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PepsiCo Juntos Crecemos celebrates Year Three of Jefa-Owned Campaign, Launches National “Jefa Hour” Movement to Recognize the Economic and Cultural Contributions of Latina Entrepreneurs

Latina small business owners are the embodiment of the modern-day American dream, ambitious and entrepreneurial. In celebration of National Latina Day, today PepsiCo Juntos Crecemos (Together We Grow) launched year three of its signature Jefa-Owned (owned by a Latina boss) campaign to recognize the economic, cultural, and community contributions of Jefa-Owned businesses – particularly restaurants, … Read more

TelevisaUnivision and Major League Baseball Announce New Multi-Year Partnership

TelevisaUnivision and Major League Baseball (MLB) announced a new multi-year partnership, with TelevisaUnivision networks set to provide dedicated coverage of the MLB regular season starting Tuesday, Aug. 20, and continuing through the entire Postseason. The multiyear agreement includes a new weekly whip-around show – “MLB En Vivo,” featuring live look-ins, highlights and recaps of up … Read more

Radio’s Reach Of Hispanics Is Greater Than Video

Based on figures from Nielsen’s Audience Insights, AM/FM radio’s reach across all Hispanic demographic groups outscores Live+Time-shifted TV, with wide margins between the two among younger demos. Radio reached 83% of teens vs. TV’s 48%, moving to 89% and 52% respectively for Hispanic adults 21-24. “If businesses want to experience growth, they need to be … Read more

Nueva Network taps HLX+ as Its USH Corporate Social Responsibility Partner

Nueva Network announces its partnership with HLX+, the national network of Latinos and allies dedicated to creating dustainable and impactful programs that celebrate the richness and diversity of the Hispanic community, as its official Corporate Social Responsibility (CSR) partner. This collaboration marks a significant commitment to social impact, beginning with a major initiative during Hispanic … Read more

LatinE students navigate financial pressures, social & political challenges

Match Group’s Chispa in collaboration with the Center for Multicultural Science, released “Latine in College 2024” study. This comprehensive study provides critical insights into the experiences and perspectives of Hispanic college students aged 18-24, shedding light on the impact of current economic, social, and political issues on their lives. 45% less willing to pick up … Read more

Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo

Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences. The complete Spanish-language presentation of the 2024 … Read more

Transparency: A Marketer’s Advantage

The advertising industry is facing an ongoing transparency problem: Buyers too often don’t have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the … Read more

A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample

By Mario Carrasco / ThinkNow Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results. Define the study objectives: Before you begin, establish clear research objectives. Determine the information … Read more

The Future of Market Research: Synthetic Samples in Online Panels

Synthetic samples can accelerate data-driven decision-making by providing timely access to accurate and relevant consumer opinion data sets. In a hyper-competitive environment where time to market can be a decisive factor, augmenting online panels with synthetic data can be a game changer. But what are synthetic samples, and how are they changing how researchers collect … Read more

Preparing Marketing Procurement for AI

By Richard Benyon In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. The first step to leveraging AI in agency management and marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot. Shrouded in the alphabet soup of artificial intelligence … Read more

AI Data Bias, The 2024 Challenge: Solutions for Multicultural Integrity

By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. MCM Stakes Higher … Read more

Better agency feedback delivers a more successful agency review

By Steve Boehler A few simple steps can help you make your next agency review a better experience for the agencies and more successful for your business. One of those critical steps is the timely delivery of clear and consistent feedback. The benefits are immense: the agencies have a better chance to show their best … Read more

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