Article placement: Top News

Executives divided on which Department should Oversee Social Media Activities [INGFOGRAPHIC]

  Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said marketing.

Not Just an Immigrant Group

  By Dr. Carlos E. Cortés / Univision Insights

Let’s start with an oft-repeated misperception, one I sometimes hear even from other Latinos: that Hispanics are just “another immigrant group.” History tells a different story. Certainly most of us have some immigrant heritage, a rich heritage at that. For me, this includes my three immigrant grandparents, including one from Guadalajara, Mexico. However, many Hispanics have a heritage that does not involve immigration because their ancestors did not come to the United States – the United States came to them.

NGL Media presents – Latino Digital Video Summit

  NGL Media announced the launch of the first ever Latino Digital Video Summit hosted by Disney ABC Television Group, taking place in Los Angeles on Tuesday, October 29th on The Walt Disney Studio Lot from 2pm – 7pm.

Hispanic Adult Millennials: Avoiding Risk, Seeking Balance … and Generally Pretty Happy [INSIGHT]

  Millennials coming of age today are entering adulthood under a unique set of circumstances. They have access to technology that Boomers and Xers did not have at that stage of life. They’re concerned about climate change, as natural disasters strike with severity and frequency. Growing up in a post-9/11 world has inspired a greater sense of caution. Most importantly, the difficult economic conditions since 2008 have changed their timelines for typical adult experiences like establishing a career, moving out of their parents’ house, getting married, and starting families. How is this combination of factors affecting their life choices and experiences?

Millennial Purchase Behavior [INSIGHT & REPORT]

  With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels with 51 percent indicating this print source is their first choice for savings. The top five places all respondents most often get their coupons and deals from are the newspaper; emails/coupon alerts; Internet searches; mailbox; and retail circulars. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth. 

UM cracks The Social Code [INSIGHT]

  Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this year’s survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally at the global level.

Solorio named Multicultural Marketing Manager at Brown-Forman Corporation

  Brown-Forman Corporation announced the appointment of Alejandro Solorio as multicultural marketing manager.  In this role, Solorio is responsible for the creation and activation of multicultural programs that will grow Brown-Forman’s share among high-growth multicultural consumer segments.

Latinos and the NFL

  The National Football League (NFL) has not been shy in its pursuit of Latino viewers. The most popular sports league in America wants to win over the fasting-growing demographic in America.

Millennial Men keep their Digital Lives humming

  Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”

The Global Shift in Shopping Behavior: Fewer Shopping Trips, More Interactions

  To get a handle on how the shopping dynamics of consumers around the world are changing after the recession, Nielsen analyzed consumer transactions totaling $33 trillion in GDP across 14 countries* to see how people are shopping these days. The analysis looked at year-over-year growth rates for a three-year period and found that while spending intentions around the world are up, trips per household are either flat or declining, reflecting a new consumer mindset across both developed and developing markets.

Blum named President of Cisneros Media

  Cisneros announced the appointment of Jonathan Blum as President of Cisneros Media, a newly formed corporate division encompassing all of the organization’s affiliated media and entertainment companies, aligning their business strategies and fostering greater synergy. 

Population Decline of Unauthorized Immigrants Stalls, May Have Reversed [REPORT]

  The sharp decline in the U.S. population of unauthorized immigrants that accompanied the 2007-2009 recession has bottomed out, and the number may be rising again. As of March 2012, 11.7 million unauthorized immigrants were living in the United States, according to a new preliminary Pew Research Center estimate based on U.S. government data.

FTC puts conditions on Nielsen’s Proposed $1.6B Acquisition of Arbitron

  Media research company Nielsen Holdings N.V. has agreed to settle Federal Trade Commission charges that its proposed acquisition of Arbitron Inc. may substantially lessen competition.  Nielsen will divest and license assets and intellectual property needed to develop national syndicated cross-platform audience measurement services.

Life Insurance Knowledge is Low among Hispanics [STUDY]

  The 2013 Insurance Barometer Study (IBS), now in its third year, reveals that Hispanics still have a low rate of life insurance ownership (59 percent) when compared to Whites (62 percent) and African Americans (66 percent.)

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