HispanicAd – Q&A with Lino Garcia / ESPN Deportes
Lino Garcia, ESPN Deportes’ general manager, sat down with HispanicAd recently to talk about all things ESPN Deportes, the current state of Spanish-language cable and sports media.
Article placement: Top News
Multi-Screen Advertising to Rise Dramatically
Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.
CPG Brands target Direct-to-Consumer Sales
CPG brands are focusing on direct-to-consumer (DTC) channels as they build out more robust digital services. When CGT and Wipro polled CPG executives in North America in July 2013, they found that 39% believed direct-to-consumer channels were driving the most digital revenues for their companies.
Moms with young kids are 2X more likely to visit and participate on social media Websites
A new analysis from Experian Marketing Services found that moms with young kids, defined as children under the age of 5, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touch-points than other segments of moms and consumers at large.
Rosado steps down as Publisher of El Diario in New York.
Veteran journalist and publisher Rossana Rosado has stepped down from her role as Publisher of New York’s El Diario after 14 years.
Boost brand awareness through social media [REPORT]
Marketers are using social media more and more as an integrated tool for branding and advertising. Social media is shifting away from being used as its own individual medium, and is now consistently paired with other channels to increase ROI.
Beverage Marketers look to Engage around the Aisle
As the market for beverages continues to fragment and brand extensions grow, brands are jockeying for position on store shelves and competing for consumers’ attention in social media, according to a new eMarketer report, “CPG Focus—Beverages: Emerging Mobile and Social Strategies.”
Brand Effectiveness through Mobile: An Oreo Case Study [CASE STUDY]
According to the IAB, mobile advertising spend is growing at an unprecedented rate, doubling in 2012 alone from the previous year to reach $3.4 billion. But research is just beginning to tap into what makes this new advertising medium tick, and there is much for marketers and the industry at large to learn about leveraging mobile channels most effectively.
Mastering the building blocks of strategy [INSIGHT]
Left unchecked, market forces continually conspire to deplete profits. Powerful business strategies can counteract those tendencies, but good strategy is difficult to formulate.
Grupo Gallegos wins Silver at 2013 Jay Chiat Awards [ ¡FELICIDADES! ]
Grupo Gallegos announced it was recognized by the 2013 Jay Chiat Awards. The agency won a silver award for its “Bedtime Stories” campaign with the California Milk Processor Board, the state-market trade group that created the original “Got Milk?” campaign.
Marriage Rates: On the Decline Among English-Speaking Hispanics [INSIGHT]
Hispanic Adult Millennials place a high value on marriage – but they also see it as risky. Hit hard by the recession, money is a major impediment to finding a partner and setting a wedding date.
Mexicans and Salvadorans have Positive Picture of Life in U.S. [INSIGHT & REPORT]
Mexicans and Salvadorans share a positive image of the U.S. Many believe that people who move to the U.S. lead a better life, and most of those who have family or friends who migrated say they have accomplished their goals while there. Salvadorans, 67% of whom have family or friends in the U.S., express particularly favorable opinions of the U.S.; nearly six-in-ten would move to there if they could. Many fewer Mexicans (35%) say the same.
The Digital Customer: It’s Time to Play to Win and Stop Playing Not to Lose [REPORT]
Though companies are facing profound consumer changes largely driven by the digital shift, Accenture’s ninth annual Global Consumer Pulse Research reveals that most companies across industries have been playing not to lose.
The latest demographic reports for your 2014 strategic planning [REPORT]
Create strategic marketing plans that result in more impactful business decisions with comprehensive 2014 U.S. demographic reports and maps. Updated reports include population statistics, demographic estimates and projections, and consumer profiles that let you analyze markets, select site locations and reach your customers more effectively.
Are You Still Arguing Over Muticultural ROI? Get Over It [INSIGHT]
When it comes to multicultural marketing, many organizations struggle to answer the question about whether multicultural marketing ROI is justifiable. But, think about it. Isn’t that like asking whether it makes sense to market to only some consumers who buy our products and services because we can’t figure out the value of marketing to all current or potential buyers? Does it really make sense to decide that marketing to a segment of our consumers is a discretionary investment? By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and President and CEO, About Marketing Solutions, Inc.
Is Twitter better than Facebook for Targeting Teens?
Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens.
How B2B companies talk past their customers
New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know.
Photo and Video sharing grow Online [REPORT]
A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online.
Richards/Lerma helps Mexican Consulate Fight Childhood Obesity
The agency developed a series of images that show children with prematurely aged faces. The inspiration was a line in a Mexican news article titled “Obesidad y sus cifras en México” that stated “Today’s obese children will be senior citizens by the time they’re 30.”
Hispanic or Latino? Many don’t care, except in Texas [INSIGHT]
Are you Hispanic or Latino? It’s a question Hispanics and non-Hispanics alike have struggled with when deciding what to call the diverse community of 53 million Americans who trace their roots to Latin America or to Spain. Officially, both terms are used by the U.S. federal government to describe this population, and many organizations, including the Pew Research Center’s Hispanic Trends Project, use the terms interchangeably in publications.
