Article placement: Top News

Marketing to the Multi-Platform Majority [REPORT]

In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. Yet with disruption comes opportunity.

Wanted: PR Pro with Mad Social Media Skillz

Before I started my own PR company, in the days when I still had to perfect my resume, buy the perfect interview suit, and meet a public relations executive for an interview in an office with fluorescent lighting (shudder), there were certain things I knew to be true

Real Time Marketing is Bull [INSIGHT]

Earlier this year, I keynoted at the ANA’s Digital and Social Media Conference. My topic was why it’s time to stop talking about the next big thing (NBT) in digital. As if that wasn’t provocative enough, I participated in a Q&A where I was asked to comment on the growth of real-time marketing (RTM).

Sexts, Lies and Smartphones

Any parent who has ever watched their child hunched over their smartphone, furiously tapping away, may have wondered – “What exactly are they doing?” And, “Should I check their phone?”

Hands on experience [INSIGHT]

This is the fourth in a series of articles in which the Added Value team in Paris explore the marketing opportunities offered by the five senses. We’re getting up close and personal with how the sense of touch can foster deeper emotional attachment with brands…

Lebron rejoins República as VP Creative

República announced the appointment of Milton Lebron as vice president, creative. Lebron, who originally joined República in 2008, returns after a 10-month stint at New York-based global digital agency, Roundarch Isobar. Lebron will report to President and Chief Creative Officer Luis Casamayor.

Hass Avocado Board unveils Saborea Uno Hoy

The Hass Avocado Board (HAB) announced Saborea Uno Hoy, its new Spanish-language mark and website to offer information to Hispanic consumers in the United States and encourage them to include fresh Hass avocados in their everyday meals.

10 Attributes of an Extraordinary Hire

When hiring former star colleagues is not possible, I scrutinize potential hires based on 10 criteria, no matter the role. These criteria do a good job of surfacing truth to make a good decision in the least amount of time.

CPMs hold Strong as the Standard for Digital Ad Measurement

For many years, firms—including eMarketer—have equated formats like banners, rich media, sponsorships and video with brand advertising, while search, classifieds and directories, email, lead generation, and mobile messaging were proxies for direct-response efforts. But in today’s digital ad ecosystem, the lines between objective and format are blurring.

El Tri and the gift from the US Men’s National Team

Yours (HispanicAd.com) was the only media outlet I’ve seen that directly addressed the hundreds of millions of dollars in revenue that was saved by having the U.S. men’s team storm back during stoppage time and prevent the Nightmare Scenario from unfolding.

Telefonica & Rhapsody International join forces

Telefonica Digital and Rhapsody International announced a wide-ranging strategic agreement to take a leading place in the fast growing streaming music market.  It paves the way for Napster, a Rhapsody owned brand, to enter the Latin America market via the transfer of the hundreds of thousands of existing customers of the Sonora music service.

US Soccer Team helps our US Hispanic Advertising Industry in the 2014 World Cup.

The U.S. Men’s National Team shattered Panama’s hopes of a berth to the 2014 FIFA World Cup – and kept Mexico’s alive – with two stoppage-time goals to rally for a 3-2 victory at Estadio Rommel Fernandez.

For a few minutes, Mexico’s hopes of qualifying for the World Cup were on life support, only to be saved by Zusi’s equalizing strike. If the U.S. would have lost to Panama, Mexico, who lost to Costa Rica 2-1 this evening, would have finished in fifth place and missed out on their first World Cup since 1982. With the U.S. win in the final minutes, Mexico was assured a fourth place finish ahead of Panama. The USA’s rivals will now play the two-game Intercontinental Playoff against New Zealand on Nov. 15 and 19, with the aggregate winner advancing to the 2014 FIFA World Cup.

Omni-Channel Shopper [REPORT]

Entitled Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, the study is based on in-depth research with dozens of the world’s leading brands and explains how there has been a rapid shift from a traditional linear marketing model to a new omni-channel marketing model that has resulted in a number of CMOs reevaluating how they spend their promotional dollars.

Quinceañeras: The New Sweet Sixteen? [INSIGHT]

For years, Tr3s has documented the trials and tribulations of Latinas planning their quinceañeras on its hit show Quiero Mis Quinces. These coming-of-age parties for girls turning fifteen are a rite of passage in many parts of Latin America – and as the Hispanic population in the U.S. grows, they’re becoming big business.

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