Until recently, I sold products based on the relationships that I had formed during career in media and advertising. Agencies like GroupM, OMG and Starcom Mediavest were accessible to me because of the people I knew and the people they knew. I took pride in the fact that I could sell products based solely on my connections. I don’t think that way anymore.
In recent years, the costs of video production have dropped tremendously thanks to digital technology, while the barriers to distributing video content have also fallen, owing to the internet. Those two factors have likely hastened the adoption of video marketing, which is now near-ubiquitous among US senior marketing professionals, according to a survey conducted during Q2 2013 and Q3 2013 by the Web Video Marketing Council, ReelSEO and Flimp Media.
Horowitz Associates announces a call for speakers and sponsors for the 14th Annual Multicultural Media for Multicultural America Forum on March 20, 2014 at New York City’s Edison Ballroom.
Estrella TV’s ten-episode mini-series following the life and career of singer Jenni Rivera, Jenni- La Vida de Una Diva, will make its US broadcast debut on Friday November 15 at 7pm EST/6pm CST. The highly-anticipated series explores Jenni’s rise to superstardom while overcoming tremendous adversity.
Pin it, scan it or share it – operating in a digital world has become second nature for most shoppers today, and retailers are taking full advantage of it. The use of social media platforms and mobile devices is exploding, and for millions of consumers there’s no doubt that this digital revolution is here to stay. With the understanding that this new path to purchase offers up a unique engagement opportunity, retailers are taking over the social scene, and shoppers are reaping the benefits. In this new modern retail environment, the shopping experience has never been quicker, easier or more interactive.
Digital has complicated the path to purchase. The orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the sales funnel is still a useful metaphor, and it helps frame the role of mobile advertising in the retail industry, according to a new eMarketer report, “Mobile Advertising in Retail: Tracking the Changing Purchase Path.”
Our responsibility is to uncover the “truth” of consumer experiences. The kernel of truth that yields insight is what we hang our hats on – and it’s what truly defines client success. And it only comes through meaningful connections with people.
The end-of-year holiday shopping season seems to start earlier and earlier each year, as retailers are already rolling out their holiday promotions. And those efforts appear to be working, as nearly one quarter (22%) of U.S. consumers report that they’ve already started their holiday shopping, according to the Nielsen’s 2013 Holiday Spending Forecast. Holiday shoppers can also be notorious procrastinators, as 60 percent say they will wait a bit before they start their shopping.
When I walked away from the ANA multicultural conference on Wednesday I felt high. No, I wasn’t smoking anything. I was high on what several presenters called the “Kool-Aid” of the “total market.” By David R. Morse / New American Dimensions, LLC
There has been a pivot in the last five years to a new lexicon and strategy of integration in the world of Hispanic, and multicultural marketing. The rapid growth of Hispanic, Asian, African-American and other ethnic populations, and the trend towards ethnic “minority majorities” has moved multicultural marketing out of the silos and into the C-suites of many large companies. What was once a niche is now mainstream. By Jose Villa / SENSIS
Xoom Corporation has introduced two new television commercials for the Latin American market as a part of the “Better Way” campaign launched in 2011.
Alexandre Hohagen, Vice President Facebook Latin America, has moved to Miami to assume the additional responsibility for U.S. Hispanic. Christian Martinez, previously Vice President of Network and Interactive Sales at Univision has joined the team to help run ad sales for the U.S. Hispanic market and will also be based in Miami.
We need to rethink the question of calculating ROI on digital and instead see digital as one of the components of a larger brand voice.
Rincon & Associates released a white paper entitled “New Test Reveals Your Latino IQ” – which presents some unexpected findings when comparing Latinos and non-Latinos on their knowledge of general characteristics about U.S. Latinos.
Increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season, according to Deloitte’s 28th annual survey of holiday spending intentions and trends.
There’s been much hand-wringing of late over the idea that television watchers are cutting the cord—ending their cable TV subscriptions in favor of a range of video-on-demand (VOD) systems that deliver content via the internet. While news of the death of cable television might be premature—at least for the time being—research shows that pay TV services may be doing itself harm by failing to keep up with elements of usability that consumers have come to expect online, such as the ability to search for content.
In the last decade, multicultural populations have grown to wield enormous power both on Wall Street and on Main Street. Not only are they influencing pop culture, entertainment and cuisine, but they are also driving significant changes in corporate board rooms and evolving the marketing industry. Today, marketing strategies are under great scrutiny in response to the explosive growth of multicultural populations. As many companies seek to reconcile and recalibrate efforts toward multiple market segments, questions arise with regards to the potential of defining and addressing a Total Market Strategy.
Recently, Tr3s revealed some new findings about Hispanic Adult Millennials and work. The employment picture has improved for bilingual Hispanics and non-Hispanics 18-34, but joblessness has continued to climb among foreign-born Hispanics.
Whether they’re selling canned soup or disposable diapers, most consumer packaged goods (CPG) brands want the same thing from their advertising campaigns: to create a deep affinity for their brands so that consumers think of nothing else when it’s time to buy.
Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.
