Entitled Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, the study is based on in-depth research with dozens of the world’s leading brands and explains how there has been a rapid shift from a traditional linear marketing model to a new omni-channel marketing model that has resulted in a number of CMOs reevaluating how they spend their promotional dollars.
For years, Tr3s has documented the trials and tribulations of Latinas planning their quinceañeras on its hit show Quiero Mis Quinces. These coming-of-age parties for girls turning fifteen are a rite of passage in many parts of Latin America – and as the Hispanic population in the U.S. grows, they’re becoming big business.
Over 52 million strong, Latinos are affecting every aspect of the national landscape—pop culture, the workforce, consumption, politics and America’s identity as a nation. And from Sept. 15 to Oct. 15, Hispanic Heritage Month recognizes and celebrates the Latino culture and heritage, as well as the contributions U.S. Hispanics have made to the nation.
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.
Vilma replaces Gonzalo del Fa, who has been selected to lead GroupM Multicultural. She will report to Marla Kaplowitz, CEO, MEC North America.
While lecturing recently at a U.S. university, I met a Brazilian American faculty member. As we waltzed back and forth, conversing in both English and Portuguese (I lived in Brazil for nearly two years), he casually referred to the two of us as fellow Latinos. Not once, however, did he use the term, Hispanic. By Carlos E. Cortés / Univision Insights
Earlier this year, Nielsen started its own scientific inquiry with the Digital Program Ratings pilot, and we had two main hypotheses to test. By Eric Solomon, SVP Global Digital Audience Measurement
Last month, Univision kicked off its partnership with Scion with a campaign that shines a light on the brand’s “Pure Process” buying system, a tool that allows customers to easily navigate pricing directly through Scion.com, including financing, insurance and service agreements. The deal marked Scion’s very first Spanish-language upfront buy, and with Hispanics buying more new cars than ever before, how could they resist? by Sara Hasson / Univision Insights
Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017. Though spending is growing quickly in some less-regulated sectors of the healthcare industry, continued privacy concerns, regulatory uncertainty around prescription medicines and patent expirations for blockbuster drugs will continue to put a damper on pharmaceutical-related investments.
Smartphones and tablets continue to ingratiate themselves with mobile phone users. Smartphones became the norm in the past couple of years, and now tablets too are settling into that territory. That’s according to data from research company Frank N. Magid Associates, which found that the number of US mobile phone users who owned or used a smartphone this year reached 74%, up from 58% the previous year. The tablet ownership rate among this group saw an even more dramatic increase, reaching above half of mobile phone users in 2013, up from 33% in 2012.
Auto giant Ford Motor Company joins forces with Tr3s to star in the network’s new reality series “Familia de Circo”, which captures the heart and humor of Circo Hermanos Vázquez – a Hispanic family-run circus with a 40-year legacy. Under the co-created program, Tr3s will champion Ford’s Fiesta Movement, aimed to target millennials, by seamlessly integrating their brand message and assets within the synopsis of the episode through product placement, branded recaps and digital engagement on the multi-media reality series.
For ages, federal policy has encouraged advertisers to advertise by making it cost-effective, tax-wise. But now, some in Congress are reportedly thinking about reversing that longstanding tradition. by Francisco Montero / Fletcher, Heald & Hildreth, P.L.C.
The history of advertising has been one of delegation, trust and evaluation by intermediate metrics. In these areas, advertising’s past will not define its future.
{Why it is crucial to connect the dots between the consumer, music discovery, music consumption, and copyright monetization} by Peggy Dold / Navigation Partners LLC
U.S. Hispanics Over-Index Other Demographics in most Social Media, Entertainment, & Mobile Usage. by Peggy Dold / Navigation Partners LLC
At first blush, “beating the market” might sound like an expression better suited to investing or financial management than to business strategy. When you think about it, though, overcoming the profit-depleting effects of market forces is the essence of good strategy—what separates winners from losers, headline makers from also-rans. A focus on the presence, absence, or possibility of market-beating value creation should therefore help transform any discussion of strategy from something vague and conceptual into something specific and concrete.
APCO Insight revealed its list of the 100 Most Loved Companies. The Walt Disney Company tops the list followed by Yahoo!, Google and Sony respectively.
The idea of TV as the “first screen” and other devices as the “second” or “third” screens is dead. Today, the first screen is whichever one a consumer is looking at, according to “Social TV: Marketing to Viewers in Real Time,” a new report from eMarketer.
T-Mobile announced a multi-year partnership with international singer, songwriter and Grammy Award-winning music icon, Shakira.
By Lili Gil Valletta, Co-founder XL Alliance & Media Contributor
As a former U.S. international student, I can personally relate to the uncertainties of arriving into a new country feeling clueless about confusing campus maps and a language barrier that made it extra challenging to integrate into life in America. Fast forward now and as a marketer who focuses on winning with multicultural audiences in America, I am realizing there is a golden nugget represented by the international-student-population as a viable incoming ‘multicultural’ market.
