Ad Tech Companies are Bad Marketers
Advertising technology companies as a category are bad at marketing. Instead of creating customers, we too often create confusion in the marketplace.
Article placement: Top News
Hector Galvan passes.
Hector Galvan – Director of Hispanic Communications at Sprint has passed after a quick bout with cancer.
TAJÍN International names d expósito & Partners AOR for Total Market
After a multi-agency review, d expósito & Partners has been named as the U.S. agency of record for the total market for TAJÍN International Corp., the market leader in the category of fruit and vegetable seasonings in Mexico and the United States. The agency will provide services for all assignments in the general and Hispanic markets.
Keeping Up with Working Moms [INSIGHT & INFOGRAPHIC]
We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do you reach this affluent consumer group in their limited free time? By making their lives easier, anticipating their needs and interests.
Income in Puerto Rico Holds Steady After Recession
Statistics released today from the U.S. Census Bureau’s Puerto Rico Community Survey show that the median household income for Puerto Rico and most of its 10 largest municipios held steady after the most recent recession. Puerto Rico’s median household income was $19,518 during the post-recession period of 2010 to 2012, statistically unchanged from 2007 to 2009.
‘COMBATE AMERICAS’ on mun2
mun2 will premiere its first MMA (mixed martial arts) competition reality series “Combate Americas” on Sunday, February 23rd at 10:00p.m. EST/ 9:00p.m. CST. The series produced by BMP Latin ( a division of Emmy award winning Bunim/Murray Productions) and created by Co-founder of Ultimate Fighting Championship (UFC) Campbell McLaren, follows the lives of ten Hispanic MMA fighters as they compete, coexist and face the daily challenges set before them to win an exclusive contract with the new Combate Americas franchise. The series will be hosted by award-winning Latin music duo Chino & Nacho and MMA host/journalist Andrea Calle. Urban music superstar Daddy Yankee will serve as Combate Americas’ first commissioner and Piolin, SiriusXM host of Piolin Radio channel 147, appears as the color commentator.
Vision Strategy and Insights launches
Vision Strategy and Insights (VSI) announced the launch of a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers.
Celebrities Have Little to No Impact on Ad Effectiveness [INSIGHT & REPORT]
Ace Metrix published a second study on the effectiveness of celebrities in video advertisements. The report builds upon a previous study that found, in general, ads with celebrities do not perform as well as ads without celebrities. The study explores the overall effectiveness of more than 1,200 celebrity ads while employing an innovative statistical approach to identify the “pure impact” of over 60 of the most frequently featured celebrities, including a sample of mascots and brand franchise characters.
Importance of Experiential and Engagement Marketing [REPORT]
A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.
Social Media Response Rates, Times Dip as User Engagement Explodes
Social media has become a critical channel for brands looking to connect with consumers, but it looks like many followers aren’t getting the attention they expect, according to data released in December 2013 by Sprout Social.
Man and Mobile Device: New “Besties” and Growing Fonder
Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device.
HPRA Miami launches
The Hispanic Public Relations Association (HPRA) announced the launch of its newest local chapter, HPRA Miami.
Hispanic Millennials: Becoming Mainstream America, But Not Losing Their “Latinicity” [INSIGHT]
In the past, Latinos who wanted to participate in some parts of American society felt they had to hide aspects of themselves to fit in. Today, that cultural zero-sum game is long gone – and our differences make us cool. Hispanics make up such a large proportion of young people in America that they’re not just participating in mainstream American culture, they’re increasingly defining it. And that doesn’t make them any less Latino.
Richards/Lerma expands operations to Buenos Aires
Richards/Lerma has extended its Latin American operations to Buenos Aires, Argentina, and grown its creative services operations.
2014: The Year of Marketing Accountability
Since the dawn of modern advertising, marketers have been trying to figure out what works. After years of spreadsheet addiction, educated guesses and gut-based optimization, the advent of advanced analytics tools has provided marketing organizations with far better — and far more automated — decision-making and forecasting capabilities.
Are Viewers Pulling the Plug on Cable and Satellite?
The television industry has witnessed a shakeup in recent years with TV viewers’ quick adoption of new viewing platforms and the gradually declining levels of cable and satellite subscription services. Some have expressed concerns about how TV service subscription rates are changing and whether this will affect the current business model. However, a recent TV Dailies poll conducted by Ipsos MediaCT surveying prime-time viewers’ subscription service behavior suggests the industry should not be worrying just yet.
‘Privacy and Tracking in a Post-Cookie World [REPORT]
The cookie has proved to be an effective and efficient solution to many problems, but with the evolution of the internet and new technologies, an over-reliance on the cookie has led to a variety of issues for industry stakeholders and consumers.
Product branding: The power and value of brands [REPORT]
Branding has been around for hundreds of years. The word “brand” is derived from the branding or burning of a mark into the hide of cattle to differentiate one from another. Bass & Company claims to have the world’s first trademark with its red triangle logo. Wine jars found at Pompeii have indications of product branding on them. Branding creates differentiation. When done effectively it creates positive awareness and, ultimately, value.
TV Remains the Reigning Champ
According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.
Dude, Here’s My Car: Gen Y Shows Interest in Vehicle Ownership
Gen Y consumers are showing a clear interest in vehicle ownership and have specific ideas of what they want in a car, according to Craig Giffi, vice chairman, Deloitte LLP, and automotive practice leader.
