of Low-Tier and in the decline of Mid-Tier.
Celebrities. They appear to be the focal point of every PR campaign these days, don’t they? Whether it’s to open a restaurant, get donations for a charity, sell a t-shirt or just to lend heat to a cool brand, we publicists tend to look to celebrities as a quick solution to every problem. (I’m distinguishing between an advertising campaign, in which a celebrity is paid big bucks to essentially “act” in a TV or print ad, and a PR campaign, in which a celebrity lends his or her personal credibility to support a cause or an event or a product.)
Marketers will dramatically increase their budgets for social media even as they have difficulty showing its effectiveness, a new survey shows.
With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil™, Budweiser revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament.
With the advent of the ACA, insurers have two drivers: share AND profitability. Most sales and marketing focus is on gaining share by securing the highest enrollment numbers possible. Effective Growth Leaders are measuring business success beyond market share: The utilization cost and ROI of the new pool is an equally important goal of effective marketing. Companies can measure their success by drawing in a pool that may have both a higher likelihood to health coverage and a lower propensity to acquire preventable conditions, both of which impact the bottom line. By Santiago Solutions Group
The Creative Capital – the digital agency assigned to the task launched a unique message campaign titled “Ponte Pa Lo Tuyo” or contextualized into English would be “Get with it and start making money”. The spanish-language campaign covered the areas of television, radio and print ads.
Consumers have already voiced interest in receiving personalized emails, and recent polling suggested that personalization would be a key trend across all communications this year. In a November 2013 study by Conversant, around three-quarters of US senior-level marketers and agency decision-makers agreed that “individualized messages and offers will be more effective than mass messages/offers” this year, and about the same percentage said “personalized one-to-one marketing is the future.”
Telemundo Media announced the launch of a multiplatform partnership with Dr Pepper to celebrate Telemundo’s one of a kind on-air talent. This partnership features an intimate, candid look at the personal and professional lives of three Telemundo novela megastars, and the stories that make them truly unique. The three “Unicos” are: Litzy, one of Mexico’s most beloved television and music stars; Carmen Villalobos, one of the most recognizable young telenovela actresses, who stars in the upcoming second season of “El Senor de los Cielos”; and Eugenio Siller, Hispanic television’s leading man and star of Telemundo’s new original production “Reina de Corazones.”
When it comes to their financial lives, some Hispanic Millennials like to have all their ducks in a row. Using Simmons data, Tr3s recently identified and analyzed this segment, called “Life Planners.” Representing a little more than 1 in 3 Hispanics 18-34, this group is optimistic, believes in seizing opportunities when they arise, strives to be well-informed, and doesn’t like the idea of debt.
Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to consumers through their multiple connected devices.
Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.
Bromley received 16 Addy awards on Feb. 15 at the American Advertising Federation-San Antonio Awards Gala held at the McNay Art Museum. The ad agency won one Mosaic Special Judges’ Award, two Special Judges’ Awards, seven Gold, five Silver and one Bronze for its integrated campaigns, social media, television, radio spots and music for clients MillerCoors, General Mills and NBA.
Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for rum producer Botran Rums.
Coming off the heels of 2013, programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Just last year, these distinct trends might have seemed like isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience—wherever that audience might be.
You gotta give it to Zuckerberg, despite all of the controversy, skepticism and challenges Facebook has gone through over the years, it remains the number 1 social networking destination in the world. While I do feel that Facebook has entirely changed the ways people socially communicate, it still has a ton of growth to go. With that said, Facebook is currently the number 1 destination for US Hispanics and I don’t see that changing any time soon… and neither are USH brands. By Lance Rios – Founder of BeingLatino.com
How happy will advertisers be after the Comcast-Time Warner merger is complete? Are better advertising-related products coming down the road? We can’t be sure.
Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M’s Irwin Gotlieb and Initiative’s Kris Magel told us that their media buying shops are moving aggressively to leverage consumer viewing and purchase databases to buy and re-aggregate fragmented audiences on TV — just as their agencies do on the Web.
The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors.
