Whatever the Attribution Approach, Cross-Platform Limitations Still Abound
As chief analytics officer of data management platform (DMP) [x+1], Leon Zemel oversees a host of client-facing marketing practices including campaign management, optimization and business intelligence. Zemel spoke with eMarketer’s Lauren Fisher about marketers’ frustrations with cross-channel attribution and shared insights into the benefits and limitations of taking either a top-down or bottom-up approach to attribution.
Dallas Pets Alive! (DPA), a non-profit organization focused on promoting and providing the resources, education and programs needed to eliminate the killing of companion animals, has selected creative agency Dieste, Inc. to develop and launch its first media campaign.
This epic story of love, intrigue, thrills and all-too-real situations is Sebastián Zurita’s first production for Telemundo as well as his first appearance in a telenovela alongside his famous mother, acclaimed actress Christian Bach.
Santillana USA, Televisa and Univision Communications Inc. have published a book about the life of Roberto Gomez Bolanos titled “Chespirito. Vida y magia del comediante mas popular de America” .
There are lots of CMOs in the world, and some do more than others. In the past, I’ve said you should never trust a CMO who won’t go out and sell, but it’s more than that. To truly understand what makes a great CMO, you have to understand more about the role they play in your organization — a role that will be changing over the next few years.
The variety of ways we consume media is exploding, and TV advertisers are tasked with finding creative ways to break through in this complex media environment. How do some ads captivate viewers while thousands of others are readily disregarded? To gain insight, we identified the top 10 commercials and branded integrations of 2013. Why not learn from the best of the best?
Tapping into quality customer data will become the biggest challenge for online marketers in 2014, according to a StrongView study.
The Hispanic Association on Corporate Responsibility (HACR) announced the findings today from its 2013 Corporate Governance Study (CGS) revealing little progress for Hispanic inclusion on corporate boards over the last 20 years.
The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors.
To make sure Toyota continues to address the needs of the new marketplace, the manufacturer will adopt a more cohesive marketing approach to paid, earned and owned media by placing previously separate agencies into a total market model, called Total Toyota or T2. 
It’s no secret that young Latinos are big fans of technology. For a group that’s always on the go, cost-conscious, and highly social with friends and family near and far, they are very proficient at making the most of whatever technology is available to them.
Viewer demands for control and for new experiences are impacting every aspect of the content supply chain – from story creation through distribution — according to a new report just issued by EY. The report, Future of Television – Media & Entertainment, identifies six key trends that will drive the future of television in the years ahead. The report also explains that media and entertainment companies will need to more closely measure viewing behavior to create experiences that are interactive, mobile and tailored to viewers’ specific needs and interests.
Patterns of global migration and remittances have shifted in recent decades, even as both the number of immigrants and the amount of money they send home have grown, according to a new Pew Research Center analysis of data from the United Nations and the World Bank.
Total advertising expenditures in the third quarter of 2013 declined 1.9 percent from a year ago and finished the period at $34.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. For the year-to-date period of January through September, total spending increased 0.7 percent to $102.5 billion.
Traditional segmentation studies just don’t cut the mustard these days. In a world of saturated markets, abundant consumer choice, endless information sources and evolving behaviors, to ‘do as we always have done’ is the route to decline. In the pursuit of growth, we need to be smarter to hunt the demand, upon which any brand’s life does indeed depend.
IRE Radio Networks announced that Conexión Thalia Radio Show, the popular lifestyle and music program hosted by international superstar and platinum recording artist Thalia, will join the AIRE Radio Networks platform.
As Americans search through an array of electronic and connected devices for holiday gifts, Nielsen took a look at how ownership of devices has changed over the last few years and what consumer have in their homes today.
Just read the article by Pepper MIller – President of ther Hunter-Miller Group titled “’Total Market’ Gets Lots of Buzz, but Multicultural Agencies Will Suffer Badly” regarding her warning of the demise of Ethnic agencies and the lack of ROI for our Industry.
