Spanish Broadcasting System, Inc. (SBS) announced the launch of AIRE Radio Networks to create and distribute leading Spanish-language radio programming debuting with a robust and high-profile celebrity lineup and targeted network vehicles.
Post Foods’ Honey Bunches of Oats announced a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process, according to a September 2013 study by Wildfire.
Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and reputation are just some of the factors involved in a consumer’s decision-making process. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading. While Nielsen research shows that bigger rewards generally inspire higher loyalty levels, loyalty programs are no guarantee of loyal behaviors.
In his new role, Martinez will have oversight of the 16 owned Telemundo local stations located within the United States, as well as Puerto Rico. He will report to Valari Staab, President, NBCUniversal Owned Television Stations.
Last week, we highlighted some recent shifts in Hispanic Adult Millennial employment that Tr3s has discovered in preliminary work for its 2014 study, which will focus on Hispanics 18-34 and their relationships to work and play. This week, we have some additional work-related trends on how Hispanics are faring in average number of hours worked, individual and household income, and frequency of job changes.
Nearly 60 percent of global respondents said that loyalty programs (marketing programs that reward members with purchase incentives) were available where they shopped, and of those, 84 percent said they were more likely to visit those retailers, according to a new study by Nielsen.
Social media’s value to companies can be difficult to measure, and the efforts required for successful outreach can seem daunting. But, execs seem to think it is helping them improve customer relations. Some even consider it “transformational.”
Facing universal skepticism from consumers and stiff competition from a sea of competitors, how can a brand differentiate itself to win a loyal following—or at the very least, to prove itself worthy of its customers’ time? It boils down to two essential elements: trust and dynamism—the consumer’s perception that a brand has delivered on the promises of the past while simultaneously helping lead the way to a better future.
A Step Away provides a behind-the-scenes, intimate look at the lives of the professional back-up dancers on world tour with global icon and entertainer, Jennifer Lopez. The show follows the journey of these 10 dancers performing night after night, across five continents and 66 cities, as they give it their all — dealing with love, injury and trying times, all while they pursue their ultimate passion for dance.
The National Academy of Television Arts & Sciences (NATAS) announced three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.
In recent years it’s become clear that the word “family” doesn’t have to mean a mother, father and 2.5 children. Some families are multi-generational where grandparents have a bigger role in raising their grandchildren, or include two same sex parents, and these new families translate to big bucks for retailers and marketers. New research from Mintel finds that multi-generational families are more likely than all parents surveyed to say they have increased spending on their kids in each of the categories considered, but half (50%) wish families like theirs were better represented in TV and print ads.
Until recently, I sold products based on the relationships that I had formed during career in media and advertising. Agencies like GroupM, OMG and Starcom Mediavest were accessible to me because of the people I knew and the people they knew. I took pride in the fact that I could sell products based solely on my connections. I don’t think that way anymore.
In recent years, the costs of video production have dropped tremendously thanks to digital technology, while the barriers to distributing video content have also fallen, owing to the internet. Those two factors have likely hastened the adoption of video marketing, which is now near-ubiquitous among US senior marketing professionals, according to a survey conducted during Q2 2013 and Q3 2013 by the Web Video Marketing Council, ReelSEO and Flimp Media.
Horowitz Associates announces a call for speakers and sponsors for the 14th Annual Multicultural Media for Multicultural America Forum on March 20, 2014 at New York City’s Edison Ballroom.
Estrella TV’s ten-episode mini-series following the life and career of singer Jenni Rivera, Jenni- La Vida de Una Diva, will make its US broadcast debut on Friday November 15 at 7pm EST/6pm CST. The highly-anticipated series explores Jenni’s rise to superstardom while overcoming tremendous adversity.
Pin it, scan it or share it – operating in a digital world has become second nature for most shoppers today, and retailers are taking full advantage of it. The use of social media platforms and mobile devices is exploding, and for millions of consumers there’s no doubt that this digital revolution is here to stay. With the understanding that this new path to purchase offers up a unique engagement opportunity, retailers are taking over the social scene, and shoppers are reaping the benefits. In this new modern retail environment, the shopping experience has never been quicker, easier or more interactive.
Digital has complicated the path to purchase. The orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the sales funnel is still a useful metaphor, and it helps frame the role of mobile advertising in the retail industry, according to a new eMarketer report, “Mobile Advertising in Retail: Tracking the Changing Purchase Path.”
Our responsibility is to uncover the “truth” of consumer experiences. The kernel of truth that yields insight is what we hang our hats on – and it’s what truly defines client success. And it only comes through meaningful connections with people.
The end-of-year holiday shopping season seems to start earlier and earlier each year, as retailers are already rolling out their holiday promotions. And those efforts appear to be working, as nearly one quarter (22%) of U.S. consumers report that they’ve already started their holiday shopping, according to the Nielsen’s 2013 Holiday Spending Forecast. Holiday shoppers can also be notorious procrastinators, as 60 percent say they will wait a bit before they start their shopping.
