The GfK Brand Benchmark Study, assessing US consumers’ relationships with hundreds of products and services in 48 categories, found stark disparities in what different generations value in a brand. While both Generations X and Y value a product’s functionality (associated with a Best Friend relationship), Gen Y also cares strongly about a brand’s image and notoriety (epitomized by Star and Guru status).
Macy’s, Inc. announced it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an internationally recognized actor, recording artist, music producer, author and philanthropist.
I know that Thanksgiving is over, but I wanted to say that I was and am thankful for the advertising industry (of course in addition to my family, health, friends and good fortune). And not just for the ad I saw in a taxi last week that informed me that I could use American Express Rewards Points to pay my fares (which I’m now doing regularly when in cabs with Verifone screens). I am thankful for advertising because it does so much for us, far more than most of us give it credit for.
The 19 winners of the promotion conducted by Coca-Cola Zero in Argentina, Chile, Colombia, Costa Rica and Mexico are already aboard the ship that will take them to Antarctica to be part of “Música Zero”, a cultural event that will feature Metallica playing its best music for the first time in the White Continent.
In this year’s report, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
It all started by Sprint Latino hiring webcitygirls// to giveaway Terra Live Music Prince Royce concert tickets. My brain went into social creativity mode and while researching for the best and most reasonable metrics software, I ran into a company called Nestivity. They built a tool called Tweetcast that lets you broadcast rich media alongside real-time tweets.
The average American consumed almost 60 hours of content each week across TV, radio, online and mobile in 2012. Of the many mediums, radio remains a constant in our daily lives. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total connections will help marketers best reach their audiences.
We are a nation of consumers. In fact, we’re an entire world full of consumers. We operate a global economy, which thrives on the simple fact that people either need or want to buy stuff. Some of the stuff you buy is necessary, while most of it isn’t, but at the end of the day the world seems to revolve around consumerism (for better or worse).
Sonia Sroka, executive vice president and group head of multicultural marketing, has been selected as one of LatinTRENDS’ 2013 Latino Trendsetters. Sroka received her accolade at the 12th Annual Latino Trendsetter Awards and Scholarship gala on December 3, 2013 at the Metropolitan Pavilion in New York City.
Daisy Expósito-Ulla, Chairman-CEO of d expósito & Partners, was recognized last night in New York City for being a “Latina Trendsetter,” a distinction created by Latin Trends magazine which celebrated its 12th Annual Latino Trendsetter Awards at The Metropolitan Pavillion.
The following are a few key findings about who NGLs are and how they’re encountering the world in these recessionary times.
To say it has be an interesting past few months for the healthcare and wellness industry would be the understatement of the year. The consumer health and wellness space is evolving and shifting at a rate and level never seen before. Of course, the rollout of the Affordable Care Act is a big reason why. But, perhaps more importantly, it is the part technology is playing. The consumerization of technology has propelled massive changes that have created a newly empowered consumer more involved and in charge. And it’s causing major disruptions with how to target, reach and engage with these empowered consumers to gain their loyalty, trust and business.
To improve planning, enhance performance and optimize spend, the most effective marketing organizations inject data and analytics into every phase of their marketing process. Here are six essential practices that best-in-class marketing organizations employ to become more data-driven — and, in turn, make better, more profitable decisions.
What will make you successful in 2014 and beyond? Presuming digital continues to pervade — which it will — the environment will favor marketers who are not only smart and deliberate, but can adapt and pursue serendipitous shifts and opportunities.
Success will depend evermore on agility.
Here are key areas where you should put your organization to the “agility torture test”:
What happens to your digital life after you die? It’s a question not many consider given how embedded the internet is in their lives. The typical web user has 25 online accounts, ranging from email to social media profiles and bank accounts, according to a 2007 study from Microsoft. But families, companies and legislators are just starting to sort out who owns and has access to these accounts after someone has died.
Experian Marketing Services released a new Hispanic shopping analysis that shows Hispanic adults are more frequently visiting retailer Websites than the average online population.
The report examines the Hispanic auto insurance purchasing decisions and how mobile and tablets play an important role on their choice.
NBCUniversal announced the appointment of Raquel “Rocky” Egusquiza to Vice President, Community Affairs, Hispanic Enterprises & Content at NBCUniversal effective December 9. Egusquiza will report to Joe Uva, Chairman, Hispanic Enterprises & Content, NBCUniversal and will be based in New York.
Mattel is an iconic american toy manufacturer responsible for the release of several iconic toys throughout the 20th century. Namely Mattel has single handedly raised American children to demand Barbie, Hot Wheels, Fisher Price and now Monster High Dolls. Contributing authors of the May 2010 issue of Theatre Journal indicated the power iconic brands have on culture stating that, “Iconic brands spin narratives, complete with “plots and characters,” that address “the collective anxieties and desires of a nation” and provide a kind of magical resolution of “cultural contradictions”. However, Barbie’s sales are down 12% this quarter as there is a new girl in town.
A new ANA (Association of National Advertisers) study entitled, “Payment Terms – Current Practices for Marketing Services,” reveals that 43 percent of marketers have extended payment terms this year on at least one marketing service in their portfolio. That portfolio includes agency fees, research, media, production, and talent payments.
