By Joanne Davis, ANA Faculty Relationship on the rocks? At some point as a client, you may find you are not getting the quality or type of work you need from your agency. Or maybe your needs are evolving and changing. So, if that’s the case, it’s time to go into a full-on agency review, … Read more
By Jay Friedman We’re now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it’s only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what’s possible. Just weeks after … Read more
By Karthik Rao, CEO, Audience Measurement Business As anyone who has ever looked for a health care provider or an institution that offers higher education knows, there’s a certain level of unspoken trust associated with organizations that have been accredited. Simply knowing, for example, that a medical practice or a university has been recognized for … Read more
Republica Havas Group, a communications company that includes agencies Republica Havas and Republica Havas Health, has been named a 2023 Business of the Year (BOTY) by South Florida Business Journal (SFBJ). Now in its 26th year, the annual award commemorates South Florida-headquartered companies that build the region’s economy through solid business practices, dedication to the … Read more
By Kim Parker The gender pay gap in the United States is sometimes linked to differences in the way women and men approach negotiating their pay. Most U.S. workers who are not self-employed say they did not ask for higher pay than what was initially offered the last time they were hired for a job, … Read more
Cyberchase, the multiple Emmy-winning math and environmental literacy series for kids ages 6-8, returns for a new season beginning Friday, April 21 during “PBS KIDS Family Night” at 7 p.m. ET and streaming free on PBS KIDS in honor of Earth Day (April 22). Season 14 will feature four fresh environment-themed adventures and free interactive … Read more
As the entertainment season kicks off with proms, weddings, summer parties and Barbeques, there seems to be a new culture about promoting responsible drinking and being a more creative and inclusive host by providing non-alcoholic options for those that choose not to drink. As socializing continues to evolve, and people choose to be more mindful … Read more
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever “Nos Inspiras Tú,” and Mattress Firm “Hablemos de tu Descanso” and also won the Mosaic … Read more
Vevo revealed details on its upcoming 2023 IAB Newfronts presentation, set for May 4 at 4:30pm ET at Sony Hall in New York City. Hosted by Vevo’s President of Sales & Distribution, Kevin McGurn, the presentation will cement Vevo as “The Home of Music Television”, ending with a special live performance by chart-topping global superstar, … Read more
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalization in search results. Now a third era of search beckons – one defined as much … Read more
NBCUniversal Telemundo Enterprises celebrated five years of growth and expansion of its multimedia career mentorship and student development program, Telemundo Academy. To mark the occasion, the company announced a new partnership with the Hispanic Association of Colleges and Universities (HACU), an international organization representing more than 500 colleges and universities in the U.S., Puerto Rico, … Read more
Business leaders, award-winning creatives, newsmakers and influencers will cover the most pressing topics in marketing at the Hispanic Marketing Council’s 2023 Annual Summit with one thing in common: a laser focus on Hispanic marketing. The HMC Annual Summit, developed by industry leaders with multicultural expertise, is the only Hispanic-centric marketing conference in the U.S. This … Read more
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps … Read more
As America continues to grow in diversity, multicultural lifestyles and flavors brought by other cultures continue driving all aspects of American life. Celebrating the varied flavor palette of a new America, Tajín announced the launch of its latest brand campaign, “Tajín, as unique as you”. Consumers across the nation have embraced the unique, enchanting flavor … Read more
By Cord Silverstein In today’s fast-paced digital landscape, we challenge marketers to deliver near-perfect results by maximizing our campaign’s return on investment (ROI). The constant pressure to produce exceptional outcomes has limited marketers’ ability to experiment, learn, and grow; thus ultimately constraining our potential. Many marketers are looking for opportunities on how they can run … Read more
The Latino community in the United States is changing rapidly, and this shift is reflected in the evolution of Latinx brands. The first generation of Latinx brands emerged in the 1980s, coinciding with the first large Hispanic immigration boom in the country. Many of these brands sold products from Latin America and marketed to Hispanic … Read more
The sports sponsorship market was valued at USD57 billion in 2020 and is expected to reach USD89 billion by 2027, growing at a compound annual growth rate of 6.72% between 2021 and 2027. Despite these huge numbers, most marketers concede that they have little understanding of whether sponsorships actually work. Only 19% of sponsorship professionals … Read more
The U.S. Census Bureau released a downloadable file containing estimates of the nation’s resident population by sex and single year of age as of July 1, 2022. In the coming months, the Census Bureau will release additional population estimates for cities and towns, as well as national, state and county population estimates by age, sex, … Read more
By Brian Weiser In this post I’m including the detailed top 20 media owner list (referring to the largest sellers of advertising based outside of China) with estimated ad revenue from 2016 to 2022 for each of them on a pro forma basis to account for acquisitions and dispositions that each of the current top … Read more
Nielsen announced that it has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider to be accredited by the MRC. Following the November 2022 audit of Nielsen’s National TV Audience Measurement service, the MRC engaged independent auditors to review Nielsen’s … Read more
