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Republica Havas bolsters Executive Leadership Team with appointment of Anthony Bianco as COO and Marcela Maurer as CBO

Republica Havas nnounced key promotions within its executive leadership team, reflecting the company’s continued expansion. Since joining forces with Havas in 2018, Republica Havas has had exponential growth across its Creative, Health & Wellness, Media, and Experiences divisions. To drive enhanced efficiency, collaboration and growth across the organization, Anthony Bianco has been appointed as Chief … Read more

Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations [REPORT]

BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A … Read more

The business case for ad budgets – in language the business understands

Head of International Effectiveness, Mike Campbell, reflects on the impact of the work that we do in partnership with both national and transnational advertising industry bodies. By helping to up the marketing effectiveness game of the CMO – and by ensuring the CMO speaks the language of the CFO – Ebiquity’s research-led thought leadership content, … Read more

Peaks and valleys: Ad spending trends around the world

Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers … Read more

Mundo Hispano Digital launches Latino CTV MundoNow Connect

Mundo Hispano Digital, the parent company of MundoNow.com announced the launch of its cutting-edge advertising product, MundoNow Connect. “MundoNow Connect provides reach and scale for brands seeking CTV inventory against content that Latinos actually watch, rather than unwatched content with inaccurate targeting,” said Rene Alegria, President and CEO of MundoNow. “Access to accurate, proprietary first-party … Read more

The undeniable value of integration

By Kamran Asghar, Co-founder and CEO of Crossmedia, explains the benefits to the bottom line of integrating all elements of campaign conception, management and measurement. The value of integration in marketing is undeniable and multifaceted. Yet, to the detriment of client and agency effectiveness across the globe, it is not currently the industry norm. Distilling … Read more

NBCUNIVERSAL TELEMUNDO ENTERPRISES powers up Telemundo Studios

NBCUniversal Telemundo Enterprises unveiled a new structure for Telemundo Studios designed to boost its scripted content offering to meet Latinos’ growing demand for culturally relevant storytelling across linear and streaming platforms. The announcement was made by Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. “At a time when Telemundo is the most-watched network in prime time, we … Read more

‘Puerto Rico’s Day at the Ballpark’ Continues Series in 2024

PRCDA (Puerto Rico Convention District Authority) has officially signed on as the presenting sponsor of the Puerto Rico day at the Ballpark to be celebrated at Yankee Stadium on April 25th when Yankee starting pitcher Marcus Stroman will be honored before the game. In addition to this lead off event for 2024, there are plans … Read more

Moving back to the future

By Daisy Expósito-Ulla There was some intentionality in the move, I have to admit. As we set out to find a new office after the pandemic, a space that would accommodate a new hybrid work model, a bunch of “what-ifs” came up but one in particular felt the most appealing: “What if we were to … Read more

CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background

For 20 years, Spencer Stuart’s annual CMO Tenure Study has tracked the tenure and backgrounds of chief marketing officers from the top 100 advertisers in the U.S. This report highlights the challenges CMOs face and the opportunities for increasing their impact. We continue to enhance our tenure study, expanding our analysis to include new data … Read more

A Field Guide to Modern Marketing

By Shweta Bhardwaj, Beth Myers, and Eileen Shy Brand and marketing executives at consumer products companies have confronted big shifts in the playing field in recent years. More consumers expect more personalized content, convenience, and fair-trade sourcing. People shop, research, and check out content at any hour, through multiple channels. Determining which e-commerce platform merits … Read more

MediaCo acquires Estrella Media’s Content and Digital Operations

MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, … Read more

Nueva Network unveils Nueva Plus

Nueva Network announced its partnership with Zeno Media, the largest distributor of exclusive owned and operated multicultural content providing proprietary streaming and digital services, to unveil a groundbreaking digital platform, Nueva Plus. Since its inception in March 2021, Nueva Network has been at the forefront of delivering premium Spanish-language media content, reaching Latinos across the … Read more

Measuring Gender Imbalance in Advertising

By Laura Manning The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented. To read more, CLICK HERE. Courtesy of The Association off National Advertisers  

7 in 10 Workers Don’t Want to Be Fully Remote [REPORT]

Since 2020, remote and hybrid work has opened up new opportunities for employees, creating a narrative that workers prefer flexibility of remote work over going into the office. However, this might not necessarily be true. In April, ResumeBuilder.com surveyed 1,250 full-time workers to examine their true preferences for in-person, hybrid, or fully remote work. Key … Read more

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