The 2013 Social Rich Media [REPORT]
Facebook has emerged as a cost-effective channel for driving both brand and direct response objectives but most marketers are still trying to find the magic recipe for getting the most out of their spend here.
Article placement: Top News
Should you advertise your product/service for Mother’s Day in the Hispanic Market?
No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home! What do you mean you are already at home because this is your country?
The Dispersion, Growth of Hispanics [INSIGHT / REPORT / TOOLS]
The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S., according to a Pew Research Center analysis of U.S. Census Bureau data.
Why your CMO should Care about The Point Of Sale
Chief marketing officers at big brands have historically paid little attention to the machines that sit on their stores’ countertops.
Attracting Customers who Create Customers
Millennials represent the fastest-growing group for travel spending and, according to American Express Business Insights, their spending grew 20% in 2010 despite the down economy and poor job market.
Adriana Cisneros named CEO of Cisneros
Adriana Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company, the previous three as the company’s Vice Chairman and Director of Strategy.
Google, Facebook solidify Hold of US Mobile Ad Market
The US mobile ad market is coalescing around two major players, based on eMarketer’s latest estimates of US digital ad spending.
Men And Emotion: What Do We Know? [INSIGHT]
There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice.
2013 New Mover Report: Marketers to Get to Know Your New Neighbors. [INSIGHT]
Epsilon released the annual 2013 New Mover Report, which looks at consumers’ spending habits and brand affinity when they move. Analyzing samples of new movers compared to the general population, this year’s study identifies a selection of consumer groups which are, or are not moving, that many marketers may be overlooking.
Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT]
A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.
The History of Mobile Technology in Business. [INFOGRAPHIC]
Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use.
Mobile expands its share of Worldwide Digital Ad Spend
Mobile is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide. While mobile internet ad spending as a share of the total digital market is largest in North America, it’s growing in every region around the world.
How the Color Red influences Behavior
Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research from the University of Oxford Said Business School.
Catalina’s ‘Essence of Latinas’ National Tour.
No-nonsense TV Judge Cristina Perez, Actress and DIY Network Host Jackie Guerra, and Actress Estephania LeBaron come together on Thursday, March 18, for Catalina magazine’s 2nd annual “Essence of Latinas” event.
alPunto Advertising promotes Cultural Festival
When it comes to events in California, you really cannot make it without Hispanic attendance. The Anatolian Festival in Orange County is a great example. This Festival, now in its fourth year, attracts over 50,000 consumers to the OC Fairgrounds and provides food, fun, music, typical dances and a close look at the Anatolian culture (old Turkey).
Círculo Creativo and AHAA Announce 2013 USH Idea Awards Winners
Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with Círculo Creativo.
The Checkout – The Hispanic Edition. [REPORT]
This issue takes a deeper look at how Hispanic shoppers seek out experiences in-stores and leverage their mobile devices to find information at the shelf.
FleishmanHillard unveils newly Refreshed Brand
The power of true defines who FleishmanHillard is and what it believes. It also explains what the firm offers clients, including: the power of true insights; the power of true ideas; the power of true integration; the power of true client service; and the power of trueoutcomes.
Leo Burnett Creative Head: “We’re All ‘Under The Influence’ Of Creativity”
The 2013 ahaa annual conference concluded Wednesday afternoon in Miami Beach, Fla. with a resonating presentation from Leo Burnett Worldwide Chief Creative Officer Mark Tutssel, who singled out the Latin world for its “great love of creativity.”
San Antonio Mayor: Lone Star Look Yields America’s Face of Tomorrow
Commenting that San Antonio is a city with a history of Latino inclusion, Castro said”Look at the Texas of today, and you’ll see the America of tomorrow. Texas represents the new face of the American Dream.” He added that if, as the old saying goes, if you could make it in New York you could make it anywhere, the 21st century will see that scenario shift from the Big Apple to the nation’s largest Hispanic metropolitan areas.”
