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Estrella Media introduces ‘Authentically Latino inherently American’ content

Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity.  Estrella will program three new Curiosity content channels in Spanish, which will … Read more

Nueva Network’s Top Syndicated Shows, El Show De Alex ‘El Genio Lucas’ & Chiquibaby Show to Air Live From the White House on Cinco De Mayo

Nueva Network announced that its nationally syndicated premium radio shows, El Show de Alex “El Genio” Lucas and Chiquibaby Show, will broadcast live from the White House on Monday, May 6, 2024. Renowned as “The Most Brand Friendly Show,” El Show de Alex “El Genio” Lucas is a heartwarming family program delivering powerful messages of … Read more

Telemundo presents “LA PARADA PUERTORRIQUEÑA” live from San Juan, PR

On Saturday, May 18, beginning at 3:30 pm ET/12:30 pm PT, Telemundo Puerto Rico / WKAQ and Junte Boricua will lead the first “Parada Puertorriqueña” in San Juan, Puerto Rico. Telemundo-owned stations serving Orlando, Tampa and Fort Myers, Fla., along with their digital properties, and Telemundo’s regional streaming news (FAST) channels, will also join the … Read more

Entravision unveils “Poder Latino” Concert Series

Entravision Communications Corporation announced the launch of its highly-anticipated “Poder Latino” concert series. This groundbreaking initiative represents a fusion of music, entertainment and community engagement aimed at mobilizing and informing the Latino community. “We are excited to announce the launch of the ‘Poder Latino’ concert series, a unique platform poised at the intersection of entertainment … Read more

Agency Compensation Models: It’s About Time

By Cliff Campeau The advertising industry has long wrestled with the challenge of determining the optimal manner and level of compensation between advertisers and their agency partners. To read more, CLICK HERE. Courtesy of The Association of National Advertisers  

Year-End 2023  U.S. Latin Music Revenue [REPORT]

Latin music in the U.S. has increased in popularity and value over the last eight years, outpacing overall recorded music each year across this period of strong growth. In 2023, the genre hit its highest mark yet at $1.4 billion, representing 16% growth over 2022. Adjusted for inflation, Latin music market revenues in 2023 are … Read more

The Record: U.S. audio listening trends

Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting. Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why we created The Record—a quarterly look at how U.S. audiences spend their time with audio. An important tool for advertisers, artists, broadcasters and … Read more

What is Multi-Culti+ ?

By Javier Saralegui, Founder and CEO, Danger TV, LLC At DangerTV, Multi-Culti+ is both a vision and a mission to provide the very best in adventure and adrenaline content that both reflects and spurs the growing diversity of our country to explore (regardless of ethnicity)….everything!. At DangerTV, Multi-Culti + recognizes that adventure and adrenaline have … Read more

Unveiling Insights: Marketing Industry Learnings from the Possible Miami Event

By: Cristy Clavijo-Kish, Founder, Talento Unlimited via invitation from HispanicAD.com From April 15th to 17th during Miami Tech Week, the city transformed to an epicenter of innovation and collaboration at key events throughout and at the highly anticipated Possible Miami event. As that techy dust settles, here are some of the key learnings and takeaways … Read more

Text Marketing: Highly Regulated and Needs Permission

By Senny Boone Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update series focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed. This is not intended to replace legal advice and counsel. Please consult … Read more

2024 Annual Marketing Report – Maximizing ROI in a fragmented world [REPORT]

Nielsen released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI, but could miss out on … Read more

Profit Ability 2 – The new business case for advertising

A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. New study proves that advertising is a profitable driver of business growth Profitability varies greatly by media – TV is the greatest … Read more

Navigating the Complexity of Marketing Capability Measurement

A marketer attends a training session, they learn new skills and apply them in their day-to-day role. As a result, their own and their teams’ behaviors change and the company sees improved effectiveness and ultimately achieves its financial aims and goals. Brilliant! Now the only job left to do is to prove the link between … Read more

CTV Could Be a Game Changer for Struggling DTC Brands

By Mike Hauptman DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward … Read more

On 3-2 Vote, FTC Puts An End To Non-Compete Clauses

By Adam R Jacobson / Radio TV Business Report It’s a significant ruling from the Federal Trade Commission, Chaired by Lina Khan, that could bring disruption to radio and television stations that hasn’t been experienced in generations. The “non-compete” clause, which prevented a star talent from crossing the street for a specific period of time, … Read more

TelevisaUnivision and Shopsense AI anounce Spanish-Language Partnership for Retail Media Experience on Linear and Streaming Platforms

TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards … Read more

A look at small businesses in the U.S.

Most U.S. adults (86%) say small businesses have a positive effect on the way things are going in the country these days, according to a recent Pew Research Center survey. Small businesses, in fact, receive by far the most positive reviews of any of the nine U.S. institutions we asked about, outranking even the military … Read more

Stark Underrepresentation of Latino/a Professionals in Venture Capital

Latino/a individuals make up less than 2 percent of investors in venture firms with over $100 million in assets under management, according to new research released by SomosVC. Issued as part of the annual “State of Latino/a VCs” report, the findings highlight the significant gaps in representation for Latino/a professionals in the field, given that … Read more

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