There’s no shortage of people tweeting about live TV these days—it’s a digital phenomenon and picking up speed. In 2013 alone, 36 million people sent 990 Million Tweets about TV, according to Nielsen SocialGuide. Until now, however, we haven’t known how many people tweet about TV and brands—critical information for advertisers who want to leverage the momentum of Twitter TV activity to amplify brand messages.
In last week’s blog post, we focused on how US-born Hispanics are driving population growth. This week, we’re going to give some more detail on what their lives look like – and it’s quite different from the Hispanics 18-34 of ten years ago. Not only have those born in the US surpassed immigrants as the dominant group within the Latino young adult demo, the formerly ascendant economy has taken a hit. Because of the tight job market, Hispanic Millennials’ lives have taken some unexpected turns.
Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation gap? A new study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research (Radius GMR) shows that while there are certainly differences, there are also some significant similarities between the two groups.
Cisneros Media announced the launch of Cisneros Media Distribution (CMD). As part of the Cisneros Media corporate division, CMD represents the products of Venevision Productions and Venevision; in addition to promoting and commercializing the catalogues of key independent producers from around the world.
“Ven que va a comenzar, el mundo unido está” (“Come, it’s about to begin, the world is united as one”) is part of the verse of Coca-Cola’s official anthem of the 2014 World Cup that will be performed by Colombian superstar, Carlos Vives alongside two renowned international singers, who will help to bring the celebration and joy to the biggest soccer event in the world.
Aflac will release Pep-Talk Soccer, the company’s latest Spanish language commercial on Sunday, January 19th. The new commercial leverages the hype of the 2014 World Cup to deliver an important message to the Hispanic Market. When an unexpected injury strikes, Aflac can help you stay focused on your goals.
eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. Mobile adoption is slowing, but new users in the developing regions of Asia-Pacific and the Middle East and Africa will drive further increases. Between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population, according to a new eMarketer report, “Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates.”
In sights from GfK’s MultiMedia Mentor show that teenagers’ Internet use is growing faster than that of any other key age group, abetted by a variety of devices – smartphones, tablets, videogame consoles, and connected TVs. Time spent online by teens (ages 13 to17) rose 37%, to just over 4 hours per day, compared to the beginning of 2012; by contrast, online minutes remained essentially flat for those aged 18 to 64, 18 to 54, and even 18 to 49.
New York City’s distinguished dozen power players – – – Mariano Rivera, Zoe Saldana, Daisy Exposito-Ulla, Phil Suarez, Mario Baeza, Marc Anthony just to name a few. GET TO KNOW THEM ………
As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliché: stoners, bongs, the munchies.
Yet, if legal weed is now a real product, like beer or cigarettes or Sudafed, shouldn’t we be thinking about how to market it? And, if so, what’s the creative brief going to look like for a pot brand?
Let’s take a quick hit.
Entravision Communications Corporation announced that its Luminar division, the “big data” analytics and modeling provider has added two new senior management positions which will further strengthen the company’s data analytics capabilities and programmatic ad buying sectors.
According to Radio Business Report (RBR.com), El Mandrill (Ricardo Sanchez) is headed to KXOS-FM after contract negotiations ended under negative circumstances since Mr. Sanchez’s manager (Fernando Schiantarelli) created insubordinate and disrespectful contract negotiations with Spanish Broadcasting System Corporate. Schiantarelli was also Renán Almendárez Coello’s ‘El Cucuy’ manager and what RBR reported, it destroyed Renan’s radio career with the same behavior. Renan was on KSCA-FM LA, a Univision affiliate at the time.
5 Rules for Storytelling to the Next Generation
Effective storytelling, as it always has, boils down to one thing: knowing your audience. No matter what the technology or the user experience, understanding your consumer’s mindset is paramount to communicating with them. By Roberto Ruiz – Univision Communications
Telemundo Media announced that the network will hold its annual Upfront presentation on Tuesday, May 13, 2014 in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.
Entravision Communications Corporation announced that the company has appointed Jose Villafañe to EVP of Entravision Solutions and Entravision Radio Network. His responsibilities include all national spot and network goals for Entravision owned and operated and partner radio stations.
Mobile apps have proven to be a new tool that businesses can use to engage with customers in a variety of ways: providing information, as a customer relations management tool and to build a brand—to name just a few.
Rebecca Drucker who has enjoyed a career in the US Hispanic advertising and marketing industry with several media companies such as Univision, Telemundo, Terra.com and the William Morris Agency has joined Ricky Martin’s management team.
SapientNitro, part of Sapient, announced its acquisition of La Comunidad, a creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing.
It’s no secret that Hispanics are driving US population growth. But in recent years, the dynamics of that growth have changed. Ten to twenty years ago, young adults entering the US to look for work caused the Hispanic population to rise. Today, immigration has slowed due to the economy – but owing to high birth rates, the Hispanic population has continued its ascent.
Advertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.
