Educational Attainment in the United States: 2013 [INSIGHT]
This report, based on the Current Population Survey, provides a portrait of academic achievement by demographic characteristics, such as age, sex, average earnings, and Hispanic origin.
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Consumer Search Behavior
DAC Group and Kantar released the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage throughout the United States and Canada. Results in the categories of general consumer search behaviour, mobile, and social search show steady trending in digital adoption. Slight variances in findings uncover unique needs highlighted in select sectors. Overall insights gleaned reinforce the need for today’s Digital CMO to take a strategic look at online consumer conversion strategy.
WDFL-TV promise to remain on the air in Miami after CNN Latino ceases operations
WDFL Channel 18 in Miami announced that it will remain on the air with the bulk of its current programming and will add new content and shows.
Círculo Creativo & AHAA Announce Call for Entries for 2014 U.S.H. Idea Awards
Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces that call for entries for the Third Annual U.S.H. Idea Awards are now open through April 1st, 2014. The award, which recognizes the best creativity in U.S. Hispanic advertising, is adding new categories and embracing the broad spectrum of Hispanic marketing to include public relations; branded content and entertainment; and integrated campaigns. The Awards will take place in Miami, FL on Tuesday, April 29th, 2014, as part of the 2014 AHAA “Thinking Under the Influence” Conference.
Bromley Communications selected to support Enterprise Holdings’ National and Alamo Brands in Latin America & Caribbean
Bromley will create a branding campaign for both brands and develop specialized communications tools to assist franchisees with their in-country marketing efforts.
Millennials’ Social Media Posts influence Peers to buy New Products
Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
Defining & Benchmarking the “TOTAL MARKET” Approach [INSIGHT]
According to Linda Lane Gonzales, minorities in the U.S. are rapidly advancing into the majority position, becoming the new mainstream. “Hispanics and other ethnic groups make up 41 percent of the population,” she says. “This will grow to over 50 percent by mid-century. Yesterday’s Multi-cultural segments are today’s General Market.”
Multicultural TV: Social Media Key To Building Momentum For Big Events
Knowing your audience and taking advantage of the extensive reach of social media can help maximize network investments made in big tent pole TV events and shows, said a panel of executives speaking at the Multicultural TV Summit here Tuesday.
NUVOtv 2014 Upfront Plans
NUVOtv announced that it will hold its 2014 upfront event in New York on the evening of Monday, May 12. Today’s announcement was made by Craig Geller, NUVOtv’s Senior Vice President Advertising Sales. The venue will be announced at a later date.
MLS en Miami
Major League Soccer announced on Wednesday that former LA Galaxy midfielder and world soccer superstar David Beckham has exercised his option to purchase an MLS expansion team, and that he’ll be setting up shop in Miami.
Hispanic Adult Millennials: Eating Out More, Especially For Breakfast [INSIGHT]
Hispanic young adults have been hit hard by the tough economy. Tr3s’s Millennial study showed that they value frugality and are smart with their money. They love to go out for coffee because it’s an inexpensive way to meet up with friends – but are they going to restaurants, too?
Multicultural TV: Franklin Urges Marketers To Find Cultural ‘Sweet Spot’
Smart marketers going after the growing markets of young multiculturals will use research and insights into how those people think about themselves and find the “sweet spot” in messaging that resonates. That was a lesson from Esther “E.T.” Franklin, executive vice president and head of SMG Americas Experience Strategy at Starcom MediaVest Group, in a conversation opening the Multicultural TV Summit and Leadership Awards in New York City.
Multicultural TV: Garcia Touts Importance of ‘Authenticity’ in Multicultural Programming
Lino Garcia, general manager of ESPN Deportes, stressed the importance of “authenticity” in programming towards a multicultural audience during a keynote discussion moderated by ESPN Radio host and First Take commentator Stephen A. Smith at B&C/Multichannel’s Multicultural TV Summit on Tuesday.
Multicultural TV: Programmers Vary Approaches to Targeting Content
One size, increasingly, does not fit all in the pursuit of multicultural TV audiences.
Multicultural TV: Hispanics Still Not Garnering Fair Share of Ad Dollars
Latinos may be enjoying increasing influence across U.S. culture and expanded buying power to go along with their population growth, but when it comes to advertising messaging and spending aimed at this group the industry continues to lag.
Multicultural TV: Mainstream Coverage of Immigration Lacks
The mainstream media is off by a mile when it comes to covering immigration and other issues of vital importance to the Hispanic community, said a pair of prominent TV news personalities on the panel “The Role of News and its Impact on the 2014 Multicultural Vote” at the Multicultural TV Summit here Tuesday.
Univision & Variety Media joins forces to launch Variety Latino
Univision Communications, Inc and Variety Media LLC, a subsidiary of Penske Media Corporation announced a new partnership to launch an entertainment news brand, “Variety Latino–Powered by Univision,” aimed at providing Spanish speakers across the U.S. with coverage of all aspects of the global entertainment industry.
Schwarz named President & GM of Telemundo 47 / WNJU in NY
The Telemundo Station Group named Cristina Schwarz as President and General Manager of Telemundo 47 / WNJU, the NBCUniversal-owned television station serving the Hispanic community in the New York Tri-State area. Additionally, Liliana Aristizabal was promoted to Vice President of Sales for the station.
Dedicating Wealth to Preserve Health
An apple a day keeps the doctor away. But when fruit doesn’t cure what ails you, a solid health and wellness plan might just do the trick. China, which is on pace to produce 37.5 million metric tons of apples in 2013, leads the globe in terms of saving for health-related issues (63%), with the greater Asia-Pacific region close behind (55%), according to findings from the Nielsen Global Survey of Saving and Investment Strategies.
More U.S. Shoppers Plan to Buy from Stores but Want the In-Store Shopping Experience to Match Convenience of Online
Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to the results of the latest study of “seamless retailing” by Accenture. In a survey of 750 adult consumers, 21 percent of U.S. shoppers said they plan to increase their in-store purchasing, up from just nine percent of shoppers in the previous year. Asked to name what retailers need to improve the most in the overall shopping experience, 40 percent of respondents ranked improving the in-store shopping experience first, compared to just 16 percent who said the same of online shopping.
