A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.
Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use.
Mobile is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide. While mobile internet ad spending as a share of the total digital market is largest in North America, it’s growing in every region around the world.
Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research from the University of Oxford Said Business School.
No-nonsense TV Judge Cristina Perez, Actress and DIY Network Host Jackie Guerra, and Actress Estephania LeBaron come together on Thursday, March 18, for Catalina magazine’s 2nd annual “Essence of Latinas” event.
When it comes to events in California, you really cannot make it without Hispanic attendance. The Anatolian Festival in Orange County is a great example. This Festival, now in its fourth year, attracts over 50,000 consumers to the OC Fairgrounds and provides food, fun, music, typical dances and a close look at the Anatolian culture (old Turkey).
Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with Círculo Creativo.
This issue takes a deeper look at how Hispanic shoppers seek out experiences in-stores and leverage their mobile devices to find information at the shelf.
The power of true defines who FleishmanHillard is and what it believes. It also explains what the firm offers clients, including: the power of true insights; the power of true ideas; the power of true integration; the power of true client service; and the power of trueoutcomes.
The 2013 ahaa annual conference concluded Wednesday afternoon in Miami Beach, Fla. with a resonating presentation from Leo Burnett Worldwide Chief Creative Officer Mark Tutssel, who singled out the Latin world for its “great love of creativity.”
Commenting that San Antonio is a city with a history of Latino inclusion, Castro said”Look at the Texas of today, and you’ll see the America of tomorrow. Texas represents the new face of the American Dream.” He added that if, as the old saying goes, if you could make it in New York you could make it anywhere, the 21st century will see that scenario shift from the Big Apple to the nation’s largest Hispanic metropolitan areas.”
American workers are increasingly worried about their income and benefits security, as well as their employability, with aggregated concerns regarding these issues showing a slight increase since last month (from 56% in March to 57% in April). This combined measure shows a strong and increasing concern, particularly among older and higher income workers, while individual … Read more
In corner offices around the world, in marbled boardrooms and in whisky bars, they gather: movie executives, trying to figure out how to keep people coming to the movies.
The Great Recession put a wide swath of US consumers on the money-saving path, and digital tools helped make bargain hunting all the easier.
Sun Broadcast Group, Inc. announced the appointment of Julio Aponte to Director of Hispanic Sales. Aponte will oversee sales & marketing efforts for all of Sun’s Hispanic products including the recently signed “El Mandril Morning Show”.
impreMedia announced plans for the Centennial celebration of El Diario/La Prensa. The year-round initiative will include a series of major events, special multimedia stories, and partnerships with some of New York’s finest institutions.
MundoFox has named Suzette Millo, Vice President, Content Strategy.
Ms. Millo is responsible for the comprehensive analysis and support of the network’s programming content from inception to air including the strategic evaluation and selection of scripts and products. In addition, she also oversees the programming publicity initiatives and helps lead the overall communications efforts for the network.
Ask yourself a question: How much money do you spend on audience research to better understand who your audience is, whether it’s focus groups or in-market research? Now ask yourself: What if that money could be spent for real-time research while also reaching your target with actual messaging? In other words, what if your budget … Read more
From April 29th to May 1st, AHAA: The Voice of Hispanic Marketing will bring together the best of Hispanic marketing and creativity as part of the “Thinking Under the Influence” conference taking place at the Eden Roc Renaissance Hotel in Miami. Attendees will be treated to content highlighting the Hispanic influence that is currently driving much of America’s evolving culture and therefore the marketing industry as a whole.
“The ‘Thinking Under the Influence’ Conference is gearing up to be a completely new experience,” said Roberto Orci, Chair of AHAA and CEO of Acento Advertising. “Attendees will be able to engage with speakers more closely than they ever have and will be able to readily react to the content as they interact with each other. ”
Global consumer confidence increased in the first quarter of 2013, rising two index points to 93 from 91 in Q4 2012, according to findings from the Nielsen Global Survey of Consumer Confidence and Spending Intentions. Improved consumer attitudes about job prospects, personal finances and the ability to spend in the U.S., across key Asian export markets and throughout northern and central Europe helped drive the quarterly uptick. On a year-over-year basis, however, the Q1 2013 index score of 93 is a point lower than it was in Q1 2012.
