Sánchez named EVP & Director of Hispanic Media and Custom Publishing at EPMG
EPMG adds Alejandro “Alex” Sánchez to its executive team in the role of executive vice president and director of Hispanic media and custom publishing.
Article placement: Top News
Population Decline of Unauthorized Immigrants Stalls, May Have Reversed [REPORT]
The sharp decline in the U.S. population of unauthorized immigrants that accompanied the 2007-2009 recession has bottomed out, and the number may be rising again. As of March 2012, 11.7 million unauthorized immigrants were living in the United States, according to a new preliminary Pew Research Center estimate based on U.S. government data.
FTC puts conditions on Nielsen’s Proposed $1.6B Acquisition of Arbitron
Media research company Nielsen Holdings N.V. has agreed to settle Federal Trade Commission charges that its proposed acquisition of Arbitron Inc. may substantially lessen competition. Nielsen will divest and license assets and intellectual property needed to develop national syndicated cross-platform audience measurement services.
Life Insurance Knowledge is Low among Hispanics [STUDY]
The 2013 Insurance Barometer Study (IBS), now in its third year, reveals that Hispanics still have a low rate of life insurance ownership (59 percent) when compared to Whites (62 percent) and African Americans (66 percent.)
49% of marketers will launch a holiday campaign before Halloween
Experian Marketing Services announced results from a recent survey that asked more than 200 marketers to share their cross-channel marketing plans for the holiday season.
Building vs. Fostering Community in Social
Social media is all about community. Without community, there is no social – unless you’re having schizophrenic conversations with yourself. But, there’s a big difference between BUILDING a community and FOSTERING a community.
How to pick The Best Social Media Network for your Brand
It’s easy for marketers to become overwhelmed by social media. There are so many social networks, and each one can seem essential to your brand’s success. However, it’s not necessary to spend resources on them all. Rather, pick the channels that make the most sense for your brand. There are two key steps to determine which social networks are right for you. First, identify your brand’s audience and goals. Second, understand the strengths that each social network offers to brands.
Univision’s ‘We Are One’ [VIDEO]
In celebration of Hispanic Heritage Month, Univision presented “We Are One,” a brief video that celebrates the important role Hispanics play in the fabric of American life, contributing to the growth of businesses, the workforce and well being of America.
140M connected Cars projected to be on the Road Globally By 2017
Automakers and tier one electronics makers are designing connected car systems that are changing the way consumers entertain and inform themselves while they drive. Soon, the two knob radio we’re accustomed to will be replaced with a touch screen audio delivery platform, making cars essentially smartphones on wheels. How can the radio industry adjust to the new challenges? How are consumers adjusting to new in-car technologies currently in the marketplace?
Organizations must Tap into Worker Passion to address Competitive Pressures [REPORT]
To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11 percent of U.S. workers surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled “Unlocking Passion of the Explorer.”
Eventus announces The Latin Grammy Acoustic Sessions
The Latin Recording Academy and Eventus announced that Rubén Blades, Fonseca, Arthur Hanlon, Víctor Manuelle, Draco Rosa, and Voz de Mando will perform at various Latin GRAMMY Acoustic Sessions across the country.
AT&T presents Journey: A Dive into Mexico’s Culture [CREATIVE]
In honor of Hispanic Heritage Month and Mexico’s Independence Day celebrated earlier this week, AT&T partnered with Univision Network to celebrate the 50th Anniversary of Univision’s flagship TV station KMEX by honoring Mexico’s rich culture and history through its latest TV spot, “Journey”.
Hispanic Consumers are Crucial to Adult Beverage Industry [INFOGRAPHIC]
By 2015, Hispanics will account for 15 percent of the total U.S. LDA population. By 2045, one-quarter of the U.S. LDA population will be Hispanic, according to the Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights just released by Technomic.
Scion’s ‘Pure Process’ on Univision
Univision Communications Inc. announced that it has completed a marketing partnership with Scion for a campaign to begin this fall showcasing Scion’s “Pure Process” to Hispanic Millennials. This deal marks the first time Scion is purchasing Spanish-language media upfront, with the brand’s complete Spanish-language budget spanning Univision’s entertainment and sports properties.
The Cabo Comedy Festival on NUVOtv
The Cabo Comedy Festival, under the slogan “Where the Land Ends and the Fun Begins,” has aligned with NUVOtv, to broadcast the first ever comedy festival in Cabo.
Manipulating Millennials [INSIGHT]
By Gonzalo Lopez Marti / Atkins López Martí
As an adman & marketer who has played cat & mouse & mouse & cat with Millennials (aka Generation Y, EcoBoomers, Trophy Kids) for quite some time, my humble opinion is as follows:
Millennials are accomplished manipulators.
Hispanic Millennials are more Optimistic, carry Less Debt than other Millennials [INSIGHT & REPORT]
The PNC Financial Independence Survey sought insights into the financial mindset of 20-29 year-olds who are establishing their careers in a highly competitive job market in the shadows of the global recession. The study compares responses within the millennial age group, between Hispanic and non-Hispanics and between those with and without higher education.
Global Trust in Advertising and Brand Messages [REPORT]
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.
The Cool List: What Hispanic Millennials are Into Right Now [INSIGHT]
What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ? Furthermore, how do those who still reside with their parents differ from those who live on their own as young families? Tr3s looked at all of this as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty.
Salsa, Tortillas, Dulce de Leche, and now Hugs [INSIGHT]
By Felipe Korzenny, Ph.D.
I read in the Wall Street Journal (September 14 – 15, 2013) that hugs are an issue now in the United States as many more people hug than ever before. My first reaction was that as tortillas overtake white bread and salsa overtakes ketchup, hugs overtake social distance. Is this the Latino influence? Now the WSJ article talks about how to defend yourself from huggers. That is a serious departure from the nature of hugging in Latin America and other “hugging” regions of the world where the hugging is seen as a welcome sharing of human warmth and reassures people of their relationship.
