Music: A Key Element in Young Latinos’ Lives [INSIGHT]
Music is one of the most important elements of life for Latinos. Along with family and food, it’s part of the cultural trinity of things they say make them feel most “Latino.” Music’s appeal crosses generations, with the ability to touch the hearts of recent immigrants, US-born children of foreign-born parents, as well as those whose grandparents made the original journey here. It also plays a key role in day-to-day life, as something they believe keeps them sane, safe, and happy.
Brand commitment might not always be a good thing, and in the case of high-severity recalls, consumers with a high level of brand commitment may actually respond more negatively than those with less loyalty, according to researchers.
Word of mouth marketing is more effective than “traditional” marketing, according to 64% of marketing professionals interviewed in a new survey sponsored by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA).
Native advertising exchange Hexagram, in collaboration with specialist research and public relations consultancy, Spada, have published the results of the most comprehensive survey conducted on native advertising to date. In September 2013, a questionnaire was distributed to a cross-section of professionals working in publishing, advertising and PR agencies.
Univision Communications has offered an interesting infographic regarding the importance of the US Hispanic Social Power.
The paper, available to the public as a complimentary download, provides companies with important context for understanding the changing dynamics of today’s multi-platform digital marketplace.
With an ever-growing list of channels for brands to connect with their audiences, it seems rational to expect that advertising and marketing campaigns are in a constant state of improvement. But what if these campaigns are fundamentally misaligned with consumer expectations?
Data is the lifeblood of marketing, yet marketers are extremely frustrated with their business information. There is a growing disconnect between what marketers want and need from their data and what they are actually getting, according to a new report by Domo, a cloud-based venture helping CEOs and other executives transform the way they manage business and get more value from existing investments in business data.
At the recent 2013 Hispanic Retail 360 Summit, a cross-channel conference, CPGs, retail experts converged to share insights on successful programs. There was unilateral agreement that now is the time to act strategically on the opportunities to approach the Hispanic and non-Hispanic consumers in unison. By Carlos Santiago / Santiago Solutions Group
As the discussion continues regarding the viability and implications of the “total market” approach embraced by so many major brands at the ANA Multicultural Marketing conference in early November 2012, I came across an interesting perspective from the folks at ReachingBlackConsumers.com By Jose Villa / Sensis
Latino influence in the US keeps growing one cultural example at a time. The Wall Street Journal published on Friday November 1, 2013 an article entitled “No Bones About It, Day of the Dead Is Finding New Life.” The article talks about a trend among non-Hispanics, particularly in areas of heavy Latino presence like California and Texas, who now set up altars to their dead relatives in different locations. An interesting example is that of a woman in Oceanside, California, who created an altar to her father in the trunk of his car. By Felipe Korzenny, Ph.D.
Sixty-eight percent of marketers measure all or most of their sponsorship and event marketing activities, according to a new survey by the ANA (Association of National Advertisers); however, a sizeable 32 percent measure only half or less.
Brand strategy on social media has expanded drastically in the past year. While many monitoring conversation during the most-talked-about televised events has been a commonality, brands have taken their social media efforts to a new level: predictive and real-time/responsive content marketing. By Bill Mrazek, Social Media Strategist, BodenPR
The National Hispanic Media Alliance (NHMA), launches with a strong mission to be the leading Hispanic print media advocacy group in the nation, representing prominent community based Hispanic publications; showcasing the value of cultural relevance and the power of hyperlocal content.
A Broken Bargain for LGBT Workers of Color examines how LGBT workers of color face unique challenges related to their race and ethnicity and their sexual orientation and/or gender identity. In particular, LGBT workers of color are hindered by three major barriers: educational barriers; hiring bias and on-the-job discrimination; and unequal pay, benefits, and taxation. As a result, LGBT people of color are some of the most disadvantaged workers in the United States—and face extraordinarily high rates of unemployment and poverty.
The multi-year exclusive partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories.
Post-Newsweek Stations announced the appointment of Bert Medina as Vice President and General Manager of WPLG–TV, the group’s ABC affiliate in Miami. 
The Ram Truck brand recently launched the 30-second television ad “Beyond the Encore”. A 60-second spot, “Anthem,” will debut on Univision during the Latin Grammy awards ceremony on Nov. 21. An additional 60-second ad will be revealed in December in anticipation of Juanes’ new single and album release while similar ads, “The Long Haul” and “Chasing the Sun”, will air in the coming weeks. The campaign focuses on the class-leading innovations of the 2014 Ram 1500, emphasizing values such as hard work and determination shared by the brand and Latin cultures.
Lapiz USA was recently recognized as the U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards in Buenos Aires, Argentina. The network won a total of seven honors – one Gold, four Silver and two Bronze awards at the ceremony. The highly prestigious Agency of the Year recognition came just after Chief Creative Officer Laurence Klinger was honored as the U.S. Hispanic Creative Director of the Year.
LEGISLATIVE ALERT!!! Last month we reported on indications that, according to AdWeek, some in Congress are thinking about revising the tax code to eliminate, or at least seriously reduce, the deductibility of advertising expenses. We have a follow up.
