In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013. Of this number, 46% of survey respondents said they felt addicted to their smartphones, always keeping them at their sides as “backup brains” while on the go.
As the year draws to a close it’s time to reflect on the format preferences of radio listeners in the U.S., where more than 90 percent of Americans use the medium on a weekly basis.
In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question “should Pharma abandon social media?” Her premise was that, in a world where brand marketers change every 18 months, can there ever be enough commitment for long-term tactics such as social? And she is right, to a point. The trouble is that today, at least in the Pharma space, social media is still widely considered a tactical “nice to have.”
Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and effectiveness. But on the radio, good things come in small packages. In addition to attracting more listeners, stations should focus on cultivating more loyal listeners. Those who tune in the most can drive the greatest share of ratings.
A new cohort of young women—members of the so-called Millennial generation—has been entering the workforce for the past decade. At the starting line of their careers, they are better educated than their mothers and grandmothers had been—or than their young male counterparts are now. But when they look ahead, they see roadblocks to their success.
All the noise surrounding native advertising complicates a very simple concept. Have no fear, publishers and brand marketers, native advertising is easy to understand — and execute at scale — with the right technology. Native is a great way to invigorate digital advertising, and it’s not the least bit confusing.
When asked which industries are generally honest and trustworthy so that you normally believe a statement by a company in that industry, over two in five Americans (42%) reply “none of these” – an increase from last year, when 36% indicated the same.
The Interactive Advertising Bureau (IAB) releases “The 2013 IAB MIXX Awards Insights Report,” that for the first time takes a revealing deep dive into a curated collection of select winning campaigns, providing analyses on what works and why through the eyes of top digital marketing leaders. Insights on emerging trends and expert commentary on each piece of work are woven together with campaign case studies as well as video interviews.
Univision Communications Inc. announced the appointment of Mehul Nagrani to senior vice president and general manager, Digital. Nagrani, formerly senior vice president, Digital Operations, will continue to be based in New York and report to Kevin Conroy, president, Digital and Enterprise Development.
NUVOtv announced a content licensing agreement for the basic cable syndication rights to the SHOWTIME drama DEXTER.
impreMedia announced the roll out of its World Cup coverage to date, as well as a robust suite of multiplatform sponsorship opportunities for advertisers looking to connect with highly engaged U.S. Hispanic soccer enthusiasts.
US Hispanic focused Public Relations agency The JeffreyGroup will expand its offering to include advertising and marketing disciplines and re-brand itself as an Ad Agency in 2014.
Every year there’s someone difficult to shop for. As we head into the holiday season, everyone has that friend or relative who poses a tricky gift-giving conundrum.
In an always-on world, mobile devices are always at-hand as consumers move from screen to screen, according to a new eMarketer report, “Key Digital Trends for 2014.”
Age and Sex Table Packages and Race and Hispanic Origin Table Packages: 2012 — These table packages are from the Current Population Survey and include detailed statistics about five-year age groups by sex, the older population (55 and older), and the Hispanic, black and Asian populations. The tables provide a wide range of social and economic characteristics, such as marital status, educational attainment, nativity, employment status, occupation and poverty. These tables are also available for previous years and are only available at the national level and should not be confused with similar American Community Survey statistics.
WPP’s Millward Brown and Ogilvy & Mather released a syndicated tool for understanding a brand’s value across racial or ethnic segments. The Brand Cross-Cultural Index (BCCI) is a brand equity database, assesses and ranks brands based on their appeal to non-Hispanic White, Hispanic, Black and Asian consumers.
According to Radio INK, that’s what some lawmakers seem to be thinking in a letter written to new FCC Chairman Thomas Wheeler from the Committee on Energy and Commerce. The opening paragraph highlights the importance of the commission’s removal of the Fairness Doctrine, calling it an intrusion into free speech. That’s followed up by a call to stop “this most recent attempt to engage the FCC as the news police.” What has lawmakers all twisted up is the commission’s November Public Notice announcing a field test for the research design of a multi-market study of critical information needs. The committee letter states, “The proposed design for the CIN study shows a startling disregard for not only the bedrock constitutional principles that prevent government intrusion into the press and other news media, but also for the lessons learned by the Commission’s experience with the Fairness Doctrine.”
Hispanics may be driving population growth in the U.S. — but when it comes to appearing on the silver screen, they’re a pretty rare sight. In October, USC’s Annenberg School for Communication and Journalism released a study revealing that in the top 100 grossing films of 2012, only 4% of speaking characters were Hispanic. In fact, they are the most under-represented group in movies (76% White, 11% Black, 5% Asian).
The rapid emergence of the everywhere, always-connected consumer places new demands on marketers, according to a new eMarketer report, “Key Digital Trends for 2014.” Specifically, it raises expectations about the speed with which marketers need to respond to expressions of interest across the customer journey, from the consideration phase all the way through to post-sales service. Gone are the days of 24- or 48-hour response times. Consumers expect instant interactions, whether it is a relevant offer or an answer to a customer service query, and the ability for same-day delivery of items purchased through digital channels.
The year’s end is fast approaching. It’s a time when many choose to reflect on the months gone by, and to re-establish their priorities for the new year. When it comes to finding stability between work and leisure time, some Americans are more out of balance than others – none more so (perhaps not surprisingly) than those in households with children, who report the fewest median hours of leisure time per week (15 hours).
