As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliché: stoners, bongs, the munchies.
Yet, if legal weed is now a real product, like beer or cigarettes or Sudafed, shouldn’t we be thinking about how to market it? And, if so, what’s the creative brief going to look like for a pot brand?
Let’s take a quick hit.
Entravision Communications Corporation announced that its Luminar division, the “big data” analytics and modeling provider has added two new senior management positions which will further strengthen the company’s data analytics capabilities and programmatic ad buying sectors.
According to Radio Business Report (RBR.com), El Mandrill (Ricardo Sanchez) is headed to KXOS-FM after contract negotiations ended under negative circumstances since Mr. Sanchez’s manager (Fernando Schiantarelli) created insubordinate and disrespectful contract negotiations with Spanish Broadcasting System Corporate. Schiantarelli was also Renán Almendárez Coello’s ‘El Cucuy’ manager and what RBR reported, it destroyed Renan’s radio career with the same behavior. Renan was on KSCA-FM LA, a Univision affiliate at the time.
5 Rules for Storytelling to the Next Generation
Effective storytelling, as it always has, boils down to one thing: knowing your audience. No matter what the technology or the user experience, understanding your consumer’s mindset is paramount to communicating with them. By Roberto Ruiz – Univision Communications
Telemundo Media announced that the network will hold its annual Upfront presentation on Tuesday, May 13, 2014 in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.
Entravision Communications Corporation announced that the company has appointed Jose Villafañe to EVP of Entravision Solutions and Entravision Radio Network. His responsibilities include all national spot and network goals for Entravision owned and operated and partner radio stations.
Mobile apps have proven to be a new tool that businesses can use to engage with customers in a variety of ways: providing information, as a customer relations management tool and to build a brand—to name just a few.
Rebecca Drucker who has enjoyed a career in the US Hispanic advertising and marketing industry with several media companies such as Univision, Telemundo, Terra.com and the William Morris Agency has joined Ricky Martin’s management team.
SapientNitro, part of Sapient, announced its acquisition of La Comunidad, a creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing.
It’s no secret that Hispanics are driving US population growth. But in recent years, the dynamics of that growth have changed. Ten to twenty years ago, young adults entering the US to look for work caused the Hispanic population to rise. Today, immigration has slowed due to the economy – but owing to high birth rates, the Hispanic population has continued its ascent.
Advertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.
In our 24/7, instantaneous-gratification world, I’m still amazed at our collective lack of patience when it comes to winning or losing. As sports marketers we talk about building a brand, yet with rampant free agency I’ve long maintained that we are really just rooting for a shirt. Sports fans in our annual omnibus study consistently express a desire for some continuity with the players on their favorite teams, yet the number of players that enjoy a career on a single team, regardless of the sport continues to dwindle.
In my last blog I addressed the question: do Latinos need a national leader? I proposed that Hispanics are best served by multiple leaders who offer varying perspectives that reflect the richness of Latino internal diversity. It just so happened that I recently glimpsed a vision of that expanding leadership. By Dr. Carlos E. Cortés is Professor Emeritus of History at the University of California, Riverside
Thirty-four million Americans are planning to purchase a vehicle in the next six months and a new report, “Digital Influence on Auto Intenders,” from Interactive Advertising Bureau (IAB) and Prosper Insights finds that these consumers are almost twice as likely to be swayed by auto-focused digital marketing than the general population (21% vs. 12%). Moreover, automotive shoppers are 71 percent more likely to be influenced by digital advertising across multiple retail categories than the average consumer.
What’s driving this growth? Up-and-coming products—such as 3-D printers, Bluetooth wireless speakers, convertible PCs, health and fitness devices, smart watches and Ultra HD television displays—which CEA estimated would drive 65% of total industry revenue growth, despite representing just 3% of the sector overall. Revenues for these products as a whole are expected to come in at more than $6 billion this year.
Going out to the movies once was, and for many still can be, an exciting night out. However, a new Harris Poll finds that while roughly two-thirds (68%) of U.S. adults went to the movies at least once in 2013, just about the same percent (66%) say they’re going to the movies less often now than a few years ago.
Everywhere consumers go, they are being bombarded by messages that tell them that brand A is ever so slightly healthier than brand B. Consumers are noticing, and more purchasing decisions are being made on the basis of health and wellness. The 2013 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition, and Health, commissioned by the International Food Information Council Foundation, found that for 64% of consumers, “healthfulness” is considered to be the most important factor driving foods and beverages purchase decisions, up 6 points since 2006 when 58% considered healthfulness the most important purchase driver and trumped only by taste and price.
The need to differentiate from the competition is as great as it has ever been. While global consumer confidence was flat in third-quarter 2013 from the previous quarter, confidence was on the rise in over half of the countries Nielsen surveys, including the U.S. Still, many shoppers remain focused on value for their money. At the same time, e-commerce has attracted a growing number of users. Innovation, however, can give retailers the all-important edge.
We’re more than a week into 2014, and 2013 has already become a memory. But it was a big year in tech, marketing, and a big year for Millennials (as they officially became a buzzword), and we don’t want to let the last 12 months go without looking at the lessons we’ve learned.
Meredith Hispanic Media (MHM), publisher of Siempre Mujer and Ser Padres magazines, released findings from its Auto Trends Report detailing the car-buying habits and attitudes of the modern Latina.
